Navigate the Channel

SEPTEMBER 7, 2023

With Google’s constantly changing algorithms and the increasing importance of user experience, it’s crucial to explore the role keywords play in contemporary SEO strategies. In this article, we will delve deep into the world of keywords , their relevance, and how they can still impact your SEO efforts in 2023.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

Contently

MARCH 14, 2023

Find the Sweet Spot Between Content and Context Google and other search engines reward original content. How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Salesforce Marketing Cloud

NOVEMBER 15, 2023

billion searches performed on Google globally each and every day, your pool of potential customers is massive. It’s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand. Are searchers even looking for long form content on this topic?

Keywords 105

Keywords Research Traffic Lead Scoring 105

seo.co

NOVEMBER 22, 2021

The term search volume refers to the number of search queries Google gets for a specific keyword. Google defines zero search volume as a status given to keywords with very little or no search history. Every month around 40 – 60 billion searches take place on Google in the US. Zero Search Volume Keywords for Beginners.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). If you’re wondering how to make this happen, this article is exactly what you need. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Marketing Insider Group

NOVEMBER 22, 2021

Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. Using the simple, focused tactics we cover in this article, you can leverage web analytics to improve your content marketing strategy right away. But is your brand taking advantage of its full potential? 9 percent?!

Analytics 273

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 273

Adobe Experience Cloud Blog

JANUARY 9, 2020

Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Ever since the Hummingbird update , Google focuses on ranking relevant content to each search with more intensity. Google will react accordingly. The average voice search query is about 29 words long.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Knowledge Graph looks like this: In this post, we will discuss what the Google Knowledge Graph is, why it exists and how to optimize for SEO.

SEO 105

SEO Google Optimization Lead Scoring 105

Brightedge

MARCH 31, 2022

Keep the following suggestions in mind when formulating an ongoing SEO strategy: Pick your information sources well - Outlets like Search Engine Land and Search Engine Journal publish articles written by seasoned professionals and industry insiders. Search engines like Bing and Google provide extensive documentation for web admins.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Spiralytics

AUGUST 31, 2023

This article aims to provide a step-by-step guide on how to easily find low-competition keywords in just seven simple steps. So, when users enter these keywords into search engines, your content has a greater chance of appearing on the first page, leading to increased visibility and exposure.

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

Zoominfo

MARCH 17, 2021

However, for more competitive keywords, you should opt for less competitive long-tail phrases. It also allows you to extend your reach to a broader audience and generate more qualified leads for your website. Backlinks and content are some of the most important ranking factors on Google. Focus on Your Website.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Optinmonster

DECEMBER 20, 2023

Two places to find these are Google Analytics and Google Search Console. If you have linked a Google Search Console account to your Google Analytics account, then while you’re in Analytics, go to Reports » Search Console » Queries. Let’s chat about long-tail keywords. Sometimes, less can be more.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Marketing Insider Group

NOVEMBER 7, 2022

You’ll start the year with content that attracts relevant buyers and qualified leads and sales right out of the gate. When I first joined SAP in the summer of 2007, I was asked to identify all the marketing programs that delivered actual leads, sales and ROI. Not one lead. How long do they stay? We need a brochure.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Marketri

FEBRUARY 22, 2024

They’re not “Googling” as much, and that trend is expected to continue. According to the cited Search Engine Land article , “By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.” (If

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Valasys

OCTOBER 2, 2023

In this article, we will explore six valuable tips to boost your local SEO efforts and enhance your small business’s visibility. Google values content that provides value to users. Utilizing Long-Tail Keywords Long-tail keywords are specific phrases that potential customers might use in their searches.

Small Business Marketing 52

Small Business Marketing SEO Tips Long Tail Marketing 52

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” But I’m not just another marketing consultant. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

ClearVoice

SEPTEMBER 29, 2022

How often do you dig beyond the first Google results page to find answers? That’s why it’s essential to learn how to get your blog to rank on google — preferably in the top ten results. Ranking your blog on Google’s first page can seem daunting, but it doesn’t have to be. How high do you need to be?

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

ClearVoice

APRIL 12, 2022

This article will help you create a solid informational SEO content brief that you can share with your writer or freelancer to ensure that the content they create for you meets your expectations of having your article optimized for search. Click the high-ranking results and take a look at how their articles are written.

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

ClearVoice

AUGUST 7, 2023

And while leads and conversions are the ultimate goals of any marketing strategy, the journey there is just as vital. Analyze what Google’s rewarding with good rankings and see what everyone ranking on page one is doing with their content. Are all the top-ranking pages using 1,200-word articles? That’s the pinnacle.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Hubspot

JANUARY 29, 2020

That's why Google ads keyword planner is an important tool for marketers. Essentially, the Google ads keyword planner is a free resource you can use to research keywords, generate keyword ideas, and help you with your pay-per-click strategy. As you can see from the example above, Google gives you a wide range for the MSV.

Keywords 96

Keywords Paid Search Agency Google Ads 96

BOP Design

NOVEMBER 3, 2021

Recently, we shared how to choose keywords with buying intent , which is critical if your purpose is to generate leads. Check out the buying terms article for more detail. You do want to have a good mix of specific long tail keywords and a bit more broad, top of funnel, search terms as well.

Keywords 111

Keywords SEO Process Marketing & Strategy 111

Method and Metric

FEBRUARY 1, 2019

What is Google My Business and Why You Should Use It. Google My Business (GMB) is a free tool offered by Google that allows businesses to control their presence on Google across Search and Maps. Google Virtual Tour. Include Long-Tail Keywords when possible. GMB Features. Business Description.

Features 75

Features Google Optimization Business 75

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? This leads us neatly on to… Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Martech

APRIL 28, 2023

This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Some of the tools marketers use for keyword research include Google Keyword Planner, Google Search Console, Semrush and Surfer SEO which integrate AI into the platform. It should never be skipped or overlooked.

Marketing AI 122

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 122

QuanticMind

NOVEMBER 1, 2018

Google AdWords (Now called Google Ads) and Bing Ad Center have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient. Most advertisers lack the tools needed to take advantage of the new Google Ads features.

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41

Contently

MARCH 1, 2022

And they’ve been around since long before the Internet. Last month Google processed its five-billionth takedown request from copyright holders. Highsnobiety is a leading streetwear blog and media brand headquartered in Berlin. million (at the time of writing). The pitfalls of content plagiarism are huge. One was deleted.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

ClearVoice

MAY 3, 2023

Why does Google like tables of contents? A TOC is an opportunity to inject a handful of long-tail keywords into your content. SEO keywords help search engines, like Google, understand the meaning of your content. In addition, a well-optimized TOC improves user experience—something Google values above all else.

Paid Search Agency 95

Paid Search Agency SEO Ads Marketing Automation Services 95

Hubspot

MARCH 19, 2020

It's also creating thought leadership content, and lead generation, as well.". But SEO efforts don't just help you reach organic traffic goals — they can also help you achieve your brand awareness and lead generation goals, as well. Of course, every marketer should consider more than organic traffic when analyzing success metrics.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

SmartBug Media

JULY 6, 2021

Content reoptimization is a powerful tactic to use to push your content ranking from Google pages 2-3 to page one. Throw this data into a pivot table to see which pages most commonly rank on Google results pages 2-3 and have almost zero presence on the first page. Keyword/Topic Difficulty. Educational vs. Transactional Pages.

Top of Funnel 98

Top of Funnel Allocation Lead Scoring Lead Ranking 98

Valasys

MAY 18, 2023

In this article, we will compare PPC and SEO and help you determine which SEM services will be the most effective for promoting your particular business. Google Ads, formerly known as Google AdWords, is the most popular PPC platform, but other major players include Bing Ads and Facebook Ads. What is PPC?

Paid Content 52

Paid Content PPC Comparison SEO 52

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Only B2B

JANUARY 25, 2021

Internet is the world of millennials and they don’t want to spend much time reading long articles, to the point, midsized and concise. Hey Google!! A content marketer will have to change the writing style, include more questions and answers, complete sentences and long tail keywords into headers and titles.

Trends 118

Trends Content Marketing Long Tail Marketing Lead Scoring 118

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Use Google Analytics to gain insights. “I

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Navigate the Channel

NOVEMBER 21, 2023

In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 Search engines like Google prioritize video content, often featuring videos in search results. This level of customization makes customers feel valued and understood, leading to increased engagement and brand loyalty.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. Also, don’t be afraid to use long-tail keywords. These are phrases that your target audience would likely search for on Google.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108