Webbiquity

APRIL 7, 2010

Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. Better Targeting = Better Leads — Demographics for SMBs by Search Engine Watch. Better Targeting = Better Leads — Demographics for SMBs by Search Engine Watch.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention. She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

SnapApp

MARCH 2, 2018

If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . Or, should credit get divided up equally across each touchpoint?

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

ClearVoice

JUNE 20, 2022

From articles and podcasts, to infographics and white papers, there are dozens of content types marketers use to reach their target audiences, keep their editorial presence fresh, and align with the needs of their consumer base. You’ll know based on engagement rates, lead generation, and whether or not you’re hitting your core KPIs.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52