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Why Is B2B Marketing So Hyper?

Marketing Interactions

JULY 25, 2021

Just ask Google. When I searched on “hyper-personalization,” I found a variety of articles that state that what makes personalization hyper is context. Begging for unearned attention. Next thing you know, we’ll have hyper-experiences; and that just feels exhausting to think about. Oh, wait – those already exist, too.

B2B Marketing

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B2B Nurturing for Net New vs. Existing Customers

Marketing Interactions

JANUARY 3, 2022

At the beginning of this article, I talked about the need to embrace the dynamism of the customer journey. Google is only a browser tab away. And for existing customers, nurturing supports the ongoing adoption, usage, and repeatable and expanding value realization expected from promises made.

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B2B Marketing Zone

Marketing Interactions

Why Is B2B Marketing So Hyper?

B2B Nurturing for Net New vs. Existing Customers

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