Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. Amazon Marketplace and Google Shopping aren’t enough, we need to check deal sites, forums, EBay and anything else Google can turn up. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Digital B2B Marketing

OCTOBER 30, 2012

Email alerts, Facebook replies, tweets , Google’s red box, … Everything around us is competing for our attention. How many distractions did you face reading just one short article? Distraction is constant in our technology and communication-fueled lives. We may not have ADD, but we definitely act like it.

Content Marketing 100

Content Marketing Tips Content Act-On 100

Digital B2B Marketing

MAY 20, 2014

According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” Then, as they come back over time, continue to gather a little bit more. Source , Page 6). Most of your potential prospects will never even see your second form.

Profiling 100

Profiling Marketing Automation Services Demand Generation Agencies Demand Generation 100

Digital B2B Marketing

MARCH 15, 2012

Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. According to Shareaholic, organic search traffic from Google, Yahoo and Bing accounted for 51.6% The content may be valuable, but the experience is degraded.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

JULY 17, 2013

You are convinced everyone should use Google+. Unfortunately, the first item here happened to me the other week and prompted this article. You think the idea of talking to a brand on Facebook is completely natural. You know your target persona better than you know any real person in your target audience. Which ones describe you?

Planning 100

Planning Banner Ads Banners Ad Exchange 100

Digital B2B Marketing

JANUARY 24, 2013

Your readers should be able to relate to the person behind the article just like they follow certain columns in a magazine or newspaper. Did you develop audience personas and decide to focus on the persona you nicknamed “Google” Your readers are not machines (or at least I hope not!)

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Digital B2B Marketing

JANUARY 8, 2013

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. Google has users running in Circles.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

FEBRUARY 27, 2013

While you are developing profiles, ensure Jamie’s profile is set up under the Google Authorship project. Helpful tools for following and listening beyond the standard social networks include: Newsle , RSS feeds, Google alerts , Disqus and Intense Debate. Specific predictions for the next season and the next year (2 articles).

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

MARCH 1, 2011

Musatov says: March 30, 2011 at 9:28 am Thank you for the great article. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals? One Response to Online Advertising Metrics: A Simple Framework M. They got this right, love it!

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100