Crimson Marketing

MAY 8, 2013

I was recently interviewed by BtoB Online for an article about the growth of Google+ : Not all of us are aware, but Google+ is the second largest social media platform (after Facebook). Your Google+ page has a YouTube button where you can see the videos you’ve posted to YouTube without leaving Google+.

Google 100

Google BtoB Youtube Social Media 100

Crimson Marketing

DECEMBER 13, 2012

We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. the Google+ visits than sites without the button. 625,000 new users on Google+ every day.

Statistics 100

Statistics Social Media Media Sample 100

Crimson Marketing

OCTOBER 21, 2014

Today, every company employs content marketing solutions and the web is inundated with articles, posts, photos and videos daily. If you’re looking to advertise outside of a social platform, you can also try Google Plus Post ads. In fact, 77 percent of Facebook pages found their widest audience through promoted posts.

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

JULY 25, 2013

It can be as easy as setting up Google alerts to help keep track of activity. These alerts will keep you informed with news articles, blog posts, reviews and fraudulent use of your brand name right in your inbox daily. Include keywords in your industry and most importantly you and your business’s names.

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

MAY 28, 2015

This article was inspired by my Moneyball for Marketing podcast featuring George Skaff, Chief Marketing Officer at TouchCommerce. Image: Courtesy of SDL Google+ Page. Originally published on CMS Wire. The post The Power of Web Experience Data: How to Guide the Buyer’s Journey with Better Marketing Campaigns appeared first on.

Campaigns 100

Campaigns Marketing Management Paid Search Agency CMO 100

Crimson Marketing

MAY 18, 2015

Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? This article was inspired by my Moneyball for Marketing podcast featuring Torsten George , VP of Worldwide Marketing and Products at Agiliance. Originally published on Social Media B2B.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

AUGUST 26, 2013

It could be a blog post, or a presentation, or an article, but it’s usually only one of those things, rather than all of them. Tie the content to search results via Google “authorship.”. In other words, tweet about it, and post it on Facebook, Google+, and LinkedIn more than once. Optimize it for search results.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100