B2B Memes

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Signals of Quality vs. Good SEO

B2B Memes

Last month, I wrote about a discussion on an episode of This Week in Google (TWiG) featuring Google’s Matt Cutts. The following week, TWiG host Leo Laporte cited my article at the start of an expanded discussion of Google’s intent regarding content farms. and have signals of quality.&#.

SEO 100
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Writing for the Web: The Human Algorithm and Zero-Sum SEO

B2B Memes

The moment you achieve that precious optimization, Google changes its algorithm and reverses all your gains. Another way to put this is that, as a writer or journalist, you should worry less about Google’s algorithm and more about the human algorithm. In my defense, I argued that SEO is a losing game.

SEO 100
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The Key to Understanding New Media Is Attitude, Not Technology

B2B Memes

A couple of years ago, Gina Trapani , the founder of Lifehacker and a cohost of This Week in Google , wrote and self-published the Complete Guide to Google Wave , which she described as “an experiment in iterative publishing.” As I wrote yesterday , Pinterest is not for everybody and is not trying to be the next Facebook.

Media 100
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Curation: Add Value and Pass It Along

B2B Memes

Is summarizing and linking to another person’s article an honorable act or a form of theft? The best recent example, perhaps, comes from Kashmir Hill’s Forbes.com story last February recapping Charles Duhigg’s New York Times article on consumer marketing and data mining. It’s simply the output of an aggregation serf.

Curation 100
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What Is the Lifespan of an Error?

B2B Memes

In a compelling article yesterday, Ars Technica writer Nate Anderson told the story of how the owner of a Spanish campground has struggled to get Google to de-emphasize search results for the camp. But on the Internet, at least, errors are surprisingly resilient. Some online errors seem to be beyond fixing.

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Another Nail in the RSS Coffin

B2B Memes

Rather than subscribing to unmoderated streams of content from sites that only sometimes have articles that interest me, I can now directly read what the Twitter users I follow write or recommend. The site is supported by display ads by Google, which to my eye fit in fairly well with the content. list view (click to enlarge).

RSS 100
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Three Tips for Simple but Effective Infographics

B2B Memes

The articles and resources Alcorn cites are enormously informative, but almost too much so. Or, if you’re mindful of copyright rules, you can simply do a Google image search. One mentioned in Alcorn’s article is Creately. When you find something that works for you, ask if you can use it.

Tips 100