Anything Goes Marketing

APRIL 16, 2006

There are some good articles and they have some pretty good writers such as Seth Godin. BL Ochman also has an awesome article on how she keeps up with all of the information out there. She also suggest setting up Google News Alerts which I already do. She uses Bloglines for her RSS feeds.

RSS 100

RSS Tagging Marketing Google 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). You should even consider creating a blog and reposting your newsletter articles on it. youtube landing pages enewsletter RSS webinars / webcasts Google.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

MAY 30, 2006

Here's a good article on ClickZ that explains that checking out how keywords do in Yahoo and Google can affect how well your website navigation will resonate with users. In this case using pet products was better then pet supplies as more people searched for pet products.

Marketing Websites 100

Marketing Websites SEO Ad Building Tagging 100

Anything Goes Marketing

OCTOBER 2, 2006

In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. It's cheaper then Google AdWords. I think we all have given enough to Google! Are you sick of only reading articles about what a VP has to say? It's fun and different! I know I am.

Positioning 100

Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

JULY 20, 2007

I was reading a great article on Imedia called Websites: The Secret to Landing Pages and Shopping Carts by Joseph Carrabis who pointed out a great point: Landing pages for visitors that enter your site from a search engine must also serve as home pages. I've used Google and randomly chose the search query "software integration".

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

MAY 8, 2006

I have and it's one of those huge topics in email marketing right now that you really need to understand before you start creating that amazing email offer that will turn your compoany into the next Google. Ok ok, maybe not Google. How about the next great paper airplane factory that you started in your parent's basement? That will do.

Deliverability 100

Deliverability Paper Validation Newsletter 100

Anything Goes Marketing

SEPTEMBER 7, 2006

Update: Found an article on ClickZ regarding integrated marketing campaigns using direct mail and email. PS - Just found this article called " How multiple channels help NFLShop.com refine its Internet game plan " which means I'm not the only one that spotted this great marketing job that these gusy are doing. Wait for Google AdVideo.

Youtube 100

Youtube Campaigns Planning Tagging 100

Anything Goes Marketing

APRIL 10, 2006

After reading a good article on how to attract people to your blog , I thought I would do the opposite as this seems to be working for me! Your only blog should be about how useless Google is and how it's the worst company on the face of the earth. Let your blog just "chill". For example: Kred fud kot.

Traffic 100

Traffic Tagging SEO Google 100

Anything Goes Marketing

SEPTEMBER 20, 2008

Lead Nurturing - Getting Started Starting a lead nurturing initiative is not the focus of this article but what I would recommend for now is to start simple and look for an area that you can run a pilot program.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. Have look at what blog awards are out there by going to Google and searching for them. It took Google a few weeks to add this in for Blogger Beta 2.0. Add credibility to your blog.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. The same can be said for your PPC search campaigns.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

SEPTEMBER 6, 2006

If you have a corporate blog look at your other marketing materials - website articles, ads, email, white papers, pamphlets, trade show materials etc. PS - OK, there are some posts like my one called Google in Space that should be retired forever but that was early in my blogging career so please, look away. Look beyond your blog.

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

JANUARY 23, 2007

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. A friend of his who did a Google search came back with this video in the search results.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

FEBRUARY 27, 2007

Google's Gmail also does something similar. This is what had stumped me until I found Jeanne Jennings article over at ClickZ called: Optimizing for Snippets. This feature is something that a user can turn on and off. There is also that cool little pop-up message in Outlook that appears when a new email lands in your inbox.

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

SEPTEMBER 28, 2006

See the full article at BtoBOnline Interactive Advertising Bureau and PricewaterhouseCoopers report that Search continues to lead that growth, accounting for 40% of total online advertising revenue in the first half. Hey I Googled You - Now What? It's pretty crazy how popular internet advertising is and how much it continues to grow.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

APRIL 5, 2009

After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. On the ensuing landing page, they are able to download a relevant white paper after filling out a short form.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

OCTOBER 8, 2006

Check out this article on BtoBOnline called: Revivio uses integrated e-mail campaign to boost lead generation. PS - Hey Revivio - if you see this, I'll take a free stereo (Let's see how well Google works!). Revivio sent multiple emails with the call to action being a sales meeting and the chance to receive a free stereo.

Case Study 100

Case Study Case Studies B2B Marketing BtoB 100