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10 Most Popular Marketing Articles of 2018

Zoominfo

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Top B2B Lead Generation Statistics for 2018. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. Ready to learn more about the state of B2B lead generation? Let’s get into it!

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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.”

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15 YouTube Video Ideas to Inspire Your Brand’s Channel

Sprout Social

Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. In this article, we share our list of the top 15 creator-led trends. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Meet the team.

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How to post a video on YouTube: The complete guide

Sprout Social

found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

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Avoid these Top 5 Mistakes in YouTube Video Ads

Matchcraft

YouTube has become an indispensable platform for advertisers looking to reach their target audience effectively. With over 2 billion monthly active users , YouTube offers a massive opportunity for businesses to promote their products and services to a broad and diverse audience. The cost of YouTube ads may range between $0.10

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15+ Helpful YouTube Channels for HR and Recruiting Professionals

Zoominfo

Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you have yet to use YouTube in your professional life, this blog post is for you. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 3.

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Why You Should Consider Using YouTube Videos For Senior Living Marketing

Stevens & Tate

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences.

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