Chris Koch
JUNE 11, 2010
Now, you could argue that if marketers improved their ability to generate, nurture, and manage leads from start to finish that those numbers would improve. Most reasonable salespeople will agree that marketers can only do so much in terms of lead generation. Related articles by Zemanta. We need to make allowances for that.
Chris Koch
FEBRUARY 26, 2010
We are trying to generate demand during this stage, not create leads, because these people aren’t ready to become leads. We have to generate demand before we can generate a lead. Related articles by Zemanta. The best way to do this is with thought leadership. We need to create that content. What do you think?
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Chris Koch
SEPTEMBER 9, 2011
An excellent, though controversial, example of this is the McKinsey article I wrote about a few weeks ago, about how US health care reform will affect employee benefits. They identify a current trend, say a regulatory change, and offer perspective on what the trend means and how companies should react.
Chris Koch
SEPTEMBER 9, 2011
An excellent, though controversial, example of this is the McKinsey article I wrote about a few weeks ago, about how US health care reform will affect employee benefits. They identify a current trend, say a regulatory change, and offer perspective on what the trend means and how companies should react.
Chris Koch
MARCH 5, 2010
One company’s mobile application is tied to a wiki-based sales enablement website that lets salespeople generate actions and updates and get updated information from the road. Related articles by Zemanta. Will content appear in the application that needs to be acted upon immediately? But not until then. What do you think?
Chris Koch
FEBRUARY 24, 2010
I’m hoping that all the articles, books, and blogs I’m seeing that look at B2B social media strategy in isolation are a function of our excitement over this new channel (and don’t get me wrong; it is really, really exciting). Related articles by Zemanta. I resisted treating it as a standalone in the survey. What do you think?
Chris Koch
MAY 7, 2010
One of the most depressing aspects of PC applications is that they are basically time bombs that self-destruct with each passing generation of operating system or processor. Now, there’s no guarantee that our iPhone/iPad application collections will survive each new generation of device, but if they don’t, they’re cheap to replace.
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