B2B Memes
MAY 2, 2012
I’ve come to this conclusion over the past two years as a result of two studies I’ve conducted of 100 sites and more than 1,000 e-news articles. Most industry bloggers insist that content generated should be exclusive—information unavailable elsewhere. But in the 1,000 articles I reviewed, 65% of them showed no evidence of enterprise.
B2B Memes
OCTOBER 6, 2011
Both Lohr’s article and a more recent series by Farhad Manjoo in Slate , “ Will Robots Steal Your Job ,” examine the efforts of IT startups to develop software that performs skilled, creative work such as writing. Though Harbert might not go this far, I’d put it this way: Computer-generated journalism is not terrifying, it’s liberating.
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B2B Memes
APRIL 14, 2010
For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. Though there are probably more to be mined, I’ve found five key principles behind the best of the articles I read. You can’t generate that with a straw man.
B2B Memes
MARCH 29, 2011
The articles and resources Alcorn cites are enormously informative, but almost too much so. You may already have a program to generate flow charts, like Microsoft’s Visio or the Omni Group’s OmniGraffle , but if not, there are a multitude of online options. One mentioned in Alcorn’s article is Creately.
B2B Memes
JANUARY 29, 2011
There’s little editing, no quality control — it’d be understandable if this was user-generated content, but the junk is coming from major media companies, ones with paid content producers. In a New Yorker article on Darryl Issa , author Ryan Lizza describes how Issa’s spokesman, Kurt Bardella, manages the congressman’s image.
B2B Memes
SEPTEMBER 22, 2010
“To the chagrin of sports reporters everywhere, a team from Northwestern University’s engineering and journalism schools has created a program that automatically generates sports news stories. Paul Conley: The seasons, they go round and round.
B2B Memes
JULY 29, 2010
In an article that is long on indignation and short on specifics, Steven Parker this week made just those claims. Are the myriad gobbledygook terms that so many B2B writers warn against really just “imaginary bogeyman punching bags”? Is compiling a list of words that are overused and vague akin to burning books?
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