Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

FEBRUARY 18, 2010

” Being findable is not about seeding one article here and there in hopes it will draw attention. Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. Related Articles.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Unbounce

MAY 15, 2019

If you’re reading this article, you’ve likely either created or visited landing pages that ask you for your personal information to move forward. According to a LinkedIn study, in fact, more than 80% of tech buyers skip downloading gated content. times more revenue than their competitors , according to Forrester.).

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Write articles, share knowledge and make connections.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

MAY 27, 2010

You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Ambal's Amusings

JULY 22, 2010

With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. Forrester Blog for Interactive Marketing Professionals. Related Articles.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

JANUARY 21, 2010

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Related Articles. Rebel Brown's blog Phoenix Rising.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Also, by using lots of links, we were guaranteed to get 100+ people to share the article. Forrester Blog for Interactive Marketing Professionals. Related Articles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. White papers. Forrester Blog for Interactive Marketing Professionals. Related Articles.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

The ROI Guy

SEPTEMBER 4, 2007

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. link] [2] IDC Enterprise Class Virtualization 2.0

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Related Articles. Read on to get their insights.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Article Archives by Kaila Strong Social Syncing: Cross Platform Marketing - Nov 8, 2010 Social Search Commands for Everyday Use - Oct 11, 2010 Search and Social: Are You Missing Out? -

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

SnapApp

DECEMBER 4, 2017

Content ROI Statistics. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. A study by SerpIQ found that top ranking content is usually just over 2,400 words.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. However, buyers are still educating themselves with white papers, case studies, and webinars.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. But, they may be interested in an article about why an issue is worthy of their concern. Keeping a Closer Eye on Content ROI – CMO Council. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

nDash

NOVEMBER 10, 2020

In a CSO Online article , he wrote: But I did notice a more negative trend with my tweets and LinkedIn posts, likes and comments. This quote is from a 2015 VentureBeat article about the growing intensity of competition in the cybersecurity space. Absolutely. I did tend to send out multiple posts when a big data breach story broke.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. In the meantime, for tips on managing these new employees and spanning the gaps between them and the Baby Boomers, check out our collection of articles on managing multiple generations in todays workforce. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Biznology

NOVEMBER 3, 2016

In an article in Content Marketing Institute’s magazine , Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts. Recent studies show that account-based marketing approaches generate a higher ROI. A targeted, account-based marketing approach is key in this case.

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

Webbiquity

JANUARY 10, 2010

ROI Is Dead by StraightUpSearch. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Best Practices for Lead Nurturing — Blind Date to White Wedding (white paper). white paper). Using White Papers to Generate and Nurture B2B Leads (podcast with Michael Stelzner). How Acteva and IDology Achieved Significant Results with Lead Management (on-demand case study webinar).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. B2B Lead Generation Benchmark Study 2009. Related Articles.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

SnapApp

APRIL 25, 2018

In the end, that ends up positively impacting whatever product or service is being sold, but sometimes it’s hard to get the sales teams to look past the ROI and see the bigger picture that leads to brand loyalty. I wrote an article for Forbes that did very well on B2B Marketing and its current state. . . . Alicia Carney.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the end, that ends up positively impacting whatever product or service is being sold, but sometimes it’s hard to get the sales teams to look past the ROI and see the bigger picture that leads to brand loyalty. I wrote an article for Forbes that did very well on B2B Marketing and its current state. Alicia Carney. Kate Harvey.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? B2B Marketing Magazine just published an article we wrote on what every B2B marketer should be thinking about the mobile web. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

JANUARY 11, 2018

49% of companies say they achieve a higher ROI by focusing on engagement over acquisition. . . . . There are countless books, courses, and blog articles written about it. Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . Here’s the hard data:

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Martech

APRIL 15, 2022

This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. While companies tend to focus on B2B marketing channels that produce more leads, it may make sense to prioritize the ones that produce the highest ROI for your company.

Marketing AI 121

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 121

SnapApp

DECEMBER 14, 2016

I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. According to this marketing study , the highest performing teams are 2.3x This study revealed that the highest-performing marketing teams were 9.7x Some of us will cough up $500 for highly respected research studies.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62