Hinge Marketing

JUNE 12, 2019

According to Gartner , “Sales enablement is the activities, systems, processes, and information that support and promote knowledge-based sales interactions with client and prospects. The foundation of sales enablement is to provide sales people with what they need to successfully engage the buyer throughout the buying process.

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. Industry Reports. 55+ insight-driven reports available each year to payers and providers in exchange for feedback on their experiences. ABA Survey Reports. HIM Body of Knowledge TM.

Work Management 102

Work Management Marketing Management Research Organization 102

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). link] [link] Luciano Borsato RT @jaybaer: 7 surprising statistics about Twitter in America.

Social Media 159

Social Media Media Stats Statistics 159

Webbiquity

APRIL 20, 2010

Get the answers to these questions and more here in the best blog posts and articles on email marketing from the past year. Spencer Kollas supplies advice on boosting email subscriptions by using other common processes to attract subscribers and offering customers clear incentives for signing up. by Email Marketing Reports.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). In the meantime, below are some B2B marketing statistics and cliff notes from seven such reporters. B2B prospects want published pricing.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Zippia) 82% of marketers report that AI significantly influences their content creation plans. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

SnapApp

AUGUST 24, 2016

If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. Current statistics make that pretty clear: Forrester ’s survey participants revealed that they do more than half of their research online before making an offline purchase. The market has changed.

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Twenty five percent of the U.S. Among influentials?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

B2B Marketing Savvy

SEPTEMBER 15, 2009

Reports of Facebook “…getting more gray…” as the 35-54 crowd increases their participation by over 60% in the last year. A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. Facebook: The Road Ahead : a TechCrunch report from the Web2.0

Social Media 40

Social Media Facebook Research Peer-to-peer 40

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). They also have their own tutorials, blog articles, and learning materials so that you can quickly turn into an SEO specialist. This could be a depressing statistic for so many of you.

Online Marketing 232

Online Marketing Work Management Marketing Management Tools 232

Content Standard

AUGUST 26, 2016

I picture articles so compelling I can practically hear the clear voice of the writer who composed it. According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” When I think about digital storytelling, there are a few images that come to mind.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

SpotMe Blog

AUGUST 4, 2023

You want to make the event check-in process as smooth as possible for both attendees and organizers, no matter what type of event you’re hosting. The good news is, in this article, we explore the 11 best event check-in platforms to consider for your events. The check-in process can be automated, saving you time and hassle.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Hubspot

APRIL 3, 2012

Salespeople are being invited into the buying process much later, are expected to present and propose, and then wind up chasing the business. Post links to your articles, blogs, events, and lead generating offers to drive site traffic and generate leads. The result? 2) Don't ignore the less popular social tools.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. trillion each year from competitors that don’t, according to Forrester.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Tune and refine the buying process. There are a couple of things you need to do to make this metric viable: • Map your prospects’ buying process (personas and segmentation will help). Recommended Resources from B2B Marketing Experts. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

DiscoverOrg

AUGUST 7, 2018

Demand Gen Report, 2016). The bad news : Sales has a shrinking window of opportunity to engage with buyers; statistically, it’s likely that buyers have already made up their minds – or at least narrowed things down – before sales ever gets an opportunity to influence their selection. Views of infographics.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics). Technology should only be determined at the last stage of the planning process.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Sword and the Script | B2B

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. It takes one less piece of friction out of your sales process.”. He wrote, “So 9.5

PR 75

PR Trust Marketing Stats B2B Marketing 75

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. The fundamental process of SEO remains the same for both B2B and B2C sites. Analyst reports. Research reports. Educational content.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Convince & Convert

JULY 28, 2010

Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Better yet, start a secret shopper program and augment your own observations with those of friends, family members, and customers willing to fill out a short shopper report. Great article Jay!

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

SnapApp

DECEMBER 4, 2017

There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics. Content ROI Statistics. Content Promotion Statistics. Interactive Content Statistics. . Blogging Statistics . . #1. Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Video Analytics Statistics 2.6

Stats 65

Stats Video Marketing Enterprise Management Planning 65

DiscoverOrg

AUGUST 7, 2018

Demand Gen Report, 2016). The bad news : Sales has a shrinking window of opportunity to engage with buyers; statistically, it’s likely that buyers have already made up their minds – or at least narrowed things down – before sales ever gets an opportunity to influence their selection. Views of infographics.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. How frequently will you need to create reports or check the filters? Thanks again Katie.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Interesting article about online marketing. Interesting article about online marketing. Note that I didn’t include Web design.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

SpotMe Blog

SEPTEMBER 22, 2022

This article was inspired by the session on ‘Building solutions and skills to support the future of medical education’ led by Doreen Lee (Medical Excellence Manager, Boehringer Ingelheim), Donseok Ahn (Global IT Director – Medical, Reckitt), and Pierre Metrailler (CEO, SpotMe) at the most recent Veeva APAC Commercial Summit).

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Webbiquity

JANUARY 10, 2010

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&#

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. But, they may be interested in an article about why an issue is worthy of their concern.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Inbox Insight

NOVEMBER 13, 2018

Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. B2B marketers today have access to some incredibly powerful tools and detailed, real-time reporting, but don’t dismiss the older channels! This is according to a study by the American Marketing Association.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Convince & Convert

FEBRUARY 23, 2012

Eric’s Social Media Stat of the Week: Customers Independently Complete 60% of the Purchasing Decision Process Before They Contact a Sales Rep. They found that customers independently complete about 60% of the purchasing decision process before they contacted a sales rep. This statistic struck me. Lauren : Yes.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? 10 Interesting Social Media Statistics by Jeff Bullas. Find out in this report.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

SEPTEMBER 21, 2010

Lifetime statistics, cross-posting, multiple accounts, etc. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. The real advantage of TubeMogul, however, is that you can get comparative statistics. If you’re serious about Twitter, this is a great app.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

SnapApp

JANUARY 11, 2018

And, prospects are much more educated — 90% of the buying process is over before a prospect ever speaks to a salesperson. . There are countless books, courses, and blog articles written about it. Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Navigate the Channel

JUNE 7, 2023

Yes, 56% is a majority, but this statistic does beg the question of why 44% don’t incorporate digital marketing. Explore the statistics to find the opportunities. # 5 Organic traffic is considered (69% report it as most-important) the number one performance metric. It contributes overwhelmingly to the branding process.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Martech

APRIL 15, 2022

As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry.

Marketing AI 120

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 120

Online Marketing Institute

OCTOBER 31, 2010

Lifetime statistics, cross-posting, multiple accounts, etc. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. The real advantage of TubeMogul, however, is that you can get comparative statistics. If you’re serious about Twitter, this is a great app.

Social Media 40

Social Media Paid Content Tools Media 40