Navigate the Channel

JULY 27, 2023

According to a recent study by Forrester Research, Inc., To further augment these strategies, consider the following sources and additional articles: Read the article, “ B2B Marketers Must Prepare for Marketing Automation ” for valuable insights on integrating marketing automation into your strategy.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation. Organizations are misguided by FOMO in the glare of generative AI’s spotlight Generative AI has become a significant focus for B2B marketing organizations.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Martech

JANUARY 4, 2024

LinkedIn: JasonGoldberg ( 22K followers) X/Twitter: RetailGeek (31K followers) Kaleigh Moore Kaleigh is a freelance writer whose articles on ecommerce, direct-to-consumer and retail have appeared in several outlets, including Vogue Business, Forbes and Adweek.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Vision Edge Marketing

MAY 9, 2023

In this article, we’ll explore: Skills required for B2B company leaders to make better business decisions and the benefits of doing so. It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. To do so, they need to be able to move from data to actionable insights.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.”

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

The ROI Guy

JANUARY 4, 2016

Here's a round-up of the top five most popular articles from the Alinean team, all with significant guidance for the New Year: 1) Death of a Salesman? Forrester says Yes (at least 1 in 5 at risk)! As we look forward to a great 2016, what lessons can we learn from the past year?

Forrester 40

Forrester B2B Sales Paper Planning 40

InsightSquared

APRIL 7, 2020

According to Forrester SiriusDecisions, companies that align their revenue operations grow 12-15 times faster than their peers and are 34% more profitable. At InsightSquared, we had the incredible opportunity to hear directly from Anthony McPartlin, Principal Analyst, Forrester at our company kickoff. Here are a few key takeaways: .

Peer-to-peer 156

Peer-to-peer Marketing Analytics Tools Forrester B2B Sales 156

Biznology

DECEMBER 17, 2020

Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Marketing Insider Group

JULY 29, 2020

You can read dozens of books and thousands of articles on how to improve SEO effectively , but for now, stick to what comes after SEO success: calculating the value of improving your presence on search engine results pages. Divide those numbers by your costs, and you have one solid metric for content ROI.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Marketing Insider Group

MARCH 2, 2020

A Forrester and FocusVision study found that the way consumers feel is 1.5 For example, last year one of my most successful articles was a study on the impact of increased blogging frequency on your company website. Buying Decisions Are Based on the Heart. times more likely to influence their decision than anything else.

Case Studies 334

Case Studies Customer Surveys Trust Marketing Forrester 334

Top Rank Marketing

OCTOBER 20, 2023

They embrace a hub-and-spoke model, with original studies at the center, branching out into thought leadership articles, social media, region-specific content, PR pitches, and more. Building the Insight Engine: Original research forms the core of ServiceNow’s content strategy with Workflow.

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

Vision Edge Marketing

OCTOBER 10, 2023

In this article, we will explore three reasons to perform process mapping and how it positively impacts business performance, 6 ways process maps help your business and seven steps for effective process mapping. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains.

Process 229

Process Optimization Work Management Marketing Management 229

Contently

NOVEMBER 10, 2022

Keith Johnston, VP and research director serving CMO professionals at Forrester , notes the rise of data-driven communication: “We’re at the tipping point where we’re trying to decide what marketing really means in this era.” ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Tony Zambito

MAY 26, 2021

Respected analyst firms such as Forrester and Gartner have used the phrase frequently. In a recent article, I offered insight into how ABM may struggle when the mindset is oriented towards what is good for marketing versus what is good for the buyer. The use of this phrase has picked up steam during the pandemic. A purchase.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

Biznology

JUNE 30, 2021

In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. An article from SpencerStuart mentions the importance of having the mindset of a servant leader.

CMO 104

CMO Planning Work Management Paid Search Agency 104

Only B2B

FEBRUARY 1, 2024

This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024. Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 What are they interested in? What is the buying probability?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Seismic

MARCH 11, 2021

This week, Seismic was named a Leader in The Forrester Wave : Sales Social Engagement Solutions, Q1 2021 report. Six months ago, almost to the day, Seismic was also named a Leader in The Forrester Wave : Sales Content Solutions, Q3 2020 report.

Personalization 52

Personalization Forrester Content Social Media 52

Contently

AUGUST 22, 2017

While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

Onalytica B2B

FEBRUARY 28, 2019

In this case, influencers received 143x more engagement per 100 article shares than media outlets. These engagements are an indication of when influencers are replying to Media Outlets’ articles or re-posting their content both with their own opinion or without. Conner Forrest. American Banker. AmerBanker. Paul Daugherty.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Martech

FEBRUARY 8, 2024

SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. We’ll examine that in a future article. Tracking prospect activity on our website. It was empowering. MQLs (Marketing Qualified Leads).

Marketing AI 112

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 112

QuanticMind

JUNE 22, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Who knows: A new report from Forrester predicts that artificial intelligence will lead to the loss of 33,000 US advertising agency jobs by the end of the decade.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Ads 52

Aberdeen

NOVEMBER 14, 2019

In a recent Forbes article , professional consultant Nicole Martin delves into the importance of using data to build marketing campaigns and promotions. 5 B2B Marketing Predictions for 2020 by Forrester. B2B marketing could be in for some key shifts in 2020, according to the latest predictions released by Forrester.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Martech

MARCH 29, 2022

Driven by this holistic approach, Forrester proclaims in its New Tech: Account-Based Marketing Q1, 2022 report that “the term Account-Based Marketing will disappear by 2025 as B2B organizations focus on the entire customer lifecycle.”. This sponsored article was written by Nirosha Methananda, VP of marketing, Influ2.

Top of Funnel 84

Top of Funnel Buy Lead Ranking Account Based Marketing 84

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Martech

JANUARY 26, 2022

In previous articles, I addressed how CMOs and leaders have had to navigate an array of emerging trends, from new digital demands and customer preferences to growing workforce dispersion and diversity. According to McKinsey , the future of work is hybrid, and Forrester dubbed 2022 the “year to be bold” as demands only grow stronger.

Trends 80

Trends Customer Satisfaction Forrester Touchpoints 80

Heinz Marketing

MARCH 20, 2021

Thanks Forrester. Thanks for the informative article, Karen Staughton. Thanks for the article, Jennifer V. Thanks for the insightful article, Ayaz Nanji. Insights that drive sales and marketing to the best-fit and most lucrative targets should be clear, right? Delivering Compassion Compassionately.

B2B Thought Leadership 80

B2B Thought Leadership Thought Leadership B2B Forrester 80

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article.

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

Marketing Insider Group

SEPTEMBER 14, 2020

Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time. Join our “Stop the Sales Drop” Community to get access to articles, podcasts, videos, and 40+ sessions with sales, marketing, and revenue enablement leaders.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation. You can follow Zarnaz on Twitter or Linkedin.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Oktopost

OCTOBER 8, 2023

In this article, we’ll explore four strategies to effectively nurture prospects through the sales cycle so you can close more deals. Boost your sales with prospect nurturing According to Forrester Research, successful lead nurturing results in a 50% increase in sales-ready leads.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Directive Agency

DECEMBER 13, 2019

Forrester highlights this in a study where it was concluded that more than half (59%) of buyers prefer not to interact with sales representatives as their primary source of research. of the search results were comprised of some review site or comparison article. is superior to speaking with sales professionals. .

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

ANNUITAS

MARCH 24, 2015

In Forrester’s Report – B2B CMOs Must Evolve or Move On , 97% of CMOs either agreed or strongly agreed that “marketing must do things it hasn’t done ever before to be successful.” However, only 14% of CMOs state that their relationship with the CFO has increased over the last two years according to Forrester.

Forrester 100

Forrester CMO Marketing Report ROI 100

SpotMe Blog

JULY 28, 2023

In this article, we explore 15 of the top in-person event management software to consider for your events. To find out which metrics to measure at your events, check our our article Event Metrics: Measure Success with 19 Key Event Indicators. Find out more about SpotMe on our about us page. 127 reviews) Capterra Score: 4.4 (14

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291