B2B Marketing Traction

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Is Your B2B Marketing Provider Showing Jazz Hands or Results?

B2B Marketing Traction

I saw the greatest expression recently while reading an article by Kate Kaye in AdAge , “ This ad industry is awash in agencies doing jazz hands. Google Analytics is free and relatively easy to use, and there are many other free and fee based software that can be used ( some are listed in the article links below this post ).

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Do Your Website Visitors Feel Like They’re on Another Planet?

B2B Marketing Traction

Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products? I read an interesting article today by Sarah Caldicott titled What’s the Likeability of Your Brand — or Your CMO?