Hubspot

NOVEMBER 5, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. It’s working and we’re sharing our preliminary results in this article. How HubSpot Measures Surround Sound Results. The TL;DR answer is yes.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

DealSignal

DECEMBER 29, 2023

Whether you’re a small business owner, a marketing leader, or simply exploring data solutions, this article is tailored for you. In essence, DealSignal equips businesses with top-tier, accurate information that is crucial for successful outreach. The standout feature of DealSignal is its unwavering commitment to data quality.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Optinmonster

AUGUST 24, 2023

In this article, we’ll look at various email marketing tools with diverse features. OptinMonster has plenty of targeting and trigger features that detect user behavior to display the right campaign to the right person at the right time. Email marketing plays a crucial role in generating and nurturing leads for your business.

Email Marketing 59

Email Marketing Marketing Management Tools Conversion 59

DealSignal

JANUARY 28, 2024

This article offers an in-depth comparison between two significant players in the field DealSignal and SalesIntel , and proves why DealSignal is the best SalesIntel alternative. While both platforms offer some great features, there are some small but important details that might make DealSignal the better choice for your business needs.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

SmartBug Media

DECEMBER 19, 2022

The searcher could be researching more information on a topic, seeking to make a purchase, or simply looking to navigate back to a site they already visited. Alt text also offers search engine crawlers more information about what content is included in each image, helping them to rank images appropriately in image search results.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Golden Spiral

DECEMBER 30, 2021

There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. How are your blog articles ranking? What Keywords are You Targeting with this Article? What Do You Want Your Visitor to Do After Reading Your Article?

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

Hubspot

APRIL 1, 2021

As a business, it's critical you use a verified badge so that prospects and customers can easily find your true page and access up-to-date, accurate information about your brand. Add other social media account URLs if possible, as well as any additional comments. More information on acceptable documents here.). And that's it!

Facebook 87

Facebook Hubspot Ideal Customer Profiles Profiling 87

Hubspot

NOVEMBER 9, 2017

It's that last context that we're here to discuss today -- specifically, the featured snippet, and what people think of. What Is a Featured Snippet? A featured snippet is a summarized response to a search engine query that appears on top of results. Do People Trust the Featured Snippet? What is it, and can it be trusted?

Features 73

Features Google SERP Lead Scoring 73

Outbrain

JUNE 18, 2018

To help users find the right results in just a few seconds, Google is now placing a heavier emphasis on featured snippets, which are the new hottest piece of digital real estate—and you need to know how to get your brand to appear in them. What Is a Featured Snippet? Why Should You Optimize for Featured Snippets?

CTR 50

CTR Features Organization SERP 50

KoMarketing Associates

JULY 11, 2019

The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Completing your LinkedIn Page’s information will usually net your Page about 30% more traffic. Add your website’s URL. Add a tagline. Add your phone number.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Optinmonster

MARCH 17, 2022

HubSpot Website Builder : Best for Marketing Automation. HubSpot Website Builder : Best for Marketing Automation. HubSpot Website Builder is a drag-and-drop builder with marketing automation tools and CRM. A unique feature of the HubSpot website builder is its adaptive testing. HubSpot is a bit simpler.

Small Business Marketing 108

Small Business Marketing Godaddy Marketing Automation Services Marketing Websites 108

Bluetext

OCTOBER 18, 2023

We’ve all been there – eagerly searching the internet for that piece of information we just can’t do without, only to encounter that dreaded message: “404 – Page Not Found.” This can happen for various reasons, such as a broken link, a mistyped URL, or a deleted page.

Landing Pages 38

Landing Pages Creativity Hubspot Display 38

Optinmonster

AUGUST 16, 2023

In this article, we’ll be reviewing some of the top bulk email services and how you can use them to generate leads. You get data about your emails’ performance, so you can make informed decisions to improve performance. Some will even have advanced features such as dynamic content and conditional logic.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Optinmonster

DECEMBER 14, 2021

Lead generation tools and software help you easily capture contact information from people interested in your company’s product or service. Key Features: Reduce cart abandonment : Offer abandoning visitors a custom-tailored offer before they leave your site with Exit-Intent® Technology. Key Features: Real-time event tracking.

Marketing Automation Services 128

Marketing Automation Services Budget Programs Enterprise Management Work Management 128

Webbiquity

MAY 17, 2016

Users can add checklists, labels, and due dates, and project information is kept in sync across devices. On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). I can even connect it to my Buffer account.

Planning 145

Planning Research Tools Best Practices 145

Sprout Social

NOVEMBER 11, 2021

You reach out on the company’s web chat feature for help. But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). What is the personal impact of a disjointed tech stack?

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

Scoop.it

MARCH 18, 2021

Do you agree, disagree, or have additional information that will make it more valuable? Let’s say your target audience uses HubSpot’s sales and marketing platform, and you want to find content about HubSpot that didn’t come from HubSpot. In this search engine, you can set this up by excluding HubSpot’s domain.

Process 53

Process Optimization Curation RSS 53

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? This behind-the-scenes code tells browsers how information should be organized on the website (as part of its website development ) and tells web crawlers what’s on the page. Structured data is also at play here.

Organization 78

Organization Marketing Websites Optimization SERP 78

Hubspot

OCTOBER 13, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. They can compare features and prices, read recent reviews, or even get suggestions from influencers and magazines. The way people shop has radically changed.

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Marketing Insider Group

NOVEMBER 9, 2020

Additionally, such an evaluation looks at the mechanics of SEO behind the content, such as URL formatting, meta descriptions and titles, and alt tags. For us, Hubspot sort of competes with us on content, but not in any way in the real market. It could be that someone provided their contact information to download a gated eBook.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Optinmonster

DECEMBER 21, 2023

In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. You can also create viral articles or epic guides.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Hubspot

MARCH 18, 2015

So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. The tool is an Excel spreadsheet that generates URLs that lead users to a Pin It window customized with a specific product page, image, and description -- rather than relying on Pinterest to pull that data for you. An Example.

Ideal Customer Profiles 28

Ideal Customer Profiles Landing Pages User-Generated Content Social Media 28

Hubspot

FEBRUARY 4, 2020

There are five types of rich pins — movie, app, recipe, place, product, and article — the latter being the most effective one for blogging. Article Rich Pins provide tools to add a larger logo image and headline to promote your post with, as well as a link to your website. Finally, provide alt text for featured images in your pins.

Hubspot 99

Hubspot Buyer Personas Keywords Traffic 99

Moz

SEPTEMBER 27, 2020

The article goes on, listing a series of questions that may help webmasters when self-assessing their own content (I strongly recommend reading the entire post). Example: webmasters who hope to rank for a “navigational or informational” keyword with a transactional, page or vice versa. That’s what our algorithms seek to reward.”.

SERP 74

SERP Optimization Content Keywords 74

SmartBug Media

FEBRUARY 28, 2020

Or maybe an article about the features of your mortgages, but nobody applied? Financial services marketers in particular should use the content inventory to ask: Do our educational posts just repeat information from our product pages about our firm and/or products?

Industry CMS 89

Industry CMS Marketing Automation Services Service Buyer Personas 89

seo.co

NOVEMBER 15, 2021

And, remember, we do SEO for law firms , but we only offer the information for information purposes only, not as legal advice. To help you avoid potential legal problems, this article will share strategies and tips for making your website accessible. Users who rely on a keyboard for navigation won’t get the information.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Optinmonster

SEPTEMBER 18, 2020

This content could be just about anything: articles, videos, white papers, etc. The form itself might ask just for your email address, or you might need to provide your name, phone number, or other personal information in exchange for access. And sometimes you need to opt-in for additional features. When Should You Gate Content?

Lock-In 97

Lock-In Top of Funnel Conversion Marketing Automation Services 97

accelerate agency

SEPTEMBER 28, 2020

HubSpot recommends that posts between 2100 to 2400 words work best for SEO. to group content, and bulleted and numbered lists to help Google pick up information to use as snippets for various keywords. So, if you’re writing an article on WordPress plugins it may make sense to create a ‘list’ type of article. .

Google 52

Google SERP Keywords Domain 52

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. For example, at HubSpot, lists include Leadership Experts, Top Marketing Experts, Top Business Podcasters , and more.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Hubspot

OCTOBER 16, 2023

In this article, we‘ll dive into how you can see your profile views. If you have a large audience, you can break down this information to learn more about your audience and find out which sectors or areas to target in your business. For post ideas and best practices, check out HubSpot’s guide to LinkedIn content marketing.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Optinmonster

AUGUST 31, 2022

In this article, we’ll show you how to automatically segment your leads so you can increase your sales. You can also send new leads to a CRM like Hubspot. OptinMonster has a powerful Yes/No feature that replaces the traditional optin form with 2 buttons. Do you want to use lead segmentation to drive up your profits?

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

SmartBug Media

FEBRUARY 5, 2020

Optimize Content to Obtain Google Featured Snippets. When a search engine crawls and indexes your site, it also looks at non-content factors like inbound and outbound links, URL structure, page load speed, time on page, and keyword usage in tags to understand what your site is about and how to rank your pages. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

SmartBug Media

JUNE 21, 2023

Implement AI features. Figure out what your customers are trying to learn or achieve by visiting your website, then use that data to facilitate effortless access to this information. Narrow down what features and elements you like and dislike about other websites in your industry. Add interactive elements. Drive more traffic.

Marketing Websites 52

Marketing Websites Budget Programs Work Management Lead Ranking 52

Albacross

FEBRUARY 9, 2022

In this article, we’ve made a list of questions to help you efficiently shortlist your intent data providers. Online activities of your B2B visitors, and you can link these activities to the firmographic and technographic information. You need granular data points to create this segment to provide you with such information.

Intent Data 52

Intent Data Intent Buy Paid Search Agency 52

Optinmonster

JUNE 4, 2021

A study by GetResponse analyzed about 4 billion emails sent by their customers between January and June 2019 to gather information on the best time to send to individual email addresses in their local time zones. HubSpot Statistics. HubSpot’s peak time for email opens was 11 am. Intercom Statistics. Audience Segmentation.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Hubspot

MARCH 28, 2019

Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it. Take, for example, WaitButWhy.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Moz

FEBRUARY 9, 2021

Your company has a content team, but you notice they’re not using keyword research to inform their articles. What information should we include in them? I think it’s also helpful to include some intent information here. In general, it’s best to use a CTA that’s a natural next step based on the intent of the article.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60