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The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. tend to ignore articles writing the epitaph of SEO but this one struck a chord with me. Maybe it was the fact that reading the article cut into a fantastic summer weekend in New England. The Evolution of Search and Social. The Death of SEO.

Search Engine (Optimization) or the User Experience?

Confluent Forms

These days, when talking about your website, it is imperative that you factor in search engines and search engine optimization (SEO) into your site. How your site places in search engines is a critical factor in driving traffic to your site, and thusly the success of your site. for a quick primer read this SEOMoz article ). However.

WordPress.com and Search Engine Optimization

Fearless Competitor

This article helps a lot, but I write about Marketing and not sailboats. SEO stands for Search Engine Optimization. SEO recommendations are intended to help your site rank higher and more accurately in search engines, like Google. The goal behind having good SEO is to increase your website’s SERP (Search Engine Results Page) ranking.

What is Social Media Marketing?

Biznology

Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.” Like this post?

B2B Marketing Trends for 2016

website traffic, brand. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. engineering from St. Increased non-brand organic search visits by. Look for.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic. Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. But change is.”

Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook

Hubspot

When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Are Instant Articles going to kill websites? Maybe. Here's why.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.). Facebook Facts and Statistics.

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Your keywords suck and are outdated

Biznology

You probably built your website years ago by now. As I have said again and again, Google may well be the most sophisticated, intuitive, and relevant search engine going, but there’s a terrible secret that even Google doesn’t want you to know about when it comes to folks searching for and finding you: Google plays dumb until it needs to be smart. Admit it.

B2B Marketing Trends for 2016

website traffic, brand. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. engineering from St. Increased non-brand organic search visits by. Look for.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. Time for a New Definition of SEO by Search Engine Watch.

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This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity

More and more consumers are now using social media and review websites to make all kinds of purchasing decisions. In this article, I will be going over one of the biggest kept secrets of this year when it comes to managing your reputation online. What Search Engines Are Looking For? 1) High Authority Domains. Check out his personal website, [link] to learn more.

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New Free Realtime People Search Engine Reveals All

WindMill Networking

You can do Google searches and go to each social media website and perform many searches, or you can simply access all of this information in once place through Waatp.com.  Waatp.com claims to already be getting 2 million website visits per month and has recently added more than 200 million more profiles from a variety of countries into their database. Phone Number.

This Week in Content Marketing: How to Pen a ‘Content Marketing Is Dead’ Article

Junta 42

In this week’s episode of This Old Marketing, Robert and I explore the wisdom behind Contently’s recent acquisition of Docalytics, and we discuss the pros and cons of Facebook’s decision to open up Instant Articles to everyone. Is it the salvation of mobile users as Facebook claims or yet another step toward world content domination? This week’s show. Sponsor (31:56).

B2B Marketing Trends for 2016

website traffic, brand. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. engineering from St. Increased non-brand organic search visits by. Look for.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Web Design – Rather than just passively receiving information from old-fashioned, static websites, today’s prospects and customers want to participate in the learning process, so companies have responded by creating dynamic, interactive content on their sites to help visitors educate themselves, share feedback, make choices, and opt in for further communication. Others are using all of them.

5 Fascinating Facebook Stats & What They Mean for B2B Marketers

KoMarketing Associates

During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again. The fact is, people are spending a lot of time on Facebook and they are looking at a lot of pages!

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

What are the best days and times for Facebook updates? State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. While 86% of marketing professionals have “liked” at least one brand on Facebook, just 58% of consumers have done so. But…20% of all divorces are blamed on Facebook.

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. When Search Becomes Invisible by MediaPost Search Blog. Small Business SEO Tips by Search Engine Watch.

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. And as I wrote in a recent article for Search Engine Watch, set up goal tracking in Google Analytics to ensure email subscriptions a benchmark for SEO performance. Website Development.

Search isn’t about search anymore, it’s about social

Biznology

Search will never be the same as it was as recently as a few years ago. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue. Facebookers : Everyone in the entire world is on Facebook. Do it!

Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

At first, it looked like a great way for bloggers and sites to promote their content and hopefully get noticed in the otherwise bland search engine results pages. SEO is all about improving your standing within the search engine result pages (SERPs), and being able to stand out with a Rich Snippet  can be a huge help in improving click through rate (CTR). An SEO Boost.

5 Reasons Why Hiring Your Facebook Friend to Build Your Website is the Worst Idea Ever

Vertical Response

You may think it’s a smart move to save by hiring someone you know to build your company website, such as your brother-in-law, the neighbor’s teen or a Facebook friend, but that’s a horrendously bad idea, one that will cost you more in the long-run. 60 percent of consumers start their research through a search engine. [2]. All rights reserved.

3 Website Metrics to Watch Daily

Puzzle Marketer

If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked. Links to Your Site (Google Webmaster Tools) – The currency on the web is valuable outbound links to websites you value. With that in mind, you should be measuring how many websites are “voting” for you.

How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Possible sources of referral traffic links include: • News articles in trade, local or business publications. All of them!

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). And with continual algorithm changes by the search engines and the emerging importance of social signals and content, SEO ranking signals, responsibilities and best practices continue to evolve. And more.

24 reasons SEO and social media are inextricably linked

Biznology

Search Engine Optimization (SEO)  is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing  refers to the process of gaining website traffic or attention on social media sites in the same way. 82% of internet users use search (source: Search Engine Joural).

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity

Now iMedia Connection  is a widely respected marketing publication; its posts and stories are frequently spot-on and highly share-worthy, but this article misses the mark. Facebook “Likes” The article argues in his post that “the vast majority of people who click the ‘like’ button will never return to the site of their own accord. ” True!

12 Simple Ways to Build Links Through Events

KoMarketing Associates

While we don’t always love giving away our personal information, make sure to fill out your website URL info. As a speaker, you typically get a number of benefits including free tickets, brand exposure at the show, and a bio/link on the website. Even if you aren’t chosen to speak, you can take your pitch and turn it into a blog post or article. 3. Registration. Sponsor.

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Three Tips for Boosting SEO with Social Media

KEO Marketing

There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO). Long-form posts on LinkedIn will show up in Google’s search engine results pages (SERPs). In addition, platforms such as Facebook, Twitter and YouTube are search engines themselves.

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How to Tame Panda and Penguin with WPO

Webbiquity

those with over-optimized content [written for search engines rather than humans], paid links, too many links from low-quality sources, too many links with the same anchor text, etc.) The effect of these changes is that it may be more difficult for commercial websites to rank highly for specific keyword phrases. WPO Tactics for Panda and Penguin. Guest blogging.

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Google demands your papers with the Hummingbird algorithm update

Biznology

In order to foil misbehavior and to tamp down as much of the wonton manipulation of search, Google has implemented authorship associated with real names, real identities, reputation, track record, share-worthiness, popularity, true organic behavior patters, and patterns of impact and penetration. Then, join AdSense , even if you don’t plan to host ads on your website. The third! And,

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The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? blogger might love a brand and want to do all he can to promote it, but at the end of the day, his top priority is gaining traffic and credibility for his website. wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.”

France’s Google is different than ours

Biznology

Visiting Paris was am important reminder for me as an expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that I had forgotten since living in Berlin, Germany, back in 2010 — half a decade ago. The epicenter for expatriate life was on the Toytown Berlin website and forum. None of these memories are the result of a Google search.

Spending more time on SEO than adding value to Google?

Biznology

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. Websites have been influenced heavily by the minimalist ease-of-use offered by smartphones and tablets.

Fill in your entire social media timeline backlog

Biznology

The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo! Like I say in all of my online reputation and SEO articles, your biggest vulnerability is your vacuum.