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What You Gain (and Lose) With Ungated Content

Contently

Marketers got fat on free traffic from Facebook and Twitter, only to see the organic reach of those platforms collapse as social networks began to monetize their user base. Ultimately, ungating content shifts the motivation from a promise to satisfaction. Email came back in vogue, and with it a hunger for ever-growing lists.

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Content SEO

Online Marketing Institute

muhammadbutt The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.[2] A simple example is taping a round table event comprised of key opinion leaders or customer advocates and turning this into an online Q&A article.

SEO 40
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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com.

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17 Engaging Video Content Types that People Love to Watch

Single Grain

Many marketers believe that it's easier to produce blogs, case studies and even white papers. In this article, we’ll explore these engaging types of video marketing, giving you the insights you need to build brand awareness, captivate customers and influence people to take action. Tutorial/How To. Product Review. Testimonial.

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Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Call to action – An “ask,” such as inviting viewers to share a Facebook page, subscribe to a blog, learn more or download a whitepaper. Content calendar – A document that maps out future content pieces or social media posts on a given channel, such as a blog, Facebook or Twitter. Learn More About Buyer Personas.

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15 B2B case studies show how content marketing drives ROI

Biznology

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+. million.

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9 B2B Content Marketing Practices that Work

Scoop.it

That includes white papers, case studies, ebooks, infographics, etc. Build a robust customer feedback loop regarding customer interviews, focus groups, comments, and satisfaction surveys. In your article, you can ask other industry thought leaders to share their opinions and discuss your products or services.