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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

Where are they getting most of their traffic from? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape.

SWOT 94
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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

There are also a variety of other leading indicators from social media that you can track on Facebook, Twitter, TikTok, Instagram, LinkedIn, and other sites. Reach: Number of new followers, impressions, traffic data; and. Customer Satisfaction. Also, note that small changes often can lead to increases in renewal rates.

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How to measure brand awareness

Sprout Social

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. FallGrooming #Pet ♬ original sound – Tangle Teezer The post did quite well, with around 680K plays and 14K likes, as of writing this article. Noodle and Tilde ?? Or, seasonality in interest.

Branding 107
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Everything You Need to Know About Mobile Commerce

Salesforce Marketing Cloud

In fact, 79% of global Cyber Week traffic came from mobile. •M-commerce Social commerce: This is the process of buying and selling goods and services through social media platforms like Facebook, Instagram, Snapchat, or TikTok. More than half ( 52% ) of all global ecommerce traffic comes from mobile devices.

eCommerce 119
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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

In this article, we’ll explain how you can achieve this and stand out using it while connecting with more customers. Time is money, and constantly researching, sitting through articles and databases is very hectic. BuzzSumo allows you to explore trends and real-time statistics for content related to a specific niche.

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Curious How Digital Marketers Are Investing Their Money in 2023?

Valasys

In this article, we will explore a host of different avenues where digital marketers are eager to invest their money in 2023. Content marketing also plays a crucial role in improving search engine optimization (SEO) rankings, attracting organic traffic, and driving conversions.

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6 Ways to Optimize Omnichannel Engagement With Analytics

Parse.ly

For instance, a company might use descriptive analytics to understand which channels are most successful, predictive analytics to forecast potential trends, and prescriptive analytics to tailor their strategy. How can we improve traffic from [insert channel] to our website? Each has its place within an omnichannel strategy.