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Why the Best Days of Content Marketing Are Still Ahead of Us

Marketing Insider Group

Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. According to an October 2020 Statista report , global web traffic and time per session increased by 1.5 We’ve always known that consumers want instant satisfaction.

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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

Which skills can the team (marketing, sales, customer service, production, etc.) Number of customers who subscribe to a piece of software or use a service like a podcast hosting platform , website builder, or email marketing tool. Reach: Number of new followers, impressions, traffic data; and. Customer Satisfaction.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

Where are they getting most of their traffic from? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. This could be sales targets, customer satisfaction scores, the number of sign-ups or engagement rates.

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Customer Self-Service During an Economic Downturn

Aberdeen

The Desire to Decrease Service Costs. This typically translates to decreased marketing spend and reduction in investment across other areas of the business, including customer service. Why Self-Service? There are many levers service leaders can pull to keep their customers happy while still reducing costs.

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Everything You Need to Know About Mobile Commerce

Salesforce Marketing Cloud

In fact, 79% of global Cyber Week traffic came from mobile. •M-commerce Mobile commerce is the process of buying and selling goods or services using a mobile device, such as a smartphone or tablet. More than half ( 52% ) of all global ecommerce traffic comes from mobile devices. M-commerce retail sales in the U.S.

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How to measure brand awareness

Sprout Social

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. FallGrooming #Pet ♬ original sound – Tangle Teezer The post did quite well, with around 680K plays and 14K likes, as of writing this article. Noodle and Tilde ??

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25 Stats That Make the Case for Infographics in Your Marketing

Hubspot

They describe a product, service, dataset, or action in a visual way so that it's easier to comprehend as the reader. Infographics can increase website traffic by up to 12%. ( Infographics are 30 times more likely to be read in their entirety than blog posts or news articles. Venngage ). Social Media Today ). One Spot ).

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