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Everything You Need to Know About Mobile Commerce

Salesforce Marketing Cloud

In fact, 79% of global Cyber Week traffic came from mobile. •M-commerce Social commerce: This is the process of buying and selling goods and services through social media platforms like Facebook, Instagram, Snapchat, or TikTok. More than half ( 52% ) of all global ecommerce traffic comes from mobile devices.

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Integrating Social Media and Search

Marketing Insider Group

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Insiders

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Augmented Reality For B2B Marketing in 2011?"

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

They allow marketing messaging, content and sales and marketing efforts to be approached with a better understanding of the buyer’s context and perspective. Call to action – An “ask,” such as inviting viewers to share a Facebook page, subscribe to a blog, learn more or download a whitepaper. Learn More About Buyer Personas.

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What Today’s DTC Brands Can Teach Those of Tomorrow

Martech Advisor

We are smack-dab in the middle of a bold new era -- one in which the direct-to-consumer (DTC) brand marketer is reshaping the entire outlook of business and marketing. In this article, Pepperjam CMO Maura Smith takes a look at 5 key strategies many DTC brands have in common. To be effective, marketing must be multifaceted.

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If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity

Content Standard

My personal quest was to go from content marketing Novice to content marketing Expert. The Increasing Complexity of Marketing and Content Marketing Strategy. Whether we are selling products or services, today’s marketing mixes grow more “ inventive, more expansive, and more involved.”