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Native Advertising: A Beginner’s Guide

FMG Suite

Some of the most common include: Promoted articles on a news site, such as Investopedia or Investment News. An example of this is when brands create social media campaigns around an article written by a third party that features their company. Sponsored social media posts, which disguise themselves as a regular share or post.

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For the Love of Libraries: How Libraries Use Content to Tell New Stories

Content Marketing Institute

After adding the platform into the mix, the team saw Pinterest drive 15 to 25% of web traffic, mostly from posts about new books and movies. HANDPICKED RELATED CONTENT: How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction. Sign up to receive your free subscription to our bimonthly, print magazine.

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How to Manage Your Company’s Corporate Reputation in the Digital Age

EveryoneSocial

Don’t forget employee satisfaction – Your employees are the driving force behind the success of your business. Social platforms like LinkedIn, Twitter, and Facebook are places your company can do a lot with. Before I end this article, I wanted to share some interesting data and statistics related to the topic.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

“How do you leverage otherwise anonymous traffic?&# The software can ignore traffic from nonbusiness users by filtering out data from home Internet service providers like Comcast. It can also filter out traffic that originates from outside a given geographical area of interest. 6) ERP (17) Internet Cust.

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15 B2B case studies show how content marketing drives ROI

Biznology

The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500%, and new qualified sales opportunities by $3.4 Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+.

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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards.

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How to Curate Content Like A Pro: 8 Lessons [Examples]

Content Marketing Institute

At the start of Gin and Topics, Gini used her personal Facebook and Twitter accounts to ask her community to send her videos they thought were funny. Use @helpareporter or @slackhq to seek sources for articles & build your community, says @gindietrich. Gini points out that these curation columns broaden the blog’s reach.

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