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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

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UTM tagging: Getting started in Google Analytics 4

Martech

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. Links to all the articles are at the end of the post. Dig deeper: GA4: What marketers need to know for a successful transition. via Google. This is part 7.

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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Both Google and Bing search engine result pages (SERPs) are becoming more visual. Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. For a few years now, Google has shown image thumbnails in mobile search results.

SEO 159
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How To Increase Blog Traffic: 25 Proven Strategies for Guaranteed Uplift

Optinmonster

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

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How Important are Keywords in 2015?

Convince & Convert

Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site. If you stuffed your site, its meta data, and HTML tags with enough keywords, it was enough to win the battle against Google. Image via Moz.

Keywords 167
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Topics vs. Keywords: What’s More Important for SEO?

ClearVoice

Often, marketers will focus on two different things when generating ideas: topics and keywords. What’s the difference between topics and keywords? Keywords, by contrast, are the search terms you enter into a search engine like Google. Are topics or keywords more important for SEO?

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15 Content Marketing Metrics To Measure Content Marketing ROI

Optinmonster

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.