In-Person Events Are Starting Back Up. Now’s Our Chance to Make Them Better, as seen on NASDAQ
6sense
AUGUST 28, 2021
And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” Connection can’t be predicated on booth traffic, Lechner-Becker emphasizes. Read the original article here. Right to Genuine Connection.
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