Remove exchange
article thumbnail

4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

My last article, " 5 Steps for Crafting an Effective B2B SEO Blogging Strategy ," focused on developing an organizational plan for a corporate blogging strategy. This article focuses on the writing component. Are you a Search Engine Watch Member? | Blog Post Examples Galen De Youngs list of top B2B blogs is a great example.

article thumbnail

2013 B2B Content Marketing Awards

The Effective Marketer

The website features articles by freelance journalists and Xerox’s healthcare expert, as well as aggregated healthcare news from the Web. Winner: Cisco Systems, with Connected Life Exchange blog. ( [link] ). Winner: New York Stock Exchange, for NYSEBigStage.com. Winner: New York Stock Exchange, for NYSEBigStage.com.

BtoB 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2013 B2B Content Marketing Awards

The Effective Marketer

The website features articles by freelance journalists and Xerox’s healthcare expert, as well as aggregated healthcare news from the Web. Winner: Cisco Systems, with Connected Life Exchange blog. ( [link] ). Winner: New York Stock Exchange, for NYSEBigStage.com. Winner: New York Stock Exchange, for NYSEBigStage.com.

BtoB 100
article thumbnail

Marketer of The Month Podcast- EPISODE 085: Building and Measuring Success in SaaS With a Buyer Centric Model

Outgrow

So gating content comes back to this idea of like a mutual exchange of value, that’s what we’re doing, I’m going to give you something that you don’t have to pay money for. Now, what’s happened, what we’ve seen is that the exchange of value is often not equal.

article thumbnail

B2B Marketing ROI

Online Marketing Institute

The article Give Them the B2B Content They Want tells you how to give your online visitors just that. According to the article, when buyers are searching for information on your site they ask 3 questions: Am I in the right place? Within the B2B industry, your website can mean everything to your potential customers.

article thumbnail

Digital Marketing Terms – 60+ Terms Explained and Simplified

Magisto

While this article does not cover all the terms, these are the main ones. Blog – A website full of articles, commentaries, content, with a reliable content calendar. Content marketing can come in many ways – articles, videos, newsletters, e-books, webinars, podcasts, and more. Most online companies are SMBs.

article thumbnail

2022 BEST SOFTWARE LIST

TrustRadius Marketing

1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. It also meets ISO 32000 standards for electronic document exchange, including special-purpose standards such as PDF/A for archiving, PDF/E for engineering, and PDF/X for printing. SMB call center features.