SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. How to Use Hashtags on Twitter. But, Chris persevered.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

SmartBug Media

MAY 20, 2020

Luckily, there are many ways to promote your webinars before, during, and after the events. Trade shows and other events. Post multiple times on Twitter and consider giving your audience a hashtag to use during and after the event. After the event is over, upload the slides to SlideShare. Press releases.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Contently

NOVEMBER 14, 2019

They’re on Twitter because everyone says they’re supposed to be there. That’s what makes the R/GA Twitter account worth following on a daily basis. Over the last decade, it’s slowly hit the sweet spot of brands on Twitter: able to poke fun at an industry (and itself) without being too snide, silly, or stupid.

Twitter 118

Twitter Advertising Agencies Paid Search Agency Best Practices 118

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways. Teaser Campaigns.

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Planning Content Marketing Generation Content 100

Adobe Experience Cloud Blog

OCTOBER 5, 2017

The event did not produce the return on investment (ROI) you had anticipated. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Invite People!

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Marketing Insider Group

JULY 3, 2023

You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Twitter Twitter offers a Trends section on its app and website. You can also create a list of newsletters, news feeds, and Twitter feeds with pro features. Trend Hunter Trend Hunter is a massive resource for trend data.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

InsightSquared

OCTOBER 24, 2017

We are in the final two weeks of preparing for Dreamforce 2017 — building our session agendas, RSVPing to countless events and creating a list of hashtags to follow to ensure we stay informed throughout the week.

Twitter 159

Twitter SMB Curation Advertising Agencies 159

Marketing Insider Group

MAY 21, 2014

I have been to a lot of events. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. It’s a bit of an oxymoron to suggest that events should be always-on, continuous mechanisms that live on well beyond their physical space and the duration of the show.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Sprout Social

FEBRUARY 21, 2019

In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter. Using Twitter listening tools. Taking action from Twitter listening. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 79

Twitter Eye-Tracking Keywords Work Management 79

B2B Marketing Traction

NOVEMBER 24, 2014

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. Hashtags are also used to search for discussions on certain events and topics. Twitter Icon.

Twitter 100

Twitter Web 2.0 B2B Conference 100

Aberdeen

OCTOBER 19, 2022

This article was contributed by Omer Minkara, Vice President & Principal Analyst, Contact Center & Customer Experience Management. LinkedIn , Twitter. This post summarizes my takeaways from the event. Also at the event Paul Jarman, CEO of CXOne at NICE took stage and expanded on the company’s CXi framework.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Contacts 52

Martech

JANUARY 4, 2024

followers) X/Twitter: MarshaCollier (229.7K LinkedIn: JasonGoldberg ( 22K followers) X/Twitter: RetailGeek (31K followers) Kaleigh Moore Kaleigh is a freelance writer whose articles on ecommerce, direct-to-consumer and retail have appeared in several outlets, including Vogue Business, Forbes and Adweek.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Attendify

DECEMBER 17, 2019

The Meetings and Event industry pumps more than $1 trillion into the global economy via business events, and it brought more than 1.4 In case you’ve missed a few, we’ve rounded up our top 10 articles articles below. Humanizing Event Tech is Key to the Industry’s Future. Look for Transparency.

Marketing Management 57

Marketing Management Vendors Pricing Price 57

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Image credit: CPS, Inc.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

PathFactory

FEBRUARY 21, 2019

Whether you’ll be there or not, you can catch every quotable moment, golden nugget of wisdom, and beer-toting donkey (true story) by keeping your eyes on Twitter for the in-the-moment updates! You can follow the hashtag ( #B2BMX ), or more specifically, these 7 Twitter handles for top tier coverage. Tim Washer. Follow : @PamDidner.

Twitter 40

Twitter Account Based Marketing ABM B2B Thought Leadership 40

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Search Engine Journal

DECEMBER 7, 2021

The opinions expressed in this article are the sponsor’s own. Finalists joined the event from across the U.S. Brought to the U.S. by Don’t Panic, who also deliver the US Search Awards, the US Agency Awards was hosted by Sam Walker and was streamed live at 7 p.m. to see who would take the prestigious titles.

Ad Agencies 120

Ad Agencies Opinions Twitter 120

Stevens & Tate

FEBRUARY 16, 2024

Twitter : Known for its preference for brief, impactful content paired with timely and relevant hashtags, Twitter is ideal for real-time engagement and news sharing. LinkedIn : As a professional network, LinkedIn values insightful, industry-related content that fosters professional growth and networking opportunities. Click here.

Social Media 98

Social Media SEO Optimization Media 98

Biznology

MARCH 26, 2015

Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014. Videos have a greater tendency to go viral when compared to articles or images because they are more of an experience for the viewer.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

Conductor

OCTOBER 11, 2022

Event Schedule: If a specific event has multiple times and dates, the event schedule can provide insight into available options. Events: If you’re looking for a concert near you, for instance, you might see the events SERP populate different shows, along with dates, venues, and even ticket prices.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Martech

AUGUST 29, 2023

followers) X/Twitter: @simoahava ( 24.7K followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K He’s also a leading contributor around GA4 properties on Measure Slack and Twitter, but “mostly you will find him at an ice rink somewhere playing hockey.” LinkedIn: Simo Ahava (24.8K

Marketing Analytics Tools 93

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 93

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion. Twitter Contests.

Twitter 57

Twitter Promotion Tips Television marketing 57

Parse.ly

OCTOBER 18, 2023

When on Facebook, you’ll see readers especially engaged with articles on entertainment, lifestyle, local events, and politics. Articles on business, world economics, and sports also attract readers, but mostly through Google and other long-tail referrers. network during 2016, categorized by topic. Presidential Politics.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Optinmonster

DECEMBER 21, 2023

In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. You can also create viral articles or epic guides.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Sharpspring

OCTOBER 11, 2021

Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. No need to search Google or Twitter every day to learn who is talking about you online. It supports Twitter, Facebook, Instagram, Reddit, and a variety of web sources like blogs and forums.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Attendify

SEPTEMBER 28, 2019

But if your speaker selection is off, your event has a big problem. That’s because while destination choice and networking opportunities are two top factors impacting event attendance (no data yet on coffee toppings), educational content is the number one driver that brings people to events. What we mean by “event data”.

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

Sprout Social

JULY 19, 2022

In this article, we break down everything you need to know to hashtag with confidence. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I Only hashtags allow similarly-interested folks to find each other—whether they’re on Twitter, Instagram, Pinterest, TikTok, Reddit or elsewhere.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Sprout Social

JULY 21, 2022

Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Examples : Clubhouse, Twitter Spaces and Facebook Live Audio Rooms. Host live events and Q&A events with customers or experts in your industry. Build anticipation for upcoming products or events with live teasers. Social messaging apps.

Social Media 145

Social Media Social Marketing Media Curation 145

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125

Twitter Paid Content Paid Search Agency PR 125