KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Ledger Bennett

JUNE 25, 2018

If you don’t know what it is by now, firstly delete that MySpace account, and secondly, check out this awesome blog article. On Twitter, AT&T retweeted positive press about their customer and sent tweets containing questions that were linked to the blog articles they had written. Ahhh social selling. The result? inContact.

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. Write articles, share knowledge and make connections. Cambridege, MA – [link]. Cambridge, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

SEPTEMBER 1, 2015

But that doesn’t mean marketers can just sit back, twiddle their thumbs, and let the software do all their work for them. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. So without further ado: Eloqua. Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. The Manta figures show 21,000 companies in the tech categories – computer hardware and software, ecommerce and IT outsourcing, electronics, and information technology. A ClickZ article quoted 25% use by 38 B2B companies within the Fortune 500.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Content Marketing Institute

MARCH 22, 2018

Marketing automation tools Eloqua and Adobe are used by iQ to automate all the parts and processes of an ongoing content marketing program – from defining key audience segments and third-party overlays to personalizing emails based on content consumption patterns and engagement behaviors. Click To Tweet.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Content Marketing Institute

OCTOBER 22, 2017

However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report. times more traffic than businesses publishing zero to four articles. more traffic than publishing 0 to 4 articles via @HubSpot.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

chiefmartech

APRIL 4, 2017

This article is a guest post by Steve Nakata of The Pedowitz Group. via Marketo sync filter or Eloqua program) to meet their requirements. There are plenty of articles and discussions on the Internet on these, so if you want more details, just google for them. For some clients, the native integration was customized (e.g.,

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Vidyard

SEPTEMBER 2, 2015

But that doesn’t mean marketers can just sit back, twiddle their thumbs, and let the software do all their work for them. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. Read the post.) Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

ViewPoint

JULY 11, 2011

The two groups of characteristics speak to a question posed in Lauren’s article, “Why do you need that much money to build a software company?” Customer needs can shift quickly. Frequent and rapid new competitor product introductions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share it on StumbleUpon.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. Following this, the AI software will select highly targeted articles on the topic which will be published on the days and times when the prospect is the most active on LinkedIn. Marketing Automation.

Top of Funnel 98

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 98

Engagio

JULY 31, 2017

These actions include reading articles on industry publications (i.e. BrightTalk.com), reading software reviews on a site like G2Crowd and discussing key topics with peers on social media or following influencers in your space on social media. When someone engages with your corporate social media accounts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Marketing Insider Group

JANUARY 13, 2011

This article will tell the story of what I did while working as the head of marketing for a small business. . The interesting thing about the sub-headline of this article is that “talk to a customer&# could be the answer for any marketing dilemma: We need to re-design our website. Trust me, I have been there.

Webcast 100

Webcast Work Management Marketing Management Content 100

Litmus

JUNE 4, 2021

Getting to know any new software application can be an arduous task. We’ll see how this works in the next article in the Litmus Builder Essentials series. Even the most well-thought out and beautifully designed interface can be overwhelming to beginners, making the process of getting started a bit of a challenge.

Enterprise Management 105

Enterprise Management Template Work Management Marketing Management 105

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. First of all, it’s hard to buy –-marketers are for the first time having to buy enterprise-strength software with no guidance or historical training as marketing professionals. Do we need email marketing or something more?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Heinz Marketing

MARCH 15, 2018

How I Work” type articles are some of my favorite features (as seen in Inc Magazine and Lifehacker ). What apps/software/tools can¹t you live without? By Matt Heinz, President of Heinz Marketing. Every week we highlight sales, marketing or business leaders in our very own series.

Work Management 75

Work Management Full Circle Insights Planning Marketing Management 75

markempa

APRIL 18, 2007

As a result there’s been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a greater emphasis on measurability. With that said, I think it is important to remember that buying lead management software and dashboards tools is akin to buying a high performance stock car.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., Juan Eloqua This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. 19, 2010. (12)

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Convince & Convert

OCTOBER 2, 2013

Jay: Do you believe some sort of content marketing software is becoming required to do this well? For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. Here is the article about how that happened. Why should they be interested in you? For content management , look at something like Compendium.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Allocadia

APRIL 16, 2019

This article from Allocadia’s VP of Marketing, Sam Melnick, originally appeared on Customer Think. high-tech hardware and software company with over 600 marketers worldwide. Budgeting and planning are among the most frustrating exercises marketing teams go through each year. National Instruments (NI) is a $1.5B

Planning 40

Planning Allocation Lock-In Work Management 40

Directive Agency

FEBRUARY 22, 2019

In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Let’s use an example of a B2B SaaS solution: CRM Software. One of your target keywords might be: “crm software”. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Golden Spiral

NOVEMBER 8, 2018

Dive deeper into design, color, and aesthetic through these articles on our website. Whether you’re using HubSpot , Pardot/Salesforce , Eloqua , Marketo , SharpSpring , Mailchimp or any of a dozen other tools, make sure every page plugs in well and doesn’t conflict with others. What are you trying to do? 05 Integration.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. I work for Eloqua which is a leader in marketing automation software and I'm on the front lines of e-marketing on a daily basis. I have a good idea as to what I'm blogging about.

Traffic 100

Traffic RSS Blogger Eloqua 100

Ambal's Amusings

DECEMBER 17, 2009

But that issue was resolved just a few years later when the first marketing automation software suites came to market. My “a-ha” moment came earlier this year in conversations with some very smart people in the marketing automation market, including Kim Albee of Genoo and Steve Woods of Eloqua. Related Articles.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. But when evaluating marketing software, features are the last thing you want to be drooling over.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. I don’t recall if that particular article included it, but I would love to know whether they are also more likely to tell good things.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Sales Engine

DECEMBER 6, 2016

In our experience, here are the top 5 mistakes B2B companies make when trying to build their demand generation engine: #1 Starting with marketing automation Without question, marketing automation tools such as Hubspot, Marketo, Pardot, Eloqua, etc., In other words, when someone downloads an article, is that a prospect? We don’t know.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

ClearVoice

MARCH 11, 2019

Does this focus on analyzing the sophistication of your buyer’s martech stack mean this article is only intended for B2B sellers who target marketing departments? In other ClearVoice articles, we’ve taken a look at selling into marketing departments and businesses in general. WordPress), send emails (e.g.,

Enterprise Management 83

Enterprise Management Work Management Marketing Management Marketing Automation Services 83

Single Grain

MAY 31, 2023

This article will provide an in-depth understanding of the current AI marketing landscape, and the best example use cases of AI in advertising. It can be useful for gathering publicly available information, such as customer reviews, product details, or news articles. Let’s begin! Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. This is just the most recent articles.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Digital B2B Marketing

NOVEMBER 7, 2013

Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Here are two back-to-back Tweets that were favorited, the images had to be clipped just to keep the article family friendly. Reachforce. 117 favorites per day. inferfocus.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

ClearVoice

JULY 20, 2020

Before determining which martech tools you’ll discuss in your pitch to earn more business, be sure to include software that the firm is already using, or present the idea of using new software that fits their logical business progression. Don’t recommend they start using Oracle’s Marketing Cloud (Eloqua).

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114