Smashmouth Marketing

OCTOBER 20, 2010

Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client. Written by Craig Rosenberg - The Funnelholic.

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Smashmouth Marketing

MARCH 19, 2009

I'm deviating from my normal article style and getting down to some math. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

MARCH 3, 2009

I'm deviating from my normal article style and getting down to some math. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100