Lead Liaison

OCTOBER 5, 2020

In the article below, we will attempt to answer the big question everyone is asking: What does it take to be successful at the virtual trade shows you’re attending? . The main takeaway from this article is that, “a virtual trade show is still a trade show.” 3: Invest in your virtual booth.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

ClearVoice

APRIL 14, 2023

In this article, we’ll explore the metrics that matter most for content marketing in 2023. Some examples include Marketo, Eloqua, and Pardot. Today’s competitive landscape makes it critical to understand which metrics matter. Marketing automation software. This can automate and optimize marketing campaigns.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Cintell

FEBRUARY 3, 2016

This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. Overall, we saw fantastic traction in the industry (browse the nearly 100 articles written by and about Cintell in 2015). Insights about your persona audience drawn from their activity on Twitter. and lots more.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

LeadSloth

APRIL 29, 2009

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. The corporate blog is a little more corporate, but some good articles. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Madison Logic

SEPTEMBER 29, 2020

This article was originally shared by Newswire. Both complement the current platform integrations with Salesforce, Marketo, and Oracle Eloqua. B2B magazine recognizes O’Regan for building a data-driven global measurement platform to lead the ABM shift.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

InsightSquared

APRIL 12, 2018

The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On. To better understand what marketing automation users feel their platforms are missing, in partnership with Heinz Marketing , we conducted a survey over 11 days in October 2017. Read the full report here. .

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

ViewPoint

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Marketing Management 120

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 120

B2B Memes

DECEMBER 15, 2011

These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism. Reporters (or journalists) know how to do this, and that’s why Eloqua came to me.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Marketing Traction

JULY 9, 2014

B2BMarketing.net’s PDF report features British Gas’ use of video and web content in their marketing, Networks First low-budget dinosaur videos ( watch an example here ), Scotsman Ice Systems increasing B2B sales by creating consumer buzz with their B2C social media (watch their YouTube video on Nugget ice here ), consulting firm Bluewolf (..)

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

Heinz Marketing

OCTOBER 4, 2021

And there’s an article, everybody feel free to research that, called SAS Value of Death. And it literally is articles, there are many articles out on that, where you can see that after 10 million, Matt, companies actually die. You went to the Eloqua, this is pre-acquisition.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

Litmus

MAY 13, 2021

We also sync with Oracle Eloqua, Marketo, HubSpot, Acoustic Campaign, Mailchimp, and Campaign Monitor. This article walks you through how to connect HubSpot to Litmus in five simple steps. Yes, Litmus does sync with Salesforce Marketing Cloud. You can learn more about our ESP integrations and what they offer in this blog post.

Webinar Metrics 59

Webinar Metrics Eloqua Template Hubspot 59

ANNUITAS

NOVEMBER 17, 2015

If data fields aren’t consistent across the organization, there is a chance that vital customer or prospect data will be lost or disregarded, and may cause an opportunity to be missed according to a recent article in MarketingLand. Author: Kathleen Hoehn @ KathleenHoehn Marketing Automation Consultant, Eloqua practice, ANNUITAS.

Cross-Selling 100

Cross-Selling Eloqua Marketing Automation Services Eye-Tracking 100

Ledger Bennett

JUNE 25, 2018

If you don’t know what it is by now, firstly delete that MySpace account, and secondly, check out this awesome blog article. On Twitter, AT&T retweeted positive press about their customer and sent tweets containing questions that were linked to the blog articles they had written. Ahhh social selling. The result? The outcome?

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Do you know what blog posts or articles you read last week? I read a lot of blogs and articles. Some of the articles I don’t finish. First, what is intent data? The lack of immediacy.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Marketing Insider Group

JANUARY 24, 2013

Write articles, share knowledge and make connections. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Reston, VA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Content Marketing Institute

MARCH 22, 2018

Marketing automation tools Eloqua and Adobe are used by iQ to automate all the parts and processes of an ongoing content marketing program – from defining key audience segments and third-party overlays to personalizing emails based on content consumption patterns and engagement behaviors. Click To Tweet.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. Last year, the top four industry vendors (Eloqua, Marketo, HubSpot, and Infusionsoft) added 49% more employees, compared with just 21% for the rest of the industry. A ClickZ article quoted 25% use by 38 B2B companies within the Fortune 500.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

KoMarketing Associates

JANUARY 25, 2013

More information on this topic can be found in this article from Search Engine Watch. The full research report: B2B Demand Generation Benchmark Report: 2013 Marketing Priorities , includes additional data points, survey background, and a video discussion with Eloqua’s Marketing Programs Director, Elle Woulfe.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Vidyard

MAY 10, 2018

As an expert on marketing automation and a self-described “salesperson trapped in a marketer’s body” (she spent a decade building the marketing automation space as a sales leader at Eloqua) she’s uniquely qualified to comment on how to make the best use of the seemingly boundless sales tools at your disposal.

Marketing Automation Services 73

Marketing Automation Services Eloqua Budget Programs Training 73

Customer Experience Matrix

JULY 24, 2008

I received the “Vertica Fast Lane” e-newsletter yesterday, which I am amused to note from its URL is generated by Eloqua. This is only amusing because I’m researching Eloqua for unrelated reasons these days. Still, if I can offer some advice to the Vertica Marketing Department, it’s best to hide that sort of thing.)

Comparison 120

Comparison Eloqua Newsletter Efficiency 120

chiefmartech

APRIL 4, 2017

This article is a guest post by Steve Nakata of The Pedowitz Group. via Marketo sync filter or Eloqua program) to meet their requirements. There are plenty of articles and discussions on the Internet on these, so if you want more details, just google for them. For some clients, the native integration was customized (e.g.,

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Smashmouth Marketing

OCTOBER 20, 2010

Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client. Written by Craig Rosenberg - The Funnelholic.

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share it on StumbleUpon.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. ” Best Practices In B2B PR by Fast Company. .”

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

ViewPoint

APRIL 17, 2012

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Marketing’s plate is full. Kate Maddox. Digital Edge.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Content Marketing Institute

OCTOBER 22, 2017

However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. times more traffic than businesses publishing zero to four articles. more traffic than publishing 0 to 4 articles via @HubSpot. Pit content marketing against paid search, and content marketing gets three times the leads per dollar spent.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Chris Koch

DECEMBER 2, 2011

Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. Related articles.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. Related articles.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Directive Agency

FEBRUARY 4, 2022

Those four are Hubspot, Marketo, Pardot and Eloqua. Hopefully this article will help you at least somewhat and help you get into this exciting and valuable career and role. There are tons of them in the marketplace, but there are four that have really separated themselves from the pack in terms of their distribution.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

SWZD

SEPTEMBER 16, 2019

He said looking forward 10 years, marketing automation (by automation he means more than the Oracle Eloqua or Hubspot solutions of today) could potentially replace marketers as we know them. Alex said, as several of our other guests have also noted, that the end goal is “revenue, revenue, revenue” (link to Peter@Actifio article?)

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

Industrial Marketing Today

APRIL 2, 2012

In a webcast sponsored by the Content Marketing Institute and Eloqua, Joe Chernov ( @jchernov ), VP of Content Marketing at Eloqua talked about this aspect of content marketing. There are several articles that have been written about the “Do’s and Don’ts” of infographics. Infographics.

Top of Funnel 60

Top of Funnel Ideal Customer Profiles Content Marketing Planning 60

ClearVoice

JUNE 17, 2019

The lines are blurring between traditional ad spots and other traditional marketing materials (white papers, direct mailers, etc); and all the formats we only define as content marketing (“native content” articles, branded docu-shorts, brand blogs). Click To Tweet. The marketing industry needs (good) content marketing writers.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Marketing Insider Group

JANUARY 13, 2011

This article will tell the story of what I did while working as the head of marketing for a small business. . The interesting thing about the sub-headline of this article is that “talk to a customer&# could be the answer for any marketing dilemma: We need to re-design our website. Trust me, I have been there.

Webcast 100

Webcast Work Management Marketing Management Content 100

SnapApp

OCTOBER 24, 2018

Side note: this article focuses on Marketo, but we have deep integrations across the MAP landscape ). As well as our integrations with Pardot , HubSpot , and Eloqua. Content loading… Capture more leads. Using interactive content on your landing pages can help increase brand awareness and capture more leads.

Landing Pages 54

Landing Pages Sales Qualified Leads Advertising Channels Lead Qualification 54

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. Following this, the AI software will select highly targeted articles on the topic which will be published on the days and times when the prospect is the most active on LinkedIn. Marketing Automation.

Top of Funnel 98

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 98

Vidyard

SEPTEMBER 1, 2015

So without further ado: Eloqua. The blog gets into some useful nitty gritty, including click-tempting articles on how to prevent your marketing emails from being reported as spam. But there aren’t that many hours in a day, so how do you pick which blogs to follow? Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101