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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

I agree with the premise of Forrester’s article that we have to start heading toward Enterprise-wide customer data but its not a simple black and white path. And furthermore the path is unique to each company. To create data that can truly put you on the path to Strategic Intelligence has to become one of your New Year’s resolutions for 2010.

iCrossing 100
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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Digg is the most technical; 12% of its outbound traffic goes to technology sites, vs. 10% from Twitter and 7% from Facebook.