Sprout Social

MAY 18, 2023

In this article, we offer 10 actionable tips for copywriting on social media with advice from our social team peppered in to help you level-up your skills and engage your audience in meaningful ways. They also empower you to dig into trending conversations, and gain consumer insights that will help you differentiate your brand.

Copywriting 125

Copywriting Social Media Practices Marketing AI 125

Oktopost

FEBRUARY 24, 2022

In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). How to Do Social Selling on Facebook. For example, even though LinkedIn generates 84% fewer shares than Facebook, it still produces 47 times as many link clicks.

Peer-to-peer 171

Peer-to-peer Brand Identity Branding B2B Thought Leadership 171

Martech

AUGUST 23, 2021

Online personalization as a concept has been with us for more than two decades, but marketing tech leaders today still struggle to implement it, even those at big companies with ample resources. Facebook launches its “Widely Viewed Content Report”. of all content views on Facebook. Read more here. Trevor Sumner , CEO of Perch.

Work Management 117

Work Management Content Marketing Management Lock-In 117

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Why Facebook over Twitter and LinkedIn, you may ask? You won’t believe number three…OK, there is no number three.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

ClearVoice

SEPTEMBER 15, 2023

In this article, we will run down the essential skills you’ll need in a marketing copywriter and give you some pointers on how to find the wordsmith of your dreams. The copy should resonate with your target audience and show them the benefits of using your products or services while differentiating you from your competitors.

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

Webbiquity

DECEMBER 18, 2018

The business world is littered with examples of companies that have struggled to enter a new market. We’ll use blogging as an example. Uber is a great example of a company that started in a red ocean— where they called themselves a cheap luxury taxi service — and pivoted into a blue ocean. This isn’t an exceptional story.

Training 212

Training Planning Work Management Marketing Management 212

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. For example, Sprout analyzes social data using named entity recognition (NER) to identify and analyze competing brands and their content to provide you with actionable insights to improve your brand performance.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Content Marketing Institute

SEPTEMBER 6, 2018

To differentiate the brand in an increasingly competitive industry, California Closets focused on elevating its brand perception to a company that elegantly designs better lives. HANDPICKED RELATED CONTENT: Print’s Very Much Alive: Magazine Examples From 9 Brands. Healthcare IT News Australia. Beyond Silence.

Advertising Agencies 79

Advertising Agencies Examples Paid Search Agency Lead Ranking 79

Inbox Insight

NOVEMBER 1, 2021

Our previous article Tech Buyer Insights 2021/22: What are the top challenges driving demand? This article aims to provide clarity on how these insights can be of significant value to B2B marketers in tech as they plan for 2022. This article covers: First party insights into the most prominent challenges facing today’s tech buyers.

Work Management 98

Work Management Marketing Management Template Marketing Automation Services 98

Mailmunch

APRIL 20, 2021

I was reading an article that claimed email marketing is dead. Surprised, I read it, and the gist of the article is that social media marketing has taken over email marketing. An example of this, a user of Mailmunch might sign up for their newsletter to keep an eye out for promotional offers as soon as they arrive. .

Social Media 86

Social Media Email Marketing Social Marketing Media 86

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Why Facebook over Twitter and LinkedIn, you may ask? You won’t believe number three…OK, there is no number three.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

Metadata

FEBRUARY 6, 2023

You have radio, print, YouTube, LinkedIn, Facebook, the small screens at the gas station. This article looks at five actionable tips you can use to build high-performing creative, optimize for in-channel consumption, and create ads that don’t look like, well, ads. Now let’s take a look at an example from BigCommerce.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). In this article, we’ll break down what AI customer experience is all about and the technologies that power it.

Marketing AI 103

Marketing AI Ideal Customer Profiles Allocation Analysis 103

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. In this article, we’ll share the need-to-know stats and insights about each platform to help marketers determine the top social media platforms to prioritize for their strategy.

Social Media 117

Social Media Stats Ideal Customer Profiles Media 117

Optinmonster

MAY 11, 2020

By the end of this article, you won’t ever have to second guess your traffic sources again. At the end of this article, we’ll dive further into campaign personalization for referral sources. The point is that traffic attribution helps you make a more accurate budget of your time, money, and resources. Let’s get started.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

BenchmarkONE

FEBRUARY 3, 2022

In this article, we’ll show you how to distribute your content so that it gets in front of as many people as possible. Ross Simmonds, founder at Foundation Marketing , believes “Content distribution differentiates a piece of content that thrives and one that falls flat.”. Why Distributing Your Content is Essential for Success.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Martech

MARCH 15, 2022

For example, you could use YouTube ads to test their effectiveness and use the results to help you decide which ads to air on TV. For example, SSPs often connect to multiple ad exchanges, ad networks, and DSPs. Google and Facebook retain their positions as the dominant forces in the adtech sector. times better ad recall.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 113

B2B Digital Marketer

FEBRUARY 1, 2024

” “We have to really look at that whole trust factor component and is just creating more articles about your thought leadership and your product or service really going to increase the trust factor?” Transcribe these conversations to capture authentic narratives and real-life examples of success.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Sprout Social

NOVEMBER 10, 2022

In this article, we’ll explain how to write an effective social media bio by sharing best practices and examples from each of the most popular networks to help you really nail it. Social media bio examples to inspire you. Ben and Jerry’s Facebook profile is a good example of this template. What makes you stand out?

Social Media 92

Social Media Brand Identity Branding Media 92

Hubspot

APRIL 23, 2020

With the combination of 1) a target audience, 2) an understanding of high-performing content types, 3) timing, and 4) our additional user research, we wanted to create a remarkable go-to resource for marketing managers building their strategies for the year. Differentiating this campaign didn’t stop at the expert insights.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Hubspot

AUGUST 7, 2018

But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites. In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience? The answer is internet marketing. What is Internet/Online Marketing?

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. Use bullet points to explain WHY you’re including each article or share a few lines about your current thoughts on the subject matter. For example, are they curious about how to generate more leads and increase traffic?

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Salesforce Marketing Cloud

FEBRUARY 2, 2023

Think GPS systems that suggest the fastest route to a destination, voice-activated virtual assistants such as Apple’s Siri, personalized Netflix recommendations, and Facebook’s ability to recognize your face and tag you in a friend’s photo. Virtual reality (VR) and augmented reality (AR) What’s the difference?

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

Buffer

JULY 28, 2022

Joy shared a ton of tips for maximizing the effectiveness of your posts which we’ve included in this article. Covid-19 posts may not be around for much longer and are limited in functionality (for example, they can only be displayed as text). So we interviewed Joy Hawkins, a GBP expert, on how to make your posts perform better.

Ideal Customer Profiles 89

Ideal Customer Profiles Profiling Google Business 89

KoMarketing Associates

DECEMBER 11, 2018

According to a Forbes article on the ramifications of Generation Z entering the workplace, this group of people not only expect to be catered to (they want jobs they love and perks they actually use), they also multi-task more than their predecessors. Amazon’s shopping app is a good example of this.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

KoMarketing Associates

DECEMBER 19, 2013

March Madness is one of the most exciting times on the sports calendar and this post is a great example of how to compare content marketing to real-world events. You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. Ryan Young (Content Marketing Strategist).

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Optinmonster

MAY 18, 2022

In the example below, you can see that the campaign is showing a specific location. We’ll discuss some general strategies and then look at specific examples for online and local businesses. You may offer free or discounted shipping to specific locations but not others, as in the example below. Geotargeting Strategies.

eCommerce 81

eCommerce Terms and Conditions Paid Search Agency User-Generated Content 81

ClearVoice

JUNE 11, 2020

For example, think of a real estate agent. The following assets are commonly requested by our service-offering clients here at ClearVoice: Article. Let’s take a closer look at two examples of marketing that makes specific services irresistibly necessary. Differentiate your service from others. Customer story.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

KoMarketing Associates

JULY 11, 2013

I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Only B2B

JANUARY 29, 2018

Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Check out his articles here.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Goodish Agency

JANUARY 29, 2021

and yes there is a difference, let me explain with a weird example. The Who I’ve already written an article on market research which covers this, so I won’t go in-depth here. You need only use a bit of creativity to find it, like using online job finding tools, subreddits & Facebook groups if your product replaces a certain job.

Positioning 98

Positioning Brand Identity Branding Enterprise Management 98

Sprout Social

OCTOBER 10, 2019

For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. It’s not necessarily just about broadcasting your content like Instagram or Pinterest, for example. You have to add value to the conversation and differentiate yourself. Take Adobe for example.

Twitter 108

Twitter Marketing Strategy Marketing & Strategy Tips 108

KoMarketing Associates

JULY 1, 2014

What Is Google’s Thinking About Links From Article Marketing, Widgets, etc? Should I Build Links Using Article Directories? Examples include conversational search and more specific brand / name-based queries. Interesting question on differentiation between the use of paid links and paid advertisements that incorporate links.

Link Building 120

Link Building Paid Content Google Advertorials 120

The Lead Agency

OCTOBER 10, 2017

The most significant thing that differentiates B2B marketing from its B2C counterpart, is the length of the Buyer Journey. B2C decisions are typically simpler and can even be made instantaneously, for example grabbing a chocolate bar at checkout. Identifying this audience will help reduce effort and waste of marketing resources.

Paid Content 59

Paid Content Work Management Marketing Management B2B Marketing 59

Marketing Insider Group

MAY 11, 2020

Buyers crave content in the decision-making process: 80 percent of business owners and executives prefer to learn about brands through articles rather than ads. There are plenty of excellent content marketing examples from brands big and small across all industries. You don’t own Facebook, YouTube, or LinkedIn. Think about it.

Paid Content 172

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 172

Marketing Insider Group

JANUARY 28, 2015

Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. It’s the only way to do effective marketing on a small budget with few resources. For example, I suggest content marketing guidelines restrict promotion (of your brand and your competitors). Twitter, Facebook, Linkedin, etc.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hubspot

NOVEMBER 12, 2019

Content shared on social media — If your prospect has a public Twitter or Facebook profile, checking out what content they have recently shared or engaged with can give you an idea as to what is currently important to them. For example: Is your product designed to reduce cycle time and improve productivity for those who use it?

Lead Scoring 74

Lead Scoring Lead Ranking Ideal Customer Profiles Trust Marketing 74