Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Webbiquity

FEBRUARY 6, 2024

For articles and blog posts, make sure to specify a featured image, which will be a strong signal showing Google which of the on-page images is the primary one. Label Images for Commercial Intent Include an image in your product structured markup for those images to be labeled with “product.”

SEO 161

SEO SERP Conversion Eye-Tracking 161

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Martech Advisor

JANUARY 30, 2020

The answer is a resounding YES – in this article, we explore this terrain with insights from leading marketers and commentators. In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Parse.ly

MARCH 7, 2019

Another big announcement from Facebook has made some people in media understandably nervous. The unknown impact another algorithm, or in this case entire product strategy, change might have has sent chills through audience teams everywhere, like the air that lingers in the subway after a cold, winter night.

Product 107

Product Traffic Facebook Content 107

Only B2B

FEBRUARY 23, 2022

Platforms like as Facebook, Instagram, Pinterest, and Snapchat, among others, are used for B2C. Despite the fact that Europe and the United States are both considered “Western,” they are vastly different. shares his experience selling in the United States vs. the United Kingdom in an article published on Salesforce.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 108

Twitter Marketing Strategy Marketing & Strategy Tips 108

ClearVoice

SEPTEMBER 20, 2021

Although hashtags are purposeful on Instagram , Twitter , and Pinterest , many have the burning question in their minds: Do hashtags matter on Facebook? Similar to the others, hashtags on Facebook are great for adding reach to your content organically. The history of Facebook hashtags. The short answer is yes !

Facebook 98

Facebook Practices Best Practices Privacy 98

Hubspot

FEBRUARY 24, 2021

Your brand's team went on Facebook Live and now the live has ended. That's because you know you can style it in many different ways depending on the look and feel you're going for. You may think that once your live Facebook video has ended, it's no longer usable. Can you download Facebook Live videos? Don't force it.

Facebook 98

Facebook Content Youtube Copyright 98

Stevens & Tate

FEBRUARY 16, 2024

This visibility is crucial for attracting potential customers who are actively searching for related topics or products. Twitter : Known for its preference for brief, impactful content paired with timely and relevant hashtags, Twitter is ideal for real-time engagement and news sharing. Click here.

Social Media 101

Social Media SEO Optimization Media 101

Sprout Social

FEBRUARY 21, 2019

Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter.

Twitter 78

Twitter Eye-Tracking Keywords Work Management 78

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. What about forums?

Social Media 145

Social Media Social Marketing Media Curation 145

SocialPilot

FEBRUARY 6, 2024

Millions of people are now browsing social media platforms daily in search of product recommendations. Influencer Marketing Advertising Statistics At some point, we all have bought (or thought about buying) a product due to a recommendation from social media ads. 2% 1% Facebook 2% 1.5% 1.25% 1% YouTube 3.5% Approximately 80.8%

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? When expanding your social media team, keep in mind that these two roles are often the first to be divided up, so it’s important to understand what their differences are. What are the major differences. Should they?

Social Media 112

Social Media Communities Work Management Marketing Management 112

Convince & Convert

MARCH 19, 2013

Here are 9 social media tools that will help you save time and improve your productivity. If you want to be more productive and proactive with your online relationship management, trying using Nimble. In the example above, the source is a blog’s RSS feed and the destination is a Twitter account.

Social Media 167

Social Media Tools Product Media 167

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. If you’re using Shopify, you can use an app like Social Marketing All in One to ask customers to share a product as soon as they add it to the cart, and then reward them with a discount.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Oktopost

FEBRUARY 24, 2022

In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). How to Do Social Selling on Twitter. How to Do Social Selling on Facebook. What Is the Social Selling Index? The Real Benefits of Social Selling. Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Sprout Social

FEBRUARY 6, 2023

Core social media features and functions for your brand Although every social platform is different, they share some functionalities that set them apart from other types of media. Some social media apps enable brands to display product catalogs and complete purchases within or outside the app.

Social Media 98

Social Media Features Media Curation 98

Parse.ly

JUNE 11, 2020

Well, you need to have a working knowledge of owned, earned, and paid media — three different types of media that can boost your content marketing efforts in unique ways. Paid ads are specific to different platforms. Formlabs operates this blog and shares industry-related articles on it. How can you do that? What is owned media?

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

Hubspot

APRIL 1, 2018

Facebook Cover Photo Size. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit -- making it look blurry. When people arrive at your Facebook Page, where do you think they first look? That's right -- it's your Facebook cover photo. 11 Best Practices for Your Facebook Cover Image.

Template 101

Template Facebook Guidelines Banners 101

Biznology

AUGUST 21, 2018

I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. This isn’t an article about audience-engagement, per se. If you post good stuff, like the one to the right that we had great success with for our 4Vets4Life campaign on Facebook.

Social Media 137

Social Media Social Marketing Media Twitter 137

Buffer

OCTOBER 14, 2019

We’ll touch on Facebook’s most recent product changes and strategic plans, how Pinterest continues making splashes with its business and shopping features, and the latest data on social media trends and usage. Learn what’s coming next to Instagram and find out what’s more popular: Facebook Stories, Instagram Stories, or Snapchat.

Facebook 65

Facebook Social Media Eye-Tracking Twitter 65

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. In this article, we break down everything you need to know to hashtag with confidence. Using hashtags on different social networks. What is hashtagging?

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Contently

SEPTEMBER 25, 2018

Both channels let people discover valuable content—just in different ways. According to Karen Corby, Google’s group product manager for search, the move will still serve up evergreen pieces of content that “aren’t new to the web, but are new to you.” Google is morphing search into a Facebook-esque newsfeed.

Paid Search Agency 156

Paid Search Agency Content Social Media Custom Publishing 156

Contently

SEPTEMBER 8, 2016

Two weeks ago, Facebook reminded me of that lesson when it updated its Trending feature and fired the editorial team of third-party contractors who worked on Trending. The update and layoffs came a few months after Facebook dealt with heavy criticism for allegedly omitting politically conservative news from the Trending section.

Facebook 60

Facebook Curation Mobile Advertising Twitter 60

Sprout Social

OCTOBER 28, 2021

In this article, we’ll share five genius social commerce examples you can look to for inspiration. Let’s familiarize ourselves with some of the big platforms’ offerings: Facebook Shops: On Facebook, brands can set up free Facebook Shops which are hosted within their Facebook business profile.

Examples 114

Examples High Quality Lead eCommerce Facebook 114

Optinmonster

APRIL 2, 2020

Are you struggling to work from home and be as productive as you were at the office? But just like any professional skill, being productive while working from home can easily be learned. But just like any professional skill, being productive while working from home can easily be learned. The Ups and Downs of Working From Home.

Work Management 96

Work Management Tips Product Marketing Management 96

Sprout Social

MAY 15, 2020

While the data in this article was pulled to review 2019, we’ve also recently updated our data on social media metrics and top times to post across industries – see those updates in our study on how COVID-19 has changed social media behavior. Data for this article was pulled based on social media performance for 2019.

Advertising Benchmark 121

Advertising Benchmark Social Media Media Work Management 121

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. The size is different, but the significant impact remains the same. Social media sentiment can be the difference between your next client or your next bad review.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Sprout Social

JUNE 17, 2020

Plan content production. Know what post-production entails. They may start on a product page on the website and then branch out to land in a social ad. This is especially useful for direct-to-consumer brands like Lo & Sons, where product videos are necessary to help the consumer picture themselves with the bag.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Stevens & Tate

JULY 4, 2022

We’ve all been through it—you’re scrolling through your social media feed when suddenly you come across an individual passionately endorsing a product or service. You notice this is different from the typical celebrity endorsements. Similar Article: How To Use Social Media To Drive B2B Sales. What’s more? How to Measure Success.

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Planning Social Media 118

Engagio

JULY 29, 2021

Michael Kano, a B2B writer at Essayroo and UKWritings , has these wise words for us: “It doesn’t matter if you can produce seven articles a week, if they’re not good quality they won’t be accepted by the highest traffic sites that accept guest posts. Forgetting Facebook. Take Facebook: the archetypal B2C platform, right?

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Oktopost

SEPTEMBER 22, 2021

In this article, you’ll discover why B2B marketers should be leveraging the power of paid social media marketing and obtain actionable strategies that get results. Social media is a common denominator touchpoint for most individuals, and where many B2B buyers go to research companies and products. Go Multichannel.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. What is competitive monitoring?

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94

Martech Advisor

FEBRUARY 17, 2020

To help you get started, we look into the future of video marketing, in this article. Video is where brands are grabbing consumers' attention, and marketers are integrating their brand messages in videos to help users discover and buy their products. It helps your customers discover your products more engagingly.

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144

Stevens & Tate

MARCH 31, 2024

They want it to help them find products, solve problems, and get deals. This move aims to streamline budget efficiency for advertisers by redirecting resources towards more productive campaigns and eliminating wasteful spending on underperforming ad groups. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Sprout Social

SEPTEMBER 30, 2022

If you have a social business page on Facebook, Instagram or LinkedIn, you may already be engaged in the basics of social selling without realizing it. However, nurturing prospects goes beyond giving a sales pitch and answering questions about your brand’s products and services. Remember, LinkedIn is different from a resume.

Tips 131

Tips Ideal Customer Profiles Work Management Marketing Management 131