Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. That, in a nutshell, is Social Selling.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. It should work hand in hand with other content marketing initiatives. These include videos, webinars, podcasts, articles, and social media posts.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Biznology

JULY 12, 2017

When it comes to LinkedIn marketing and social selling, where do you think everyone’s focus is? In a recent article, SAP ‘s Nicholas Kontopoulos mentioned that social selling has become another form of spam. LinkedIn marketing and social selling has become a volume play. Please let me know what you decide.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn. Everyone on LinkedIn is focused on creating professional connections.

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. So here in this article, we’ll teach you how to dress up your profile. How Important is LinkedIn To Business and Employment. So, if you want to boost your professional network, say for better employment and client opportunities, LinkedIn should be your destination.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

SmartBug Media

JANUARY 30, 2019

A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. Optimize Your LinkedIn Profile. Those days are over. The design size should be 1400 x 425 pixels.).

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). How to Do Social Selling on LinkedIn.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

ClearVoice

APRIL 30, 2020

Your LinkedIn summary — aka the “About” section — might be the most important part of your LinkedIn profile. It’s time to make the most of yours — have a look at the LinkedIn summary examples and expert advice below to find out how. Figure out why you’re on LinkedIn: What are you trying to accomplish?

Linkedin 102

Linkedin Work Management Enterprise Management Ideal Customer Profiles 102

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. With that in mind, a positive, professional digital presence is essential to attracting quality buyers. Go full steam ahead with content creation. Fuel up with data insights.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

SocialPilot

DECEMBER 6, 2023

Write out a plan to help you develop each section and stick to it. It’s not enough to let people know that you’re the King or Queen of something, you actually have to work to make this true. This gives you credibility, articles to share and makes you discoverable online. You know the ones!)

Personalization 89

Personalization Brand Identity Branding Tips 89

Marketing Insider Group

SEPTEMBER 28, 2020

By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Bad Examples.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Act-On

OCTOBER 11, 2023

And the hallmark of a good marketing department is simply that it works. And you can use this article as your guide. You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. This is just a big-picture overview.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Sprout Social

DECEMBER 5, 2023

We aspired to write an article that would prove consumer stereotypes wrong. The only difference is experience level (most people working in social aren’t entry-level or freelancers). If POC of all genders aren’t applying for these positions, then businesses run the risk of having teams without diverse points of views and approaches.”

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Biznology

MAY 18, 2017

Would I find the pages fairly active with summaries and links to your blog articles and press releases? If I looked at your profile or that of your CEO or top sales people or thought leaders would I see status updates–usually in the form of automatic posting of blog articles? What’s missing from LinkedIn programs.

Social Media 143

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 143

SmartBug Media

APRIL 1, 2019

LinkedIn is quickly becoming a must-have tool for B2B businesses. In fact, a recent survey found that LinkedIn generates more than 80 percent of a business’s total social media leads. Although the benefits of building a LinkedIn presence are clear, one feature of this robust tool hasn’t always had the best rep—LinkedIn groups.

Linkedin 92

Linkedin Buyer Personas Allocation CAN-SPAM 92

Marketing Insider Group

APRIL 6, 2021

They’ll be more likely to remember you, admire you, trust you, and work with your business long term. Perhaps instead of sending emails, you’d rather work with your customers one-on-one throughout the onboarding process to ensure they understand how to use your product or service. Have you noticed a theme throughout this article?

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. My commitment to mentorship and leadership development is a testament to my belief in the transformative power of effective leadership.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Go Beyond SEO

FEBRUARY 20, 2023

Here are some effective tips to consider as you begin to develop your firm’s strategy. Gather Industry Data Learn what works and what doesn’t by conducting competitor research. According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Marketing Insider Group

JULY 1, 2020

In working with SaaS, SCM tech (WMS/TMS/ERP), IT implementation firms, 3PLs and professional service firms, I learned that the challenge lies with silos and the traditional hand-off between sales, marketing, and account/customer success teams. This led to an intro with P&G’s Director, who worked with the 3PL director regularly.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Scoop.it

FEBRUARY 22, 2024

But with so much competition and noise out there, it takes work to stand out. Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

SpotMe Blog

MAY 11, 2023

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. They have the experience and know-how to create messaging campaigns, design creative materials, develop digital solutions, and provide strategic counsel on all your healthcare events. How can they best help with planning and execution?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Hinge Marketing

MARCH 1, 2023

From unrelenting sales pitches filling up email inboxes to random weekly LinkedIn connection requests, the average professional is constantly bombarded with content they have no interest in. Author and entrepreneur Vivek Wadhwa brought this shortcoming of ChatGPT to life in a recent article. But there are risks too! No problem.

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

accelerate agency

JUNE 3, 2020

There’s a good chance if you are reading this that you have a LinkedIn account. Many people join LinkedIn because they like the idea of a social network for professionals. The only time they might think about LinkedIn is if they get an email telling them that someone’s joined their network. Let’s get started.

Linkedin 52

Linkedin SEO Paid Search Agency Peer-to-peer 52

Trade Press Services

JANUARY 29, 2024

To stand out from the competition, potential buyers are looking for credible and authentic input from real people who have worked with your company. percent growth in the followers of the company’s LinkedIn page. Qualitative analysis of the employees’ posts also showed a positive contribution to the company’s reputation.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

Go Beyond SEO

FEBRUARY 20, 2023

Here are some effective tips to consider as you begin to develop your firm’s strategy. Gather Industry Data Learn what works and what doesn’t by conducting competitor research. According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Vidyard

APRIL 30, 2021

Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click. LinkedIn Profile ‘Hover’ (Prospect’s Profile) 2.3 Relevant Article, Comment, or Post ‘Hover’ 2.4 Webcam ‘Selfie’ Video (with or without Prop) 2.2

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Oktopost

FEBRUARY 28, 2022

If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. It boils down to your reputation as an employer and if your employees, past, present, and future, enjoyed their experiences while working with you. Positive Work Culture.

Work Management 136

Work Management Marketing Management Paid Search Agency Companies 136

Salesforce Marketing Cloud

OCTOBER 10, 2023

See how it works What is a sales cycle? For example, as part of the sales process, a rep may choose to reach out on LinkedIn or make cold calls to find prospects. With a clear sales cycle in place, however, this engagement looks a little different: The same rep reaches out to a prospect on LinkedIn who fits the company’s buyer persona.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Pam Didner

AUGUST 4, 2021

This includes motivating through fear, which I’ll delve into more in the positive reinforcement advocacy section of this post. But let’s talk about both tangible and intangible factors that are crucial as you develop your leadership process. Check out the article here. These are achievable through several key methods.

Planning 120

Planning B2B Thought Leadership Leads Lead 120

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Oktopost

OCTOBER 24, 2022

In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. Employee spotlights are posts about your team members with details like their accomplishments, personality, and interests outside of work. 5 Best Practices for Creating an Employee Spotlight.

Social Media 109

Social Media Media Linkedin Impressions 109

The Lead Agency

JUNE 2, 2019

LinkedIn recently announced a 60% increase in engagement rates and the platform has been continuously adding to the functionality of its already powerful marketing and ad offerings. How to Leverage LinkedIn Marketing for your Business Define Your Goals and Audience The same goes for any marketing campaign.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48