Martech

JANUARY 30, 2023

Opinions ranged from ChatGPT being “a strong tool to help us do better marketing,” to “maybe this will replace junior copywriters,” to “ this is a threat to Google ,” to the nuclear “could this potentially replace us marketing folks?” Create thought leadership content (provides some good ideas and direction). Get MarTech! In your inbox.

Marketing AI 108

Marketing AI Blast Campaigns Copywriting Lead Ranking 108

Zoominfo

JANUARY 15, 2019

It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way. Often, it’s helpful to listen to the wise words of those who have already achieved great success. Key Takeaways from the Best Sales Articles of 2018. Keep reading!

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Zoominfo

JANUARY 21, 2019

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. We hope these jokes help lighten your mood, relieve some stress, and maybe even spark some creative marketing ideas. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Let’s get into it!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Biznology

APRIL 10, 2020

Highlights of this week’s missive include an array of articles and TED Talks on navigating through these unprecedented series of events, with timely and thoughtful counsel that is equally applicable to our professional and personal lives. I hope you are all remaining healthy, safe and sane. ” Really stunning.

Lead Scoring 197

Lead Scoring Lead Ranking Thought Leadership Leads 197

Biznology

MAY 22, 2020

I have included, among other things, articles addressing over-identification with our work and how to stay mentally healthy, why continued upskilling, with a special focus on adaptability to facilitate indispensability, is necessary, the danger in overplaying to our strengths and tips for minimizing complexity.

Lead Ranking 104

Lead Ranking Communities Work Management Paid Search Agency 104

Biznology

JULY 17, 2017

I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them. From a sales-marketing-business-development perspective, the ultimate goal is usually to increase revenue—to secure new customers or clients.

Social Media 167

Social Media B2B Thought Leadership Media Customer Satisfaction 167

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. From Casie Gillette.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Biznology

DECEMBER 13, 2019

This week’s edition has multiple articles and Ted Talks on the power and benefit of continuous learning and development, regardless of the stage of your career. And employers can provide a reassuring tailwind, which will create a stronger workforce, and help the bottom line.” McKinsey & Company. The Cobra Effect.

Curation 106

Curation Youtube Act-On Consulting 106

Circle Studio

DECEMBER 22, 2019

Read Article. 15 Questions to Ask Before Hiring a Web Design and Development Partner. In no particular order, we’ve come up with a list of 15 questions to ask a potential web design and development partner before choosing who will handle your firm’s next website redesign: Read Article. Read Article. Read Article.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

Biznology

APRIL 3, 2020

This article, authored by our executive coach, Kevin Jordan, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” . If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. As always, happy reading and listening!

Thought Leadership 104

Thought Leadership Consulting Work Management Lead Ranking 104

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. From Casie Gillette.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

RebelMouse

SEPTEMBER 30, 2021

RebelMouse's Particle Assembler is designed to break down articles into micro pieces of content, which we call "particles." Individual particles in an article can be styled , shared , converted to slideshows , and now, take specific CSS styling to make them pop, when you want them to pop. By adding some simple (or complex!)

Class 52

Class Design Paid Search Agency Tools 52

Martech Advisor

OCTOBER 31, 2019

Therefore, to create an exceptional user experience, marketers and developers must work as a team and incorporate customer data and feedback into the user experience design. In this article, we look at the key elements of user experience and how they bring marketers, developers, and customers together.

Touchpoints 62

Touchpoints Customer Satisfaction Work Management Marketing & Strategy 62

Stevens & Tate

MARCH 15, 2021

Village Green Real Estate and Development has added Stevens & Tate Marketing to its team, handing over the advertising reigns for its senior living properties. The agency is tasked with developing a strong marketing program to meet expansion goals for The Carolina Highlands and The Carolina Inn.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Outreach Ad Agencies 69

Marketing Insider Group

MAY 1, 2023

Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed. Campbell’s structure can be simplified into three acts: Departure: The hero prepares for a journey into the unknown with help from a mentor. Similarly, a business has a mission to help customers solve a problem.

Content Marketing 265

Content Marketing Planning Paid Search Agency Content 265

Biznology

APRIL 17, 2020

The first chunk of articles tackles these topics as does one of the podcasts. There are two excellent articles on what we all can learn from our marketing and academic colleagues as we manage through the immediacy of our days and start to look at what might be as well as what we might want as we move forward into the future.

Youtube 104

Youtube Conference Work Management Validation 104

Biznology

MARCH 20, 2018

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers.” Rarely, if ever, does engagement happen purely organically without the help of some olly olly oxen free! ” The long tail of blogger outreach.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Hubspot

OCTOBER 26, 2017

Luckily, if you’re a leader, you can teach yourself how to develop more empathy. 7 Books That’ll Help You Develop More Empathy. Self-awareness is crucial for developing empathy -- once you understand yourself, you can understand others. So how do we reorient and develop products that solely focus on the customer?

Amazon 74

Amazon Thought Leadership Fulfillment Curation 74

EveryoneSocial

NOVEMBER 17, 2020

To help you navigate improving this area (especially as more teams are working remotely), I put together some of the best employee engagement articles that will guide you and your org in the right direction. Employee Engagement Articles For Beginners. Employee Engagement Articles For Strategy Tips.

Enterprise Management 52

Enterprise Management Companies Work Management Statistics 52

Outreach

DECEMBER 26, 2018

Read his inaugural blog post - the first in a 3-part series - for new skills that will help you become better on the phone with customers or prospects, presenting ideas, or even interacting with others in the workplace. Easy to implement and sustainable to follow, it's no wonder this article comes in at #4. Why can't it be both?

Cold Calling 77

Cold Calling Outreach Open Rate Work Management 77

Webbiquity

OCTOBER 21, 2022

They also know both on-page and off-page SEO and can create articles and blog posts accordingly. The information should be presented clearly, and keywords must be used naturally and strategically throughout an article or blog post. This means that the article or blog post a writer develops should not sound robotic or spun.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Circle Studio

DECEMBER 27, 2018

Read Article. Read Article. We have helped many of our B2B clients over the past few months comply with the GDPR at various levels, depending on their involvement with the EU. Read Article. Read Article. Read Article. Having a top-notch Glassdoor profile can certainly help boost your employer brand.

Peer-to-peer 68

Peer-to-peer Marketing Analytics Tools Paid Search Agency Ideal Customer Profiles 68

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI. Pain Points.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. Emilio Ferrara explored the distinctive challenges and risks associated with biases specifically in large-scale language models in his article Should ChatGPT be Biased?

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Webbiquity

MARCH 26, 2024

SEO articles that say you need 1,500 to 3,000 words on a page to rank. The book’s authors developed—over their years of experience—a formula not only for writing successful newsletters (plus local editions like Axios Twin Cities ) but one that could be applied to any type of communication. Writers want to be read.

Newsletter 172

Newsletter Blogger PR Paper 172

Marketing Insider Group

JANUARY 29, 2024

“ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.” ChatGPT can help you draft these descriptions, especially when you’re looking for that perfect blend of creativity and SEO. They’re the pillars of any solid content marketing strategy.

Copywriting 229

Copywriting Optimization Marketing AI FAQ 229

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. While AI still won’t take your marketing job , it can help you be more productive. Content Curation The first way AI can help generate content is by curating existing content.

Marketing AI 313

Marketing AI Curation Content SERP 313

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 130

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 130

Launch Marketing

DECEMBER 6, 2023

To help put this past year into perspective from a marketing standpoint, we have put together a list of our top B2B marketing content and resources from 2023, focusing on strategies and emerging trends. We hope this content will help you make 2024 your best year yet. We hope this content will help you make 2024 your best year yet.

Resources 134

Resources B2B Marketing Planning B2B 134

SmartBrief - Marketing

MARCH 22, 2024

This article from Pew Research from last year analyzed workers and notes that mostly, “if AI can either perform their most important activities entirely or help with them,” that’s a job that is in danger of being performed by AI. “AI Scriptwriters in Hollywood just took to the picket lines against AI-generated content. clickbait!),

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. These include videos, webinars, podcasts, articles, and social media posts. What is thought leadership?

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Trade Press Services

FEBRUARY 19, 2024

Marketers understand the benefits of publishing bylined articles and other content in trade publications. Getting published can help boost a brand’s visibility, credibility and reputation. Obviously, if you’re a soccer player or work in a non-technical field, then scholarly articles would not be for you.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Salesforce Marketing Cloud

APRIL 18, 2024

As such, they’re looking to data and AI to help take their service to the next level. Companies can now use plug-and-play technology that can be put to work immediately, rather than spending thousands of hours developing their own generative AI applications without sacrificing data security.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Salesforce Marketing Cloud

OCTOBER 9, 2023

With Disability Employment Awareness Month (DEAM) upon us, it’s a good time to look at how businesses and allies can proactively support disability inclusion in the workplace — and help move the needle on those numbers. Read the article 1. Will you help me?’” Read on for our tips. said Casey.

Ad Building 134

Ad Building Allocation Paid Search Agency Terms and Conditions 134

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Cart Calculate API Your developers are going to love this one. Opinions expressed in this article are those of the guest author and not necessarily MarTech. Let’s dig into it. Get MarTech!

Features 109

Features API Customer Satisfaction User-Generated Content 109

Stevens & Tate

OCTOBER 31, 2023

How NIL deals and brand sponsorships are helping college athletes make money Student-athlete influencers have become key parts of marketing strategies for companies and capitalized on their athletic performance to bring in previously unattainable levels of fame and fortune. Find these articles interesting? Read the full article.

Trends 85

Trends Planning Work Management Marketing Management 85

Salesforce Marketing Cloud

JANUARY 23, 2024

You likely have FAQs and knowledge base articles to guide your contact center agents and field service technicians, but how often is that information updated? Use generative AI to draft knowledge articles, and then put them through your company’s standard review and approval process before publishing. How much of it is duplicative?

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104