Article Demand Generation DemandBase Marketo 
Kabbage
NOVEMBER 9, 2016
What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. MarketingProfs.
Kabbage
NOVEMBER 9, 2016
What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. MarketingProfs.
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Engagio
JUNE 16, 2020
I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites.
Circle Studio
NOVEMBER 8, 2018
This article is intended to help marketers navigate the complex world of marketing technology. Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. But fear not! What exactly is Marketing Technology? Gartner Research.
Directive Agency
FEBRUARY 22, 2019
Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. That’s all it takes! 2012 – 2014 Average CPC).
SmartBug Media
NOVEMBER 21, 2022
ABM aligns marketing and sales by identifying key accounts and building a plan around engaging those people before and after they become a customer. Generally, the stages of this approach look like this: Identify your list of target accounts and ideal customer profiles. Expand your reach within those accounts.
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