Exo B2B

MARCH 6, 2024

“By the fifth month, an article written by the AI generated 52 visitors per month, while an article written by a human generated 283.” Generate leads, increase brand awareness, build customer loyalty? Who are your personas? Take care with the structure and formatting of your articles.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Heinz Marketing

JULY 21, 2022

As brands shift to the more customer-centric inbound marketing approach, our efforts lean towards how we can connect with our customers and provide value meaningfully. Consider your content as your customer magnet. Opt for a condensed content audit – Pick 3 metrics to measure and 30 URLS to analyze.

Top of Funnel 101

Top of Funnel Content Opt-out Opt-in 101

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Marketing Insider Group

NOVEMBER 9, 2020

The objective of marketing is to attract, engage, convert, and retain customers. These focuses are in alignment with how customer needs change and other disruptions. Content Marketing Strategy. The first step to only spending $8,000 a month on marketing is having a content marketing strategy. So what amount do you need.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. These five strategies can help you fine-tune your content to drive more engagement and conversions. Identify key metrics from the get-go.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

ClearVoice

OCTOBER 12, 2021

Below we’ve collected specific strategies to address some of the most common content marketing writing obstacles and weaknesses. Whether they’re freelance or in-house, content marketing writers aren’t always going to find their article topics fascinating. Diagnosis: Failure to Address Customer Journey Stages.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

Goodish Agency

AUGUST 5, 2021

This article will help to address the wide scope of growth marketing, provide tools that you can utilize for any website, and help you build a bigger picture so you can develop a growth marketing strategy for your brand. . How can the message be personalized based on the specific customer persona, leading to a higher retention rate?

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

SmartBug Media

MAY 12, 2022

Inbound content combines creativity and expertise, and it’s driven by data that gives the information you need to develop a strategy to meet and exceed your goals. But with so many inbound marketing strategies out there, it can be hard to prioritize which ones are going to drive the most amount of value for your organization.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? Instead, it’s really about your customers or patients.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. These opportunities could be a mix of buttons, images or a URL link.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

SmartBug Media

FEBRUARY 28, 2020

Or maybe an article about the features of your mortgages, but nobody applied? A lackluster blogging strategy is problematic for several reasons, and a content inventory an help you refocus your blogging efforts. If you don’t have personas for your financial services firm fleshed out, here’s your shortcut on what to do.).

Industry CMS 89

Industry CMS Marketing Automation Services Service Buyer Personas 89

Hubspot

SEPTEMBER 17, 2020

How do customers discover new products nowadays? The customer journey — the one we write about at HubSpot quite a bit — includes a Consideration stage, where customers attempt to educate themselves about the available solutions on the market, and perhaps the pros and cons of each. Ahrefs vs SEMRush”. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Anyword

AUGUST 18, 2022

While powerful and successful SEO strategies have existed and evolved for many years now, it still remains a complicated thing to nail down. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy? Put simply: There really is no strong digital marketing strategy without SEO. Let’s dive in.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Lake One

MAY 14, 2020

Research has found that getting target customers to engage with a brand is the top challenge for B2B marketers. You might already be experiencing social shares if those three formats make the bulk of your content strategy.). It tells you the percentage of customers in your industry that purchase your products. The downside?

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

Buffer

MARCH 9, 2023

In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it. Building a personal brand is about building an online persona that people with similar needs or interests can easily identify with you.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Ontraport

APRIL 14, 2021

Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Optinmonster

JUNE 8, 2020

That allows you to send highly personalized messages to your audience at the right moment in their customer journey. This is especially true if you’re just starting to learn how to create an ActiveCampaign popup for your marketing strategy. Step 2: Customize Your ActiveCampaign Popup. Background image. Optin fields.

Lock-In 85

Lock-In Trigger Marketing API Template 85

Hubspot

MAY 10, 2019

In this guide, we’ll answer that question along with some others including what a Twitter marketing strategy is, how you can use Twitter for your business , and what tips and tricks you can implement to help you improve your marketing efforts on the platform. What is a Twitter marketing strategy? Customize and brand your profile.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. Google is constantly testing new SERP features as they try to improve the customer experience.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

ClearVoice

MARCH 26, 2020

As a business, this tactic can help you improve brand awareness, boost sales, connect with your target audience members, and engage prospects and customers.” We know coming up with ideas and executing them in a way that makes sense within your content strategy and content planning can be tough when working with limited resources.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

ClearVoice

AUGUST 10, 2020

And — real talk — if you’re on the content marketing and strategy side of things, it may seem as though there isn’t much opportunity to flex your creative muscles in the health care space. According to a Deloitte Insights article on consumer-patient segmentation, “Health care consumers’ preferences appear to be changing.

Top of Funnel 59

Top of Funnel Marketing Funnels CMS Development Marketing & Strategy 59

Hubspot

APRIL 23, 2018

But first, enter your website into HubSpot's Website Grader -- this will give you a general overview of your website's strengths so you can gauge your focus on each of the assessments that follow in this article. The more visitors you can attract to your website, the more opportunities you'll have to generate leads and, ultimately, customers.

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

NuSpark Consulting

OCTOBER 27, 2014

If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. Let your profile reflect who you are or your company’s persona. Customize your URL – On LinkedIn you have to option to customize your URL; make sure you do it. Customize the connection request message.

Linkedin 100

Linkedin Ideal Customer Profiles Tactics Social Media 100

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. 6 tips for building your TikTok marketing strategy. Use ads in your TikTok marketing strategy.

Brand Identity 89

Brand Identity Branding Advertising Agencies Paid Search Agency 89

Anyword

APRIL 20, 2022

Marketers must also deal with strategy, messaging, channel management, conversion rate monitoring, and optimization – all of it is necessary, and time consuming, for those who want to stay competitive. Chatbots are great for short conversations such as providing website navigation guidance or filtering customer service inquiries.

Marketing AI 52

Marketing AI Lead Ranking Copywriting Marketing Management 52

SmartBug Media

JUNE 21, 2023

Adequately map out the customer journey. In other words, what’s the best way to decrease your bounce rate and increase customer satisfaction? How do I build a web redesign strategy? Every design team builds a unique strategy for their redesign. Step 4: Create detailed buyer personas. Optimize pages for mobile.

Marketing Websites 52

Marketing Websites Budget Programs Work Management Lead Ranking 52

Content Marketing Institute

FEBRUARY 2, 2018

Data-driven articles usually are written in-house. Every six months we review our buyer personas. It helps us understand the needs of our customers and the problems they’re trying to solve with our product. Each month we try to have a good editorial balance and have new content published for each buyer persona.

Process 111

Process Lead Ranking Content Marketing Planning 111

The Lead Agency

APRIL 14, 2020

Leverage Targeting for your Facebook Ads and Create Custom Audiences. Facebook allows you to create custom audiences based off your buyer personas. It is crucial to identify your value proposition and how it can help your customers. This is the starting point for your campaign. B2B marketing does not have to be boring.

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

Ontraport

APRIL 14, 2021

Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Hubspot

APRIL 21, 2020

Follow these tips to ensure your business's content stands out, spreads naturally, and markets itself among your target audience, buyer personas, leads, and customers. Today's social media platforms reward visual content — this should be a major element of your content strategy. 6 Ways to Create Content That Markets Itself.

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. Internet Marketing to Attract New Customers.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

ClearVoice

SEPTEMBER 17, 2020

Being that content is what drives brand awareness, lead generation, and customer loyalty… the last thing you want is for your process and people to feel disconnected and disheartened. New writers should have clear brand guidelines and messaging foundations, like personas and brand statements.

Process 110

Process Marketing Budget Creation SME Content 110

B2B Marketing Insights - WE

JUNE 29, 2018

A solid brand development strategy can mean the difference between floundering or growing your business 10x. Your brand development strategy is a critical component of your company’s long-term plan for growth. We’re not just covering the basics of branding in this article. Step 1: Establish your brand core. Brand Position.

Marketing & Strategy 74

Marketing & Strategy Marketing Strategy B2B Marketing Planning 74

Albacross

DECEMBER 25, 2018

The only problem is that setting up your profiles and then waiting for prospects to come to is a strategy that does not cut it. Confirm that the business name you are using is the one that most clients associate you with and check whether it matches the URL. Besides, if the product is good, it will basically start selling itself.

Social Media 65

Social Media Lead Generation Top of Funnel Sales Qualified Leads 65

accelerate agency

JULY 20, 2020

When a business or website embarks on an SEO strategy, competitor analysis is far too often overlooked. We have written a 3,000 word article on how much does SEO Cost, this should include competitor analysis. Recognising that gives you a roadmap for how to improve your SEO strategy. Why SEO Competitor Analysis is Important.

SERP 52

SERP Lead Ranking Lead Scoring Best Practices 52

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. Think of your email list segmentation strategy as a folder that holds crucial information about your subscribers. Increases your email list engagement rates.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. Think of your email list segmentation strategy as a folder that holds crucial information about your subscribers. Increases your email list engagement rates.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74