Remove customer

Paul Gillin

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Direct Marketing Doesn’t Have to Suck

Paul Gillin

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. Think Like the Customer. I bookmark many of its summaries for later use and frequently tweet two or three items out of an issue.

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How Much Should You Pay For Content?

Paul Gillin

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. I recently noticed a bylined article by a veteran Wall Street Journal reporter on a Cisco promotional website. My advice: don’t bother. And I’ll bet he was happy to have the work.

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