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Biznology

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A Time To Lead With Purpose And Humanity” & Other Articles from Kevin Jordan

Biznology

Highlights of this week’s missive include an array of articles and TED Talks on navigating through these unprecedented series of events, with timely and thoughtful counsel that is equally applicable to our professional and personal lives. ” “Adapting customer experience in the time of coronavirus. Here’s how.”

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Convert articles and blog posts to video

Biznology

Here’s an easy way to round out your content marketing strategy with videos that that increase engagement at lots of different spots on the customer journey map. Convert articles and blog posts to video. The same is true for articles like research reports and white papers. Beef up your video content. Like this post?

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Read this article before you start a social media program

Biznology

From a sales-marketing-business-development perspective, the ultimate goal is usually to increase revenue—to secure new customers or clients. Prospecting – identifying potential new customers or clients; learning about them; and making initial connections. Like this post? Sign up for our emails here.

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How to Use Big Data to Improve Customer Service

Biznology

Quality customer service focuses on providing exceptional customer experiences. The goal is to convert leads into paying customers, build relationships with them, retain them, and turn them into brand advocates. To dramatically improve the effectiveness of your customer service, you need to collect customer data and act on it.

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How well do you know your customer data?

Biznology

Some marketers seem to keep their distance from customer data. When I ask what kind of customer information they are working with, I hear things like, “Oh, Mary is in charge of our data. This record contains the contact information, and descriptive and behavioral data elements we know about the customer. I leave it to her.”

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Connected consumption is the new customer experience (CX)

Biznology

When countless products and services become connected, personal customer-vendor relationships will be added. Each task and step will include new people-first automated conversations that replace searching, customer support, shopping, and e-commerce services like Amazon. Local logistics responds flexibly to customers’ daily lives.

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The case for customer reactivation

Biznology

As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. Let’s review the strategies that are most effective in stimulating a renewed relationship with your dormant customers, and reducing customer defection and churn.