B2B Memes

DECEMBER 1, 2011

In an article earlier this week explaining why she won’t be self-publishing anytime soon, Edan Lepucki paused to enumerate the hurdles facing traditional publishers. The phrase suggested to me one more challenge she might have added: “How to stop thinking of your customers as peons and thieves.”.

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B2B Memes

JUNE 26, 2012

I also agree with the idea that reusing bits of your previously published work in new articles is pretty lame. The controversy began with the Romenesko story last week that in a number of blog posts for the New Yorker , Lehrer had reused some paragraphs he had written for an earlier article in the Wall Street Journal.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

DECEMBER 15, 2011

It’s to draw people in, to provide some form of value that will establish a level of credibility and intelligence that will create a stronger relationship with the brand’s customers and potential customers. Ideally, reporters should become the employees who do more than research and write articles.

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B2B Memes

OCTOBER 19, 2010

What set off this latest skirmish was an article in the Guardian by Roy Greenslade (lately a fecund source of inspiration for B2B Memes ) concerning UK editor and blogger Marc Reeves. As a representative of your company, you’re telling customers that you couldn’t care less about their business. But, really, it’s lame.

Ethics 100

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B2B Memes

MARCH 11, 2011

Because of this, I manage the RD+B account as the place for news, events, articles, reaching out to readers, listening to readers, etc. LinkedIn is actually huge for my audience: custom builders, designers and architects. It’s very fluid. There have been studies that show people respond better to people versus brands.

Ethics 100

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B2B Memes

OCTOBER 19, 2011

When I tweeted a link to the article, I wrote “”Journos: If you fear coding, you fear the future.”. And if it’s just you and WordPress, you’ll be better able to customize the code yourself to get the result you want. This is impossible. I’ll never get this.”

Work Management 100

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B2B Memes

JUNE 6, 2012

For a case in point, see Smashwords founder Mark Coker’s recent Huffington post article , “Do E-Book Customers Prefer Longer or Shorter Books?” It’s a handy rule of thumb, but not an iron-clad rule. Tl;dr doesn’t always apply. Sometimes, in fact, longer is better.

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