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Anything Goes Marketing

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Have you Thanked Your Customers Today?

Anything Goes Marketing

We sometimes forget that our customers are the lifeblood of any organization. Al DiGuido is his ClickZ article " The Power of "Thank You " explains that in today's world of technology, there is no reason that you shouldn't be thanking your customers. You can take this concept further.

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Tips to Improve How You Segment Your Database

Anything Goes Marketing

During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. On the initial email newsletter you receive when you provide your email address, you are encouraged to customize future newsletters by selecting the topics that most interest you. Hi everyone.

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How to Improve Your Email Newsletter

Anything Goes Marketing

There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert. You allow people to comment on your newsletter articles. How do you do this? We see this concept more and more.

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10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

Post links from your email newsletter articles on Twitter. Instead of including one twit that says: "Check out the latest newsletter" and links back to your main newsletter page, consider seeding individual articles on Twitter over a period of time (say a week). You can use a tool like Brightkit to pre-schedule your twits in advance.

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Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

The newsletter would consist of the latest articles/posts from your RSS feeds as well as any other elements of your newsletter. This process works very well for new subscribers to your site as they can get a newsletter with the latest articles from the RSS feeds that you have defined. Other advantages?

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Anything Goes Marketing is Attracting Attention

Anything Goes Marketing

I also just found out that my post on Google Customized search was selected as one of BtoB Magazine’s Blog Posts of the Week. I would be interested to hear from Bulldog and B2B Magazine how they found these articles. I suspect it was through searching or via a customized RSS feed. Thanks BtoB Magazine!

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Email Tips for the New Year Part I

Anything Goes Marketing

Thanks Stefan Pollard over at ClickZ for mentioning that tip If your marketing database and your CRM data are synched, you may even be able to find out which words are used by customers vs. prospects and further segmenting the search terms to use for various campaigns.

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