Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. How unifying customer profiles is paying off for this iconic travel brand by Jacqueline Dooley.

CRM 94

CRM Ethics Acquisitions Ideal Customer Profiles 94

Martech

DECEMBER 22, 2023

So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. How persuasive email design can influence the ecommerce customer journey by Kath Pay. How persuasive email design can influence the ecommerce customer journey by Kath Pay. First up: Email Marketing. Get MarTech!

Deliverability 97

Deliverability Copywriting Outreach Verticals 97

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Marketing Insider Group

DECEMBER 18, 2017

Content marketing – the art of attracting customers to your brand because your content is that good – has really come into its own in 2017. The post Top 10 Content Marketing Articles of 2017 appeared first on Marketing Insider Group. The post Top 10 Content Marketing Articles of 2017 appeared first on Marketing Insider Group.

Content Marketing 206

Content Marketing Curation Content Creativity 206

Go Beyond SEO

APRIL 18, 2024

Standing out to attract new customers is hard. In this article, we’ll cover PPC Pest Control strategies. These will help you get more customers and grow. Key Takeaways: PPC Pest Control advertising can help you attract more customers to your business. It attracts the right kind of customers.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Marketing AI 134

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 134

SmartBrief - Marketing

JUNE 12, 2023

While these articles tend to be non-promotional in character, they enable authors to display their expertise, thereby building their credibility and authority. By contributing guest articles, you demonstrate that you are on the cutting edge of your industry and cultivate trust with customers.

Tips 52

Tips PR Guidelines Loyalty 52

Zoominfo

JANUARY 21, 2019

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. 78 Customer Engagement Statistics. Read: 78 Customer Engagement Statistics. Keep reading.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Martech

JANUARY 30, 2023

Just for fun, I asked ChatGPT to write me an article for martech about how digital marketers should use ChatGPT. The advanced natural language understanding capabilities of ChatGPT enable chatbots to understand customer intent and respond appropriately, which can lead to a more satisfactory experience for the customer. …The

Marketing AI 104

Marketing AI Blast Campaigns Copywriting Lead Ranking 104

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

RebelMouse

SEPTEMBER 8, 2022

This article was originally posted on the Chartbeat blog. We regularly field questions from our customers about how their data compares to global referral and engagement patterns. Facebook Instant Article Traffic Has Declined in Recent Months. Is There an Optimal Article Length?

Traffic 89

Traffic Facebook Privacy Custom Publishing 89

Zoominfo

JANUARY 15, 2019

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Key Takeaways from the Best Sales Articles of 2018. The post 10 Most-Read Sales Articles of 2018 appeared first on ZoomInfo Blog. Happy New Year!

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

CMSWire

DECEMBER 22, 2023

Examining the hot topics for CMSWire in 2023, per our readers. Continue reading.

Generation 111

Generation Marketing 111

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Salesforce Marketing Cloud

JULY 10, 2023

Great customer service doesn’t always involve an agent. We’ve found that 59% of customers prefer self-service tools for simple questions and service issues. Your customers can easily get the answers they need with knowledge base articles, which are informative help articles on your site.

Knowledge Base 52

Knowledge Base Work Management FAQ Ideal Customer Profiles 52

Heinz Marketing

SEPTEMBER 5, 2023

You’ve triumphantly sealed the deal in a B2B transaction and warmly welcomed a fresh face into your customer base. A well-crafted post-sale customer marketing plan is vital to constructing solid customer relationships, minimizing attrition, and extracting maximum lifetime value from your clientele.

Practices 110

Practices Planning Best Practices Paid Search Agency 110

Biznology

APRIL 10, 2020

Highlights of this week’s missive include an array of articles and TED Talks on navigating through these unprecedented series of events, with timely and thoughtful counsel that is equally applicable to our professional and personal lives. ” “Adapting customer experience in the time of coronavirus. Here’s how.”

Lead Scoring 197

Lead Scoring Lead Ranking Thought Leadership Leads 197

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. It requires creating customer value which in turn requires a customer-centric approach. So, achieving sustainable growth requires more than just increasing revenue or market share.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Martech

NOVEMBER 3, 2023

This article was co-authored with Dan Gutter , Sr. Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments. Loyalty points.

Cost per Acquisition 104

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 104

Marketing Insider Group

MARCH 2, 2020

Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. Buying Decisions Are Based on the Heart.

Case Studies 336

Case Studies Customer Surveys Trust Marketing Forrester 336

Biznology

OCTOBER 11, 2017

Here’s an easy way to round out your content marketing strategy with videos that that increase engagement at lots of different spots on the customer journey map. Convert articles and blog posts to video. The same is true for articles like research reports and white papers. Beef up your video content. Like this post?

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

Martech

OCTOBER 10, 2023

The first article in this three-part series was “ Collaboration across people, processes, data and platforms.” ” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy.

Customer Satisfaction 115

Customer Satisfaction Enterprise Management Work Management Multi-Channel 115

ClearVoice

FEBRUARY 3, 2021

What is an article? An article is a piece of writing that educates, informs and/or colorfully illustrates a topic using purpose-driven writing, provocative insights and a unique perspective designed to engage an audience. Articles also can be… Blog posts. A general guide to article length: Short Form (500 words or less).

Thought Leadership 52

Thought Leadership FAQ Viral Marketing Fulfillment 52

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. As a result, the survey findings often mismatch with actual customer behavior and preferences.

Marketing AI 110

Marketing AI Research Paid Search Agency Customer Surveys 110

Salesforce Marketing Cloud

APRIL 18, 2024

If you asked any communication service provider , they are focused on improving customer service experiences to increase loyalty and decrease churn. But there is so much uncertainty out there around AI for telecom customer service because it exposes those organizations to new risks and uncertain returns.

Work Management 52

Work Management Service Features Customer Satisfaction 52

B2B Marketing Directions

FEBRUARY 25, 2024

An article appearing in the current issue of the Harvard Business Review offers a potential solution for this conundrum, at least when it comes to brand advertising. " The authors clearly state their central message early in the article: ". The Right Way to Build Your Brand " was written by Roger L. 45% of the CP campaigns (vs.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? Get the free report What is a customer Service Star ?

Work Management 132

Work Management Peer-to-peer Service Communities 132

Biznology

JULY 17, 2017

From a sales-marketing-business-development perspective, the ultimate goal is usually to increase revenue—to secure new customers or clients. Prospecting – identifying potential new customers or clients; learning about them; and making initial connections. Like this post? Sign up for our emails here.

Social Media 167

Social Media B2B Thought Leadership Media Customer Satisfaction 167

Martech

NOVEMBER 13, 2023

Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like.

Planning 99

Planning Work Management Act-On Organic Leads 99

SmartBug Media

FEBRUARY 1, 2024

In the fast-paced world of business, acquiring new customers is crucial—but retaining existing ones is equally important. A successful email marketing strategy includes post-purchase emails that drive engagement, revenue, loyalty, and, ultimately, customer retention. What Are Customer Retention Emails?

Loyalty 59

Loyalty Acquisitions Word of Mouth Cross-Selling 59

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Here are six Customer Service Week ideas to show your appreciation all year round.

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Biznology

NOVEMBER 16, 2020

Quality customer service focuses on providing exceptional customer experiences. The goal is to convert leads into paying customers, build relationships with them, retain them, and turn them into brand advocates. To dramatically improve the effectiveness of your customer service, you need to collect customer data and act on it.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

DivvyHQ

FEBRUARY 2, 2023

If you're looking to improve your customer experience, this new article is a must-read. Learn who needs to have a seat at the CX strategy table, as well as how to set goals, map the customer journey, personalize interactions, and more!

Marketing Management 98

Marketing Management Marketing & Strategy Ad Building Personalization 98

RebelMouse

SEPTEMBER 30, 2021

RebelMouse's Particle Assembler is designed to break down articles into micro pieces of content, which we call "particles." Individual particles in an article can be styled , shared , converted to slideshows , and now, take specific CSS styling to make them pop, when you want them to pop. By adding some simple (or complex!)

Class 52

Class Design Paid Search Agency Tools 52

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. That’s why it’s so vital to collect customer feedback. What Is Customer Feedback?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Heinz Marketing

APRIL 19, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. The true magic lies in keeping those customers. Why Customer Retention Matters Customer retention isn’t just a feel-good metric; it’s the lifeblood of sustainable growth.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59