Marketing Insider Group

SEPTEMBER 4, 2012

But before I do, I thought it would be a good idea to share some of the best articles this year on the topic. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. And 6 Social Media and Search articles you missed when life was too hectic. The 30 Best Content Curation Resources for Marketers.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Canadian Marketing Association

FEBRUARY 28, 2019

CMA’s B2B Council has rounded up some interesting articles, trends and insights from the B2B industry. The power of storytelling in business Good storytelling helps people better understand what you're saying and remember the information more clearly. The article addresses what it is like to work in B2B and the evolution.

Curation 48

Curation B2B Storytelling Digital Transformation 48

Salesforce Marketing Cloud

AUGUST 29, 2023

If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. Get articles about marketing selected just for you, in your inbox Sign up now 2. Use great storytelling to create emotional connections Can we ask you a Question…? You can do the same.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Vidyard

SEPTEMBER 27, 2022

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Curating Resources 1.2 Curate Sales Enablement Tools and Resources (Instead of Collecting) 2.2

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

ClearVoice

NOVEMBER 4, 2022

We’ve curated a list of our favorite marketing blogs and newsletters – resources you can go back to again and again for up-to-date information to implement in your business right away and get results. A post to check out: A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Stevens & Tate

MAY 27, 2022

Seniors Prefer Visual Storytelling. The best way to reach senior citizens is through the use of visual storytelling (according to multiple studies on the subject). Read More Related Article: 4 Senior Living Video Marketing Ideas That Will Improve Engagement. YouTube Videos Can Drive Traffic.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Heinz Marketing

APRIL 27, 2022

We can have various personal qualities or interests as this helps curate our unique selves, however it’s crucial to find certain elements of your brand that relate to one another. Storytelling – The way you communicate your personal brand can make or break if the perception was executed properly.

Personalization 95

Personalization Branding Brand Identity Peer-to-peer 95

Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. These are both well within your limits to curate and achieve.

Storytelling 60

Storytelling Thought Leadership Ideal Customer Profiles Curation 60

Valasys

JULY 31, 2023

It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels. The content is then curated and scheduled for distribution across various channels, such as social media, email, blogs, and websites, according to predefined rules and audience segmentation.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 51

Storytelling Enterprise Management Branding Brand Identity 51

Sprout Social

AUGUST 3, 2023

In this article, you’ll learn how social media entertainment grew and ways you can approach it for your brand to increase your loyal customer base while staying relevant. Audience preferences for storytelling in marketing More time at home and on their phones also meant audiences were wanting for more entertainment.

Social Media 90

Social Media Media Content Storytelling 90

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . What Is Demand Generation? Demand generation involves an array of techniques used to enhance the exposure of your brand.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Martech

AUGUST 9, 2022

In my last article, I shared the key areas for applying AI and ML models in marketing and how those models can help you innovate and meet client demands. One of the most often neglected areas of AI/ML model development and deployment is the storytelling that is required to help others understand what the models should be doing.

Marketing AI 110

Marketing AI Planning Work Management Paid Search Agency 110

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. In this article Overview What to Look for in an AI Platform How is AI helping in B2B marketing?

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Sprout Social

FEBRUARY 15, 2024

In this article, we’ll explore audience engagement benefits and strategies. Use visual storytelling Users respond more favorably to posts that include visuals like graphics, videos and photos. Curate the visuals so they signal the brand’s identity to your target audience without them ever seeing a logo or brand name.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Seismic

AUGUST 31, 2020

And to further complicate matters, today’s buyers are part of the “experience economy,” a concept which Pine and Gilmore introduced in their Harvard Business Review article, “Welcome to the Experience Economy.”. B2B buyers are increasingly demanding a B2C experience and moreover they expect the experience to be personalized and immersive.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

EveryoneSocial

APRIL 8, 2020

And for the organization, you have storytellers helping to humanize the brand and as a result of putting a human face to the brand name: reaching untapped audiences where many are unfamiliar with your company. . But you want to make sure the content mix is varied, nothing says “Blah” more than generic 500 word articles that add little value.

Social Media 108

Social Media Media Paid Search Agency Case Study 108

Content Marketing Institute

MARCH 30, 2018

You’ve probably seen at least one “10 Trends We Hate” or “X Trend Is Officially Dead” article. Non-Obvious trend: Back-storytelling. The 25-minute documentary also traces how the 16 articles established long ago still guide the company today. One bonus idea to steal: Curate trends yourself. Be thoughtful. Be elegant.

Curation 108

Curation Content Marketing Proposals Dwell 108

ClearVoice

JANUARY 26, 2024

The article showed promise at publication, but over the next four years, it drove over half a million page views with no additional investment from our team. Sponsored Content: Develop sponsored articles that align with the theme of your paid campaigns. Here’s an example from ClearVoice’s marketing.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Convince & Convert

MARCH 31, 2015

Many reluctant marketers will have a background in other disciplines, from operations to finance to documentary storytelling. This article is excerpted from the new Wall Street Journal best selling book Non-Obvious: How To Think Different, Curate Ideas & Predict The Future. Support Broader Team Integration.

Work Management 151

Work Management Marketing Management Paid Search Agency Cross-Selling 151

Scoop.it

MARCH 7, 2023

To make sure that your video content is on par with your storytelling, and that you’re able to portray your brand and business properly with video, you should be able to produce high-quality videos. How do you pick the right tools of the trade for yourself?

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Convince & Convert

DECEMBER 5, 2013

During Movember, moustaches of all shapes, sizes and awkwardness were made to be celebrated, whether through photos, videos, or article round-ups or Tumblr blogs on the best ‘staches of the month. did a good job of curating a centralized place for the movement. So, what was fueling the social conversation? Movember participants!

Case Study 136

Case Study Case Studies Studies Paid Search Agency 136

Mailmunch

JULY 9, 2021

For this reason, many organizations would curate the newsletter from their best article of the week, month, or quarter. A poorly curated newsletter will not only be ignored, but it can also increase your unsubscribe rate. Should one automate newsletters or curate them? That’s a very short window to make a nice impression.

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

KoMarketing Associates

DECEMBER 19, 2013

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. This article really hit home – not everyone can be a social media pro! Looking back at this article, many of their predictions including Google Authorship, structured data and Google+ are spot on.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Sprout Social

JANUARY 12, 2023

In this article, we’ll outline everything you need to know about developing and sharing your own brand values. Brand storytelling goes beyond the facts to highlight the “why” behind your business. While these efforts can be polarizing, they will ultimately help you curate an audience of loyal fans that want what you’re selling.

Lead Scoring 129

Lead Scoring Lead Ranking Effectiveness Branding 129

KoMarketing Associates

MAY 5, 2015

One way to grab (and hopefully) keep their attention is to compile and curate recent, relevant, and quality research – in other words, information that your target audience is likely seeking out to inform their buying strategies. But what does it take to stand out and connect with a target audience from an emotional perspective?

Education 120

Education Tactics B2B Marketing Practices 120

Tony Zambito

APRIL 12, 2011

  Content Curation : In B2B marketplaces, and those specialized markets that content tends to be industry specific, offering content curation can be an avenue for buyers to engage with an organization.    I use the term storytelling to distinguish from the sometimes stale approach of formalized written case studies. 

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

ClearVoice

JANUARY 11, 2020

Podcast recording tips for beginners: The resources I’ve listed come from materials geared toward radio storytelling curriculum developed for teachers and their students and/or young adults. These are some tips I gathered from multiple sources and curated for you. Pre-recording: Test your equipment and know your gear.

Tips 64

Tips Storytelling Buzz Curation 64

SmartBug Media

APRIL 12, 2019

One of my favorite blogs from Challenger outlines “ Why Salespeople Need to Be Storytellers ” to help sales professionals understand the importance of storytelling and learn how to tell a story. Their blog is curated by a team that lives and breathes content marketing every day. Content Marketing Institute. The Sales Blog.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

ClearVoice

OCTOBER 12, 2018

This Seattle-based university has an 8-month online course that offers a certificate in storytelling and content strategy with three courses: content creation (the power of storytelling), content strategy (crafting the user experience), and content science (data analysis & understanding the problem).

Course 86

Course Training Content Marketing Budget Programs 86

Buffer

MARCH 5, 2021

A good start is looking into the topics, trends, and habits of your target audience and using that information to curate engaging content. A good start is looking into the topics, trends, and habits of your target audience and using that information to curate engaging content. Tell us more about you! It’s all trial and error.

Social Media 91

Social Media Paid Search Agency Ideal Customer Profiles Media 91

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. This is an article by Ann Handley covering a video by the amazing and talented Tim Washer. Articles I Wish We Wrote. Curated Lists I Wish We Created. Maersk on Facebook. Photos of ships!

Examples 100

Examples Peer-to-peer Content Hubspot 100

Content Standard

MAY 8, 2018

Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job. Look around the Internet and you’ll find endless examples of these curated experiences in action.

Top of Funnel 48

Top of Funnel Marketing Websites Storytelling Content 48

B2B Marketing Traction

JULY 2, 2014

I recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. Tell a Story to increase Engagement and Readership.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

Hubspot

FEBRUARY 16, 2022

She adds, "There was one prospect I was reaching out to and I realized in addition to sales and marketing, her storytelling interests involved theatre, as well. Make it personal, but also have fun as if you were going out for coffee, or hanging out after work.".

Work Management 90

Work Management Marketing Management Tips Hubspot 90

Hubspot

AUGUST 29, 2019

The PRNEWS Blog features in-depth analysis of current industry news, useful how-tos, career advice, and opinion articles from PR pros across numerous industries. The End of Linear Storytelling: The #Thumbstopping Story of Our Digital Future Or Trading Catharsis for Engagement. Why PR Needs Financial Literacy. Edelman Insights.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

ClearVoice

SEPTEMBER 28, 2019

Read other articles in this writing series: Research Like a Pro: The Professor’s Guide to Smarter Writing Research. Going Old-School Works: How Index Cards Can Help Writers Improve Storytelling. government. Besides the U.S. libraries #research #writing Click To Tweet.

Curation 69

Curation Storytelling Knowledge Base Research 69