Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Sprout Social

JULY 21, 2022

Social curation and bookmarking sites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Platforms like Instagram, which has more than 1 billion monthly active users , have made it easier than ever before to curate and share photos and images. Social shopping networks. Interactive social media apps.

Social Media 145

Social Media Social Marketing Media Curation 145

Buffer

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. Here are some tips to help you evaluate what will work best for you.

Social Media 100

Social Media Features Media Curation 100

Buffer

JANUARY 23, 2023

Choosing to prioritize the right social networks for your goals Jack Appleby is a social strategist, writer, and marketer who has developed his own personal brand through his Twitter account specifically. But this year, the writer will be shifting his focus from Twitter to LinkedIn.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Convince & Convert

NOVEMBER 7, 2013

In celebration of reaching 300,000 followers on LinkedIn , L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” The campaign lives on a dedicated microsite, [link] , where users are asked to synch their LinkedIn profile to participate. After all, isn’t that part of the reason we’re all on LinkedIn?

Communities 137

Communities Linkedin Microsite Social Media 137

Marketing Insider Group

JANUARY 4, 2021

What works for one SaaS company may not work for the next. LinkedIn is probably at the top of the list since it’s B2B-focused. Twitter makes sense, as well. Along with your original content, curate articles to post that are reputable, such as tech publications or industry groups.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Sprout Social

NOVEMBER 1, 2021

Chances are that your employees are already on social media and talking about their work. Employee advocacy is the promotion of a brand or company that an individual works at. Positively share about their experiences and work life, offering an “inside look”. What is employee advocacy? Types of employee advocacy.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Madalyn is for Twitter, what Mari is for Facebook. Her Twitter posts cover every aspect of SMM.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

APRIL 6, 2021

Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. What if there was a way to take a lot of the guesswork out of expanding your network, to consistently get connected with credible, experienced professionals who are able and willing to help with whatever you’re working on? The Product.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

ConvertKit

AUGUST 4, 2021

Welcome emails are the ideal format to introduce yourself, your work, and how they can benefit from it. Emails take your audience from noisy social media feeds to individually curated inboxes. Bastien Siebman: Minimalist Work newsletter. He shares them through Minimalist Work and Templana. Two links to existing articles.

Examples 145

Examples Newsletter Template Landing Pages 145

Valasys

JULY 31, 2023

It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels. The content is then curated and scheduled for distribution across various channels, such as social media, email, blogs, and websites, according to predefined rules and audience segmentation.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Pam Didner

JANUARY 12, 2022

I was glancing at Harvard Business Review during the holidays, and this article, Sensemaking for Sales (Jan-Feb edition, Page 122-129 by Brent Adamson), caught my attention given that I am always looking for ways to understand sales better from a marketing perspective. Happy New Year! Turn abstract concepts into concrete insights.

Work Management 82

Work Management Marketing Management Curation Best Practices 82

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting.

Lead Generation 96

Lead Generation Linkedin Paid Content Generation 96

Thinkers360

MARCH 1, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! I then take meetings with clients and team members.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Digital Transformation Opt-out 52

SocialPilot

DECEMBER 6, 2023

It’s not enough to let people know that you’re the King or Queen of something, you actually have to work to make this true. Curate Relevant and Impactful Content Whether you’re a consultant, employee or on the job hunt, you’re going to be Googled by your potential client, boss or recruiter. You know the ones!)

Personalization 89

Personalization Brand Identity Branding Tips 89

Oktopost

FEBRUARY 19, 2024

The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? Your advocates are almost nine times more likely to post on LinkedIn than they are on X (formally Twitter), its closest ‘competitor’. Short answer–yes.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Zoominfo

JUNE 12, 2019

Twitter Followers: 124k. Through Sales Gravy, Jeb has worked with numerous Fortune 500 companies to build top-performing sales teams, including Paycom & Autozone, just to name a few. Twitter Followers: 22.9k. Twitter Followers: 67.2k. Twitter Followers: 66.6k. Twitter Followers: 49.1k. Check them out!

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Launch Marketing

SEPTEMBER 30, 2020

The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms? To make content marketing work, marketers and writers need to be generating content on a regular basis.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Thinkers360

FEBRUARY 23, 2024

Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success. She brings clarity and accountability to the world of executive coaching.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

Navigate the Channel

JUNE 19, 2023

Stay ahead of the curve by curating and creating diverse content that resonates with your followers. Curate and Construct Your Content We think of this as the three Cs and the center (another C!) You need content, so you must create it and you must curate it. Whew, we just gave you back the gift of time.)

Social Media 65

Social Media Media Curation Content 65

Salesforce Marketing Cloud

AUGUST 18, 2023

We’ve curated a few of our must-attend sessions below. See why MuleSoft and other Salesforce products work better together As the integration solution that powers the world’s #1 CRM, we have a lot of Muley magic to uncover at Dreamforce! If that number is a bit overwhelming for you, don’t worry!

Automation 98

Automation Peer-to-peer API Communities 98

Contently

JUNE 13, 2018

Most of our social content links to an article or report we want our audience to read, so if they follow through to our site, that’s a better win for us. At Contently, I schedule seven tweets, four Facebook posts, and two LinkedIn updates per day. Brands should at least have a Twitter, LinkedIn, and Facebook page.

Social Media 158

Social Media Paid Search Agency Companies Media 158

Marketing Insider Group

JULY 22, 2015

The best social selling teams and representatives are journalists and curators; delivering the right content to the right customer on the right channel at the right time of the sales cycle. They certainly are NOT going through their summer reading list when they are online; they are busy working. Curate From 3rd-party Sources.

Curation 100

Curation Sales Cycle RFP Content 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. ET Thursdays.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

AUGUST 27, 2015

Are you working at a feverish pace to get through your call list with no luck? Face it, the impact of the common cold is an epidemic issue in sales organizations, since it costs too much and doesn’t work, as noted in the below statistics! Cold calling does not work 90.9% Contribute to a conversation in a shared LinkedIn Group.

Cold Calling 100

Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

EveryoneSocial

FEBRUARY 22, 2022

Your work speaks for itself, of course, but being active on social media and participating in relevant conversations online allows you to reinforce your digital professional brand and expand your network. Now, more than ever, your online brand works together with your offline brand. Optimize your LinkedIn profile.

Brand Identity 56

Brand Identity Branding Aggregators Paper 56

ClearVoice

JANUARY 14, 2020

The other day, I found out that a client of mine had saved no less than 3,000 editorial articles relevant to his industry in an Evernote file, thinking he could “do something with them someday.” Write a short post that summarizes the article, adds your own thoughts, and then links to the original article.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Scoop.it

FEBRUARY 2, 2022

When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it. After several hours of hard work to put an article out into the world, this feels like a wasted opportunity. to discover and curate content, as well as how to organize it. Facebook pages.

Distribution 52

Distribution Curation Content Newsletter 52

Oktopost

JANUARY 2, 2023

Employee engagement is a measure of how satisfied and motivated your employees are with their responsibilities, compensation, benefits, and overall work experience. In this article, we’ll explain why employee engagement is important and help you maximize engagement through your social media strategies. Why do we follow that rule?

Social Media 62

Social Media Media Peer-to-peer High Quality Lead 62

EveryoneSocial

JULY 11, 2023

In fact, Edelman Trust Barometer shows employees are 3x more credible than CEOs , when it comes to talking about working conditions. GPT-4 allowed us to scale our curated share copy production without sacrificing quality or our unique brand voice. Related: Do you know the secrets of the LinkedIn algorithm? Review and edit.

Marketing AI 52

Marketing AI Work Management Social Media Marketing Management 52

Buffer

SEPTEMBER 6, 2022

In this article, we hope to provide an answer to that question. Of course, leave room for experimentation, but once you know which platforms work best for you and your audience, be confident in your decision to adopt one or stay away. This helps you find and maintain a balance between what is work and what isn’t.

Creativity 120

Creativity Youtube Newsletter Comparison 120

xiQ

DECEMBER 15, 2021

In fact, according to a research report published by Mckinsey, in February 2021, 62 percent of employed Americans worked at home during the pandemic, compared with 25 percent in 2019. SmartSourced Content TM curation. Leverage neuroscience and ai to help sales grow. Comprehensive all-in-one company profiles compiled in seconds.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Oktopost

MAY 23, 2023

Whether you’re saving 6 seconds or 6 hours of extra work, ctrl+c, and ctrl+p are still two of the best inventions of the 21 st century – no contest. Say, a blog post that performed well on your website reinvented for LinkedIn or condensed into a few key points for a tweet. We’re all on familiar terms with Copy and Paste.

Social Media 91

Social Media Social Marketing Media Content 91

Adobe Experience Cloud Blog

AUGUST 10, 2017

When looking at interactions with your audience on Twitter, it is more important to care about the quality of the engagement rather than the quantity especially since the different types of engagement do different things for your business. What Tips Can You Give B2B Marketers Trying to Build Their Twitter Following?

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

ClearVoice

AUGUST 1, 2023

Understanding the Freelance Writing Portfolio Simply put, your freelance writing portfolio is a curated collection of your writing pieces. Bylined content samples This is where the work speaks for you. Bylined samples are articles or pieces you’ve written that carry your name as the author. And with 71% of employees in the U.S.

Work Management 52

Work Management Sample Ad Building Tips 52