SmartBug Media

APRIL 27, 2023

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. situation].” Using contextual data.

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

SmartBug Media

FEBRUARY 7, 2022

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. You can target your content more effectively by using web analytics to understand your audience. 9 percent?!

Analytics 279

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 279

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Optinmonster

JULY 26, 2021

Do you want to integrate customer relationship management (CRM) apps with HubSpot to improve your workflow and increase sales? HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools. Best HubSpot CRM Integrations. OptinMonster seamlessly integrates with HubSpot.

Hubspot 86

Hubspot CRM Work Management Marketing Management 86

Hubspot

DECEMBER 30, 2020

Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. Advertising Experiments HubSpot Tried in 2020. Audio Advertising. “In YouTube Advertising.

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. HubSpot’s Case Study. What makes this content offer great? A few things.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process? I’ve lightly edited our exchange.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Seismic

NOVEMBER 8, 2021

Content marketing becomes more powerful when combined with a contact database that’s rich with prospective customers’ preferences, demographics, and other data. Sending the right content at the right time to the right person is the strategy of inbound marketing. Benefits of using AI-powered sales enablement tools with the HubSpot CRM.

Hubspot 59

Hubspot Marketing Analytics Tools Sales Cycle CRM 59

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. Of course, you don’t want to throw together any old content and call it a blog.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. What KPIs are important for content marketing? What are KPIs?

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SmartBug Media

JUNE 26, 2020

Closed won opportunities are marked as customers, but HubSpot doesn’t automatically do anything to the lifecycle stage of a closed lost opportunity. Savvy marketers will want to continue engaging with those contacts and staying top of mind in a relevant, non-annoying way. Custom HubSpot Processes. + The Debate. Email Messaging.

Lead Ranking 111

Lead Ranking Marketing Qualified Leads Hubspot MQL 111

Stevens & Tate

MARCH 29, 2021

HubSpot is one of the many CRM (customer relationship management) solutions that is available on the market; however, it is also considered one of the best. There are many reasons why you should consider implementing HubSpot, from the many features available to the customization options.

Social Media 77

Social Media Hubspot Media Marketing Management 77

Animalz blog

JANUARY 23, 2023

We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your content marketing. The question is: how much of either should you use?

Tools 125

Tools Content Marketing Content Work Management 125

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 132

Digital Asset Management Paid Content Work Management Marketing Management 132

Only B2B

NOVEMBER 30, 2020

According to CMI, around 42% of the B2B marketers think content. marketing is an effective way to attract more leads and 69% think content is the best way to direct mailing and PR. Hence the phrase ‘Content is the king’ flaunts itself in its way. Well Crafted Blogs Content Marketing Paid search marketing Email marketing.

Paid Content 126

Paid Content Paid Search Agency Content Marketing Planning 126

Heinz Marketing

MARCH 31, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. If your emails are not relevant or interesting to your recipients, they are more likely to be marked as spam or deleted.

Deliverability 86

Deliverability Optimization CAN-SPAM Content 86

Navigate the Channel

JULY 9, 2023

so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Developing enough valuable and relevant content for your audience every day can seem unrealistic or unnecessary. A social media content calendar helps keep your company organized while connecting with your audience online.

Ad Building 65

Ad Building Tips Content Social Media 65

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. It requires a deep understanding of your target audience along with the ability to create and deliver content relevant to each individual.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

SmartBug Media

AUGUST 17, 2020

In this article, we’ll look at four pros and four cons of migrating your WordPress website to the new iteration of HubSpot’s content management system, named CMS Hub. We’ll start with the cons first and then move toward the many benefits of the HubSpot ecosystem. There is no getting around having to pay for HubSpot.

CMS Development 93

CMS Development Industry CMS Hubspot Enterprise Management 93

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Optinmonster

JANUARY 14, 2024

Are you interested in the latest content marketing statistics? In the ever-evolving world of digital marketing , content remains king. But what makes content truly reign supreme? Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Hubspot

APRIL 9, 2020

That’s how search engines provide relevant information to users. The content on your website needs to provide a solution to a user’s problem, whether it’s a long-form article or a one-word answer. The content on your website needs to provide a solution to a user’s problem, whether it’s a long-form article or a one-word answer.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Content Assistance has been available for social media since May. Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail.

Data Hygiene 91

Data Hygiene Privacy Landing Pages CAN-SPAM 91

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. AI-assisted content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? It shouldn’t create 100% of your content, but it can be part of your content creation. Content creation still requires the invaluable human element. Why is AI okay sometimes but not others?

Marketing AI 90

Marketing AI Work Management B2B Marketing Management 90

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Whether new to manufacturing content marketing or looking to improve your efforts, this guide will provide the insights and best practices you need to know when writing industrial blogs. Reaching the right audience with relevant content is not easy.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Hubspot

MAY 11, 2020

But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. Entire industries have been forced into hibernation in recent weeks, but this does not mean audiences' appetites for helpful content has gone away. Essential, in fact. On the contrary.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Hubspot

DECEMBER 12, 2019

Adding the podcast to search results is going to affect content creators, SEO specialists, marketers, and perhaps most importantly, it will also likely have a major impact on podcasts. If you do any reading on the podcast industry, you will find endless articles lamenting "the discoverability problem" of podcasts.

Hubspot 99

Hubspot SEO Design SERP 99

ClearVoice

FEBRUARY 21, 2024

Maintaining balance is crucial for mid-market and enterprise businesses, especially those inclined toward outsourcing content. Content Marketing Institute found that 75 percent of enterprise marketers report that their organization outsources at least one content marketing activity annually. Skimping on quality is not an option.

High Quality Lead 52

High Quality Lead Cost Top of Funnel Allocation 52

Hubspot

APRIL 9, 2018

Publishers can charge more for video advertising than banner ads in text-based articles. According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site.

Hubspot 69

Hubspot Video Marketing Lead Ranking Budget Programs 69

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. This, of course, is easier said than done.

Social Media 118

Social Media Traffic Top of Funnel Media 118

ClearVoice

FEBRUARY 2, 2024

The success of that execution depends on how well your content operations support your content strategy. Content operations and content strategy are intrinsically tied together. What is Content Strategy? At its core, a content strategy is your master blueprint. What are Content Operations?

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52