The Point

APRIL 29, 2021

If you’re using a shared IP address (through a marketing automation provider, for example), then your email reputation will always be subject to the behavior of other senders on that same IP, so any efforts to otherwise protect your domain will be for nought. * The set-up process for a new domain can be complicated and time-consuming.

Domain 173

Domain Email Marketing CAN-SPAM Marketing Management 173

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

seo.co

OCTOBER 4, 2021

There are five types of content you’ll need in order to rank for your local keywords effectively: 1. Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign. For example, let’s say your business is attending a major trade show in your area.

SEO 105

SEO Lead Scoring Lead Ranking Press 105

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). If you’re wondering how to make this happen, this article is exactly what you need. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

ConvertKit

OCTOBER 21, 2020

7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: What’s worse: much of the advice and newsletter examples out there are only applicable to brands—brands with dedicated design teams, professional copywriters, and far bigger marketing budgets. Jump ahead.

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. Marketers need to deliver content that attracts buyers. This is what content marketing is. Content marketing isn’t novel. It’s not that companies aren’t publishing content.

Paid Content 291

Paid Content Ad Frequency Paid Search Agency Marketing Budget 291

Parse.ly

JULY 25, 2023

In the lightning-paced world of digital media, viral content can be a game-changer. But creating viral content is not merely an exercise in luck. The science of viral content Viral content has certain characteristics—it strikes an emotional chord, screams hyper-relevancy to an audience, and often carries elements of novelty or whimsy.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Contently

APRIL 23, 2020

After the articles went live, readers would send in hundreds of comments. Since then, comments and questions have been the content metric I secretly value over likes and shares and views. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag. Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

SendX

MAY 18, 2020

This means that your content has to stand out from the rest in order to draw visitors to your site and get them to click on your affiliate links. In this article I’ll discuss three ways to increase your affiliate income by selling through your email list. Above is a great example from British men’s clothing brand, Topman.

Promotion 306

Promotion Email Marketing Urgency Marketing Paid Search Agency 306

Scoop.it

AUGUST 25, 2022

This article will give you a birds-eye view of NLP and insights into its application in machine learning marketing and content creation. At the back-end, Alexa adds the song to John’s playlist and changes its algorithm to increase the frequency of playback. A closely related but different term is natural language generation.

Marketing AI 64

Marketing AI Process Top of Funnel Lead Ranking 64

Marketing Insider Group

MARCH 30, 2020

The good ‘ole weekly Blog with consistently published articles is the proof your prospects are looking for. Quick Takeaways: Providing actionable content to B2B customers is the key to winning their business. Targeted follow-up content, coordinated with your sales team, can boost your sales to incredible levels.

B2B Sales 286

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 286

Hinge Marketing

DECEMBER 16, 2020

One secret that is getting out is by leveraging B2B licensed content. What is B2B Content Licensing? B2B content licensing is the leasing of or renting of a specific piece of existing content – guide, research study, book, etc. Download Research as Content: A Guide for B2B Marketers. Here are four reasons.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Optinmonster

MARCH 21, 2024

In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. This cookie then communicates with Google Ads, signaling your ads to appear as the user navigates the internet, whether they’re reading news articles, watching videos, or searching for related topics.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

Martech Advisor

JANUARY 23, 2020

In this article, we discuss: What is multicultural marketing. Examples of 2019’s best multicultural marketing campaigns. Look for customer insights across different cities and regions relevant to your targeted cultural group. This will ensure your content isn’t close to any kind of stereotype or cultural prejudice.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

ClearVoice

FEBRUARY 28, 2023

Wondering if your old content needs a little content pruning? If your brand has created content for a while, there’s a good chance some of it is already outdated. In this guide, we show you what content pruning is all about and why you need it. What is content pruning in SEO? Why is pruning old content important?

Content 52

Content Ad Frequency Case Studies Paid Search Agency 52

Salesforce Marketing Cloud

JANUARY 29, 2024

Table of contents What is an email list? Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. A simple way to do this is adding your subscriber’s name to the subject line, along with content relative to their preferences. What happened next?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Predictive Response

JANUARY 7, 2023

Remember: Although you may have a large list of subscribers and a lot of email content to share, it doesn’t mean that you will automatically see a huge turn out with your email campaigns. Your customers will feel more engaged and interested because they will feel connected to the content you are sharing. Segmentation.

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

Optinmonster

DECEMBER 20, 2023

As an experienced content writer for OptinMonster , I’ve learned a few tricks of the trade that I’m excited to share with you. You can use these for SEO, content development, and digital marketing. Social media hashtags are essential keywords, so see what people use when sharing your content.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Sprout Social

JANUARY 11, 2024

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. They capture the subtle yet significant impressions your brand leaves.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Martech

AUGUST 26, 2022

In this article, let’s explore three cognitive biases you can use to shape how customers think about your product or service while interacting with your brand. In the article, the researchers presented findings from a study in which participants were given a choice about a life and death scenario. Instead, it was a decoy.

Bundling 99

Bundling Ad Frequency Pricing Price 99

Navigate the Channel

JANUARY 19, 2024

This article explores three effective ways to use social media to grow your blog. By sharing content, engaging with followers, and utilizing platform-specific features, you can attract more visitors to your website. Hashtags play a crucial role in increasing your content’s reach. Also, consider the frequency of your posts.

Social Media 65

Social Media Media Blogger Demographics 65

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation?

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Scoop.it

MAY 20, 2020

You can use it to share: Your blog posts, videos, and other original content. Curated content. A great way to do this is to create sections for your newsletter and fill them out with relevant content each time. Here’s a great example from Pat Flynn of Smart Passive Income. Check out these great examples.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Webbiquity

OCTOBER 1, 2019

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. However, 55% of content marketing teams are small and often have just one person creating content for an entire organization. Start by creating more relevant lead magnets. Guest post by Rahul Varshneya.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 211

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. You can gauge the level of a buyer’s intent through the content they consume. For example: Reading specific articles on your website.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Scoop.it

JULY 8, 2021

However, creating successful content is a challenge. This leads us to a key challenge: for your content to bring results, it needs to be consistent, unique, and rich—all of which takes more time than you likely have. Luckily, there’s a (quite) easy solution: content curation that powers your content efforts on WordPress.

High Quality Lead 85

High Quality Lead Curation Efficiency Content 85

seo.co

APRIL 17, 2022

If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. It’s not enough to fill a blog with empty content.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

SalesIntel

MARCH 20, 2024

This article will help you know the pitfalls to avoid when crafting sales email sequences. By not personalizing the content and messaging, businesses miss the opportunity to establish a meaningful connection with the prospect or demonstrate any understanding of their priorities or challenges.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Vision Edge Marketing

MAY 5, 2020

My boss at the time was four decades ahead of the mainstream thinking articulated by Phil Kotler in his 2017 article, Customer Value Management, a company’s job is to create superior customer value in the mind of the customer.” An example of trying to surmise customer values can be illustrated in the traditional car purchase.

Work Management 163

Work Management Marketing Management Allocation Customer Satisfaction 163

Hubspot

MAY 11, 2020

But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. Entire industries have been forced into hibernation in recent weeks, but this does not mean audiences' appetites for helpful content has gone away. Creating New Content in Times of Crisis.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

Webbiquity

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. For example, LinkedIn is a platform for professionals, employees, and companies. During this lockdown, you may need to increase your posting frequency to get the attention of people.

Tools 232

Tools Social Media Social Networks Work Management 232

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations.

Marketing AI 93

Marketing AI Optimization Allocation Customer Satisfaction 93

Brandpoint

OCTOBER 23, 2020

With such a saturated market of news and information, controlled media is not only a way to gain full control over the perception of your brand, but also guarantee that your content is seen. For example, the placement of your media incorporates the timing and frequency of distribution, the targeted audience and more along those lines.

Media 143

Media Advertising Agencies B2B Thought Leadership Distribution 143

Vision6

JANUARY 9, 2022

Have they downloaded some of your content and then become inactive? The more segmented you get, the more relevant and targeted your email campaigns can be. Get your frequency right. Unfortunately, there’s no magic number, but hitting the right frequency is important for getting the most out of your retargeting.

Practices 91

Practices Best Practices Deliverability Click Rate 91

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74