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Content Marketing Showdown: Google vs. Facebook

Contently

Have any companies shaped the digital era more than Google and Facebook? For better or worse, it’s unlikely you’re reading this article without interacting with their products. Facebook may be the relative baby here, having been founded in 2004. Innovation.

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Top medical communications companies: Choosing the best for events

SpotMe Blog

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The other quadrants include customer loyalty , offer expansion , and company transformation. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. How a company already performs in a new market. Expansion by developing a new product.

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10 Most Popular Marketing Articles of 2018

Zoominfo

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. Let’s get into it! Let’s get into it!

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Science Behind the Sales: How B2B Lead Generation Companies Work

Binary Demand

Specialized lead generation companies employ various strategies and technologies to help businesses identify and connect with potential customers, ultimately driving growth and increasing revenue. In this article Overview Understanding B2B Lead Generation Role of a B2B Lead Generation Company How Do They Work?

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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The other quadrants include customer loyalty , offer expansion , and company transformation. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. How a company already performs in a new market. Expansion by developing a new product.

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B2B Marketing Strategy: Framework for Emerging Tech Companies

SmarkLabs

There’s a lot to navigate when searching for the best marketing practices for your emerging company. In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. Then we discuss the ongoing strategies successful companies use to scale long-term growth.