Buzz Marketing for Technology

JANUARY 26, 2011

Rare is the day when you walk into a meeting and someone pulls out an old magazine and slams it on the desk fussing about an article written months ago. Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Let me explain ….

Social Media 100

Social Media Media Broadcasting PR 100

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Fans may “like” the page, but what good is it really doing the company or its customers? Are your competitors treating your fans in ways that provide an edge over your company? But only 0.2

Brand Identity 100

Brand Identity Branding Analysis CMO 100

Buzz Marketing for Technology

JUNE 30, 2008

We publicly launched the Information Overload Research Group yesterday, thanks to Matt Richtels NYC article Lost in E-Mail, Tech Firms Face Self-Made Beast (which was originally titled Creators of E-Mail Monster Now Try to Tame It - not sure which one I like better). and provides his perspective on using email as a tool.

Research 100

Research Digg RSS Startups 100

Buzz Marketing for Technology

MAY 15, 2013

The question is: who inside the company can embody these traits and help the CEO rule the roost? The ambitious CMO knows that their company site must be more engaging than the competitions’, as well as a place that customers trust, valuing the available products, services and information on offer.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

JULY 9, 2008

The Financial Times has had two thought provoking articles this week. Another article indicates that Web 2.0 are best suited to small and medium sized companies because of cost as long as the technology is "simple" (I think the term "user-friendly" is more suitable as simple is not necessarily simpler for the user to use).

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Opinions 100

Buzz Marketing for Technology

JUNE 27, 2008

Blog Articles Podcasts Videocast Audio Books Strategy and the Fat Smoker First Among Equals Practice What You Preach The Trusted Advisor True Professionalism Managing the Professional Service Firm Practice Coach Seminar Notes Subscriptions. Return to Articles Index > Managing > Why (Most) Training is Useless. Contact me.

Training 100

Training Work Management Marketing Management Budget Programs 100

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. Meanwhile, new companies start up every day that want to be featured in the shrinking number of publications. It’s easy to get caught up in the buzz, and the hype, around social media.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

Sites must be more visual, more concise and more consumable, taking the following into account: 1) Design your site for the consumer, not the company. B2B companies often fall prey to the internal design and jargon trap, but it’s easy to get your value proposition across without content overload that creates a confusing experience.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 22, 2009

As the “lightning rod” for all things social at Avaya – I have tried not to accept the mantle of being the head of social media and instead be more of a caretaker of social activity across the company. I agree you need someone to know what is going on across the company socially but you should not confine social to just a few select people.

Social Media 100

Social Media Media Digg Lead Gen 100

Buzz Marketing for Technology

OCTOBER 1, 2008

we saw companies create websites as outposts of their companies and immediately everyone had to have one. And this hasn't gone unnoticed – recent B2B Magazine article mentioned the top M&A target is a marketing company strong in integrating custom content and live events! In Web 1.0 But in today's Web 2.0

Web 2.0 100

Web 2.0 Brand Identity Branding B2B Thought Leadership 100

Buzz Marketing for Technology

JULY 28, 2008

• New York Times newspaper articles. • The New York Times Company |. NYTimes: Home -. Site Index -. Register for NYTimes.com. • • Breaking news and award winning multimedia. • • Arts & Dining reviews. • • Online Classifieds. Its free and it only takes a minute! More information. Contact Us.

Privacy Policies 100

Privacy Policies Copyright Privacy Order 100

Buzz Marketing for Technology

JULY 24, 2008

• New York Times newspaper articles. • The New York Times Company |. NYTimes: Home -. Site Index -. Register for NYTimes.com. • • Breaking news and award winning multimedia. • • Arts & Dining reviews. • • Online Classifieds. Its free and it only takes a minute! More information. Contact Us.

Privacy Policies 100

Privacy Policies Copyright Privacy Order 100

Buzz Marketing for Technology

JUNE 27, 2008

• New York Times newspaper articles. • The New York Times Company |. NYTimes: Home -. Site Index -. Register for NYTimes.com. • • Breaking news and award winning multimedia. • • Arts & Dining reviews. • • Online Classifieds. Its free and it only takes a minute! More information. Contact Us.

Privacy Policies 100

Privacy Policies Copyright Privacy Order 100

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. And you would be surprised what I hear.

Optimization 100

Optimization Banner Ads SEO Banners 100

Buzz Marketing for Technology

JUNE 27, 2008

Article Index. pseudomeasures » Web Sites. […] Article On Blogging Habits by Leo. […]. DIGITALISTIC » Blog Archive » links for 2007-11-19. […] 8 Rules to Develop the Habit of Blogging at Weekly Articles About Blogging - NxE (tags: blogging habits Productivity northxeast) […].

Rules 100

Rules Blogger Trigger Marketing Digg 100

Buzz Marketing for Technology

JULY 16, 2008

In the article written by Stefan Stern, there were a number of studies done looking at what attributes were being advertised for (in this case the article focused on entrepreneurship) and what managers and HR personnel actually chose. This is a good explanation for why social networking and other Web 2.0 Posted by V Yonkers.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Business 100

Buzz Marketing for Technology

JUNE 27, 2008

It would not have been pleasant to have been the one who sent out the e-mail to everyone in his company that said, â??Weâ??re For example, one human resources manager for a large company was asked to send a spreadsheet to the CEO showing everyoneâ??s It was his last e-mail as a company employee. Submit an Article.

RSS 100

RSS Privacy Policies CAN-SPAM Privacy 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

PR should be trying to help us OWN as much digital media land as we can – that specifically relate to the conversations that are important for your company to be a part of. Engage with this article! Suggest this article to ToMuse. Share this on FriendFeed. Share this on Technorati. Share this on LinkedIn. Share this on Bebo.

PR 100

PR Conversion Ning Digg 100

Buzz Marketing for Technology

JUNE 27, 2008

Register to receive weekly article summaries. weekly article summaries and there are more than 9000 unique monthly visitors. The office has done this by enlisting the public in its review of progress reports from more than 2,000 companies--an effort to make sure each is complying with established social and environmental guidelines.

Wiki 100

Wiki Software Wikipedia Copyright 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

I agree with the premise of Forrester’s article that we have to start heading toward Enterprise-wide customer data but its not a simple black and white path. And furthermore the path is unique to each company. Challenges in Everyone in Your Company being Social In the last post called Just 4 People doing Social.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

JUNE 27, 2008

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. The original article is here: Information Overload - Problem or Opportunity? "We Information overload is a fact of life for company directors, senior managers, and all professionals. For now, I thought Iâ??d

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

JANUARY 28, 2009

Earlier in his career, Mahajan started two boutique consulting companies specializing in technology and finance joint ventures between U.S. and Asian companies. His articles on technology have been published in Siliconeer, Silicon India, TechNet Magazine and in a number of proceedings and journals worldwide.

ROMI 100

ROMI Web 2.0 Internet Marketing Paid Search Agency 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

I agree with the premise of Forrester’s article that we have to start heading toward Enterprise-wide customer data but its not a simple black and white path. And furthermore the path is unique to each company.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

I want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader. Great article!

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Buzz Marketing for Technology

AUGUST 18, 2010

Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B. That’s a good thing yes but I don’t feel like we are there yet.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Email this to a friend? What’s your Social Media diet?

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

OCTOBER 10, 2008

Related Articles Keep Armageddon Secret: Do you want to know when the end is near? Most Popular Latest Articles Add to: iGoogle My Yahoo! Privacy Policy Our Story Be a Guide ©2008 About.com, a part of The New York Times Company. All rights reserved.

Privacy Policies 100

Privacy Policies RSS Ethics Newsletter 100

Buzz Marketing for Technology

DECEMBER 11, 2008

Presently, Dan is a Social Media Specialist at EMC Corporation, which is one of the leading technology companies in the world. He has spearheaded the company’s Twitter, Facebook, social media press release/newsroom, social bookmarking and blogging strategy in the past year. He is the author of “Me 2.0:

Personalization 100

Personalization Brand Identity Branding Lead Scoring 100

Buzz Marketing for Technology

JUNE 27, 2008

Fast Company. Use amazon.com save for later, regardless of where ultimately purchased. Books24x7 (through employer). BusinessWeek. Chief Learning Officer. Harvard Business Review. Business 2.0. T&D (ASTD). Newspapers. EBSCO Information Services (through employer). Search alerts. Feedreader. Approximately 200 content feeds.

Personalization 100

Personalization Wiki Wikipedia Social Networks 100

Buzz Marketing for Technology

JULY 20, 2008

ScienceDaily (July 18, 2008) — iTunes has the ability to manage and organize PDF files just as easy as music files, allowing radiologists to better organize their personal files of articles and images, according to a recent study conducted by researchers at Renji Hospital and Shanghai Jiaotong University School of Medicine in Shanghai, China.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Buzz Marketing for Technology

NOVEMBER 17, 2011

Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently. A: I don’t like to speak ill of other companies so let me concentrate on the good parts of Metavana instead of the ‘bad parts’ of others. I have great hopes for our profession and for my company.

ROMI 100

ROMI CMO Enterprise Management Work Management 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Be aware, however, that Facebook has guidelines concerning calls-to-actions, offers and anything else resembling blatant advertising on company pages, so it’s important to make sure you’re current on usage guidelines. One of the most important aspects of Facebook marketing is finding out who’s using it to access the company website.

Facebook 100

Facebook Ideal Customer Profiles Brand Identity Branding 100

Buzz Marketing for Technology

DECEMBER 4, 2008

Link to Original Audio Source Signup for this Podcast Series About Bob Bob Buday is a co-founder of The Bloom Group and has been a researcher, marketing strategist, and writer for consulting and IT companies for 15 years. Bob was instrumental in the development and placement of two Harvard Business Review articles. He has a B.A.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Differentiation 100

Buzz Marketing for Technology

JUNE 28, 2008

3rd party services are usually owned by the individual not the company. a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â?? Print Article. -->. Weblogs that reference this article: big dicks little chicks. Recent Articles. Best Practices.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Home Contact Me My Articles My Blogs My Workshops News Search Tag Cloud. My Articles. Home My Articles The Satir Change Model. This article explains Satirs model and offers insights into how to more effectively manage the change process. Skip to content. Contact Me. My Workshops. Recommended. AYE Conference. Colleagues.

Lead Ranking 100

Lead Ranking Work Management Marketing Management Rules 100

Buzz Marketing for Technology

JANUARY 19, 2009

Elise Bauer once wrote in an article on thought leadership. A distinguishing characteristic of a Thought Leader is “the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.”

Buy 100

Buy Thought Leadership Differentiation Consulting 100

Buzz Marketing for Technology

FEBRUARY 23, 2009

Link to Original Audio Source Link to FULL Transcript Signup for this Podcast Series About Bob Bob Buday is a co-founder of The Bloom Group and has been a researcher, marketing strategist, and writer for consulting and IT companies for 15 years. Bob was instrumental in the development and placement of two Harvard Business Review articles.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Sales Qualified Leads 100