B2B Marketing Traction

AUGUST 2, 2013

What is so unique about them that if you speak to that uniqueness they will say, “Wow, that company really gets me!” ” A great example of understanding and speaking to customers is a regional insurance company called Pemco. What really floats their boat? Pemco listened to customers and learned who they are.

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

MARCH 8, 2012

Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products? I read an interesting article today by Sarah Caldicott titled What’s the Likeability of Your Brand — or Your CMO?

Marketing Websites 100

Marketing Websites CMO Forrester Display 100

B2B Marketing Traction

JANUARY 31, 2013

I’ve linked to some of the early articles about Vine that include links to sample Vines at the end of this blog post. A quick video of your company’s timeline or milestones. Why do companies or people have to get dragged through the media ad infinitum? Articles about Vine. Check them out.

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

NOVEMBER 18, 2015

The founder’s thought was that one’s Pinterest board would suggest a person’s interests and personality ( see the article here ). Photos and images of work activity, products being developed or used, fun events and stories about people or about your company – it’s all good on Instagram.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

NOVEMBER 21, 2014

I saw the greatest expression recently while reading an article by Kate Kaye in AdAge , “ This ad industry is awash in agencies doing jazz hands. Google Analytics is free and relatively easy to use, and there are many other free and fee based software that can be used ( some are listed in the article links below this post ).

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

MAY 6, 2013

An article in B2B Magazine, No booth? How one company used partnerships, guerrilla tactics to get the word out , inspired this blog post. The article is about Brickstream, a company that has in-store devices that analyze and reduce customer wait-time. No problem. Trade Show Trends B2B Marketers Need to Know.

Trade Show 100

Trade Show B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

APRIL 26, 2013

A Harvard Business Review article titled Rethinking Marketing cited statistics about ownership of the CRM system. According to a Harte-Hanks survey of 300 North American companies, 42% reported that IT owned the CRM system, 31% sales and only 9% marketing.

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

JULY 2, 2014

I recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. Use Sub-Headlines to Break Up Blog Text.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

APRIL 17, 2015

A professional services company found me online last week and inquired about my outsource marketing services. In just a few steps, you can create a presence for your company brand on LinkedIn and begin to create awareness and engage with prospects. Create a LinkedIn company page. Post content and updates about what you do.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

SEPTEMBER 27, 2011

But how do you make time to create blog entries, videos, eBooks, whitepapers, podcasts, presentations and articles? If someone at your company is a prolific speaker, take their most popular presentation and create a whitepaper or an article from the same content. The answer is re-purposing.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

JULY 9, 2014

Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

FEBRUARY 15, 2013

Opportunistic companies can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). So what can you do when a competitor stalks your customers? They Will Steal Your Idea.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

JANUARY 14, 2014

Your website is often the first impression prospective customers have of your company and brand. Make sure your blog posts and articles have depth as well. article that “brochures need to go the way of the 3 martini lunch” ). Photo on Flickr by shock264, some rights reserved.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

JULY 19, 2013

In a recent Forbes article contributor Larissa Faw wrote about a new retail store that has created more than a lot of buzz. The name of the company was based on a nickname owner Johnny Earle was given by some coworkers years ago. Customers line up for new product releases and even tattoo the brand’s logo on their body.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

JANUARY 5, 2012

Individuals are online posting their reviews and their opinions about brands, companies and people. If content about your product or company doesn’t exist because you didn’t provide it, customers and employees may very well create their own. Forbes article The CMO Role: What A New Study Of Marketing Chiefs Suggests.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

APRIL 1, 2015

A few days ago I got an email from a company announcing their name change. I didn’t recognize the company, and I didn’t recognize the sender. I scanned the email subject line, introduction, body content and signature line, and I still had no idea what the company did. Wow, this company missed a big opportunity.

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 13, 2015

articles posted on the website, 4.) I think that this is because eNewsletters have existed for so long, backed by email utility companies that have trained marketers on how to use them and measure results. Use webinars, videos, blog posts, articles and case studies to connect with buyers when they are ready. eNewsletters, 3.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

JULY 16, 2014

I also see a good number of B2B companies stick with traditional tactics, believing that new tools such as social media and digital marketing don’t apply. So when a B2B company comes to me saying, “We need SEO! That’s a toolbox that doesn’t contain the most effective tools and isn’t competitive.

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

MAY 23, 2013

Social media can help tech companies cross that chasm. There is also email, online press releases, articles in trade journals, speaking and more. And, one of the best ways for a technology company to cross the chasm is through industry analysts’ (such as Gartner) recommendations.

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

AUGUST 28, 2015

I love how McDonald’s replied to the ads: “…every day, let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war,” Read more about the campaign in this AdAge article.

Planning 100

Planning Transparency Paid Search Agency Marketing Proposals 100

B2B Marketing Traction

APRIL 28, 2014

Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. B2B companies are getting traction on social media. On LinkedIn you should set up a complete personal profile as well as a branded LinkedIn Company Page. SlideShare.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

AUGUST 23, 2010

Let’s say you are a metal-stamping company, and your prospective customers are searching for “flat springs.” How many podcasts, blog entries, press releases, articles, etc.? Once you write the article, re-purpose it for the press release. Use the same content to write the script for your podcast and video.

Planning 100

Planning Press Content Tagging 100

B2B Marketing Traction

MAY 22, 2009

B2B Marketing Articles. Marketing articles written by New Incite are organized under several categories, including Marketing Analysis and Planning, Branding/Collateral Materials, Web Sites/the Internet/Online Marketing, Marketing Organizational Development, and Results Tracking. B2B Marketing Glossary. LinkedIn Resources.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

APRIL 29, 2013

Make sure you connect to your Company Profile on LinkedIn, and other Company Profiles for past jobs. This allows searchers to view what companies you’ve worked with in the past and quickly see what they do. The frequency of your updates is up to you. It could be monthly, weekly, daily.

Linkedin 100

Linkedin Practices Ideal Customer Profiles Ad Frequency 100

B2B Marketing Traction

SEPTEMBER 18, 2015

If you understand your competitors’ strengths and weaknesses, you can position your company’s value-add to create a competitive advantage. Their content that they shared – blog posts, photos and even others’ articles – were in keeping with their positioning statement. Be careful here.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

AUGUST 29, 2011

Then this morning when I saw my colleague Lisa Anderson ‘s post on LinkedIn referencing an Industry Week article about 1,000 U.S. companies hoarding cash (as of the end of 2010, $853 billion), I was inspired to post about it. companies, what do you say? Wunker wrote about Rule #2. ” So, U.S.

Buy 100

Buy B2B Marketing B2B Television marketing 100

B2B Marketing Traction

MAY 17, 2012

” It is six to seven times more expensive to acquire a new customer than it is to retain an existing customer (Bain & Company Study). Bain & Company’s study also showed that a 5% increase in customer retention can lead to profit increase of 25-100%. How can you increase your customer wallet share?

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

FEBRUARY 6, 2013

Buyers find your company, you don’t have to try to find them. It turns out others agree with me – see these articles and posts on the downfall and realities of BANT: Why BANT no longer applies to B2B lead qualification.

B2B Marketing 100

B2B Marketing Lead Qualification B2B Sales Qualified Leads 100

B2B Marketing Traction

MARCH 29, 2012

One day Joe sees the print ad of a software company in a trade journal. The ad grabs Joe and he thinks, “I’ll check that company’s website.” He thinks, “There might be some value in this company’s software application for my business.” He reads it with interest. The end result?

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 28, 2012

Business owners want to see a return on their investment, and many don’t understand what’s involved in planning, implementing and maintaining a Facebook company presence. At the least, your presence on Facebook can help you build your brand and create awareness of your company. Create brand awareness? Conversions?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

FEBRUARY 14, 2011

Your search engine optimization (SEO) company, maybe despite claiming that their tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines. He hired a company to optimize his site. The company used tricks to improve performance. ” How Could They? .”

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

NOVEMBER 8, 2013

When Facebook did its disasterous IPO, the company made money but investors didn’t do so well. I know for a fact that businesses that use Twitter to share relevant articles, studies and messages about their products and industries get results. And it all became about how to get more revenue. I like using Twitter.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

APRIL 5, 2013

In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.

Social Media 100

Social Media Media Wikipedia Conference 100

B2B Marketing Traction

AUGUST 31, 2011

You get followers on social media sites and engage them in conversation, including information about the work you are doing, links to your blog posts, and links to articles/others’ blog posts/videos and other content that you like. You post relevant documents, images, videos on content-sharing sites. You optimize your RSS feed.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

MAY 8, 2013

Why ZMOT is Not That New for Technology Companies. Other articles about ZMOT you might find interesting: Google’s “Zero Moment Of Truth”: Why They’re Right And Why They’re Wrong. Now, after seeing an ad, people will consult on average 10.4 different sources (online and offline) before buying something.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

MAY 2, 2014

This is just one of many articles and blog posts calling for increased cooperation between the two executive roles. Now CMOs must learn and implement company-wide technology programs that heavily use technology. CIOs have been IT heroes, recognized for control and company productivity. The pressure to change for CMOs is intense.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

JANUARY 10, 2014

The company founders and product inventors are so close to the details that it is difficult to pull back or up and think about their product or service from a potential customer’s viewpoint. I read a great article in Sales and Marketing Magazine about this. Just don’t lead with them.

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100