Anything Goes Marketing

MAY 3, 2006

I need to give a shout out to Karen Gedney who has a very good article on success in the B2B marketing area. If you're into sending out email and you're a B2B company, you need to at least read the article to undertand how you can get greater visibility into what your prospects are thinking.

B2B 100

B2B Tagging B2B Marketing Marketing Prospects 100

Anything Goes Marketing

MAY 1, 2007

continue to peak my interest and a recent article from emarketer.com shows how little progress large corporations have made in this area. From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. However, many companies have all of the materials they need already created.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

AUGUST 28, 2006

Wow, ClickZ keeps up the great articles. Another great article on how to make it easier for people to get in touch with you via your Contact Us page. Brian Eisenberg at ClickZ found a great one by a company called Zaaz. It should be up to the company to not the user to sort out where the inquiry should go to.

Lead Generation 100

Lead Generation Contacts Generation Leads 100

Anything Goes Marketing

SEPTEMBER 9, 2006

Here is an article that I've come across on email deliverability from B2B Online called : How can I optimize deliverability as anti-spam solutions become the norm? Another article I found on IMedia on permission based email and what is considered a violation of CAN-SPAM called " How to Spam-Proof Your Marketing Message " is worth a read.

Deliverability 100

Deliverability CAN-SPAM Blogger Tagging 100

Anything Goes Marketing

AUGUST 24, 2006

I read a few articles that have clearly demonstrated this concept for B2B purchases. Brian Carrol over on his blog wrote an article called " Using White Papers for Lead Generation " in which he claims that you shouldn't try and sell to people who just downloaded a white paper. Makes sense eh?

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Anything Goes Marketing

SEPTEMBER 20, 2008

To keep it simple, I look at it as a way of keeping your company top of mind to your potential customers or existing customers who are qualified but not yet ready to buy. The concept of lead nurturing is something that is complex for some but very straightforward for others. That's it for now - hopefully this was helpful.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

APRIL 5, 2006

When I read B2B's article that claimed that Go Daddy's (a web domain company) recent success was due to their CEO's Blog , I thought it was BS becuase I think we all know about that famous 2005 Super Bowl commercial.

Domain 100

Domain Tagging Cost B2B 100

Anything Goes Marketing

OCTOBER 2, 2006

In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. It allows you to post content about your company that doesn't make a lot of sense but contains many links and keywords that will drive traffic to your site. I think we all have given enough to Google! I know I am.

Positioning 100

Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

JANUARY 27, 2008

How to Target the "Inactives" in Your Database Wendy Roth explains in her article 6 tips to win back inactive subscribers suggests targeting those people that have not responded to your emails in the last 6 months. I think that there are some interesting articles that may be interested in." Does your company have a Facebook group?

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

JULY 27, 2006

While knowing what products and services you offer is important, it's even more significant that customers and prospects know what the business challenge is that is affecting them that would cause them to consider your company. A follow up article demonstrating the ROI success of a clean database would be another great approach.

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

JULY 15, 2006

Working for a marketing software company that focuses on B2B, I find myself more and more talking about blogs. It's not surprising though that adoption for blogs is slow for businesses as indicated in a recent eMarketer article. These all work but they take a company that sees the benefits of blogging and is willing to invest in it.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Anything Goes Marketing

MAY 24, 2006

They want to get to know your company and not your marketing fluff and "salesy spin". Yet, a recent article on emarketer claims " Executives at top companies are slow to come to grips with recognizing [blogs'] importance in building a dialogue with customers and other stakeholders." Lets go people - get with it.

Emarketing 100

Emarketing Tagging Traffic Business Blogging 100

Anything Goes Marketing

AUGUST 10, 2006

Great article by Karen Gedney over at ClickZ regarding ways to market yourself using your Outlook (or other email client) "out of office" feature by including a link to a blog that you may be updating on the road, a conference you may be attending, a product release you are working towards, some information regarding where you are etc.

Planning 100

Planning Conference Paid Search Agency Tagging 100

Anything Goes Marketing

JULY 23, 2006

I mostly talk about whitepapers, PR articles and archived webinars. Grip On Tools, a company that imports tools, created and used a flash video as a link within their emails to major tool distributors. The result was a number of meetings from companies that ignored them in the past. Why re-invent the wheel each time?

Video Marketing 100

Video Marketing Landing Pages PR Webinar Metrics 100

Anything Goes Marketing

DECEMBER 9, 2007

How to Incorporate Video and Email In a recent article on ClickZ called Testing, Testing, Testing. This email may then be passed around the company so that everyone has a good sense of who the sales person is that they are dealing with. Company videos for holiday cards. The bottom line here is that video has come a long way.

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

Anything Goes Marketing

JULY 15, 2006

The other half of your job is to listen to what people are writing about your company. Robert Moskowitz writes about user generated mdeia (UGM) in his article "Don't Get Burned by User Generated Media". Even if it's bad, buzz is usually good for your company (like Chevy's Tahoe ). In my last post I focused on writing blog posts.

Brand Identity 100

Brand Identity Branding Buzz User-Generated Content 100

Anything Goes Marketing

APRIL 17, 2006

I really liked the discussion that I was reading on the Marketing Profs forum regarding one company's attempt to discover ways to do marketing research on the cheap. There was also a great article on how achieving brand Essence is crap (my interpretation).

Brand Identity 100

Brand Identity Branding Tagging Paid Search Agency 100

Anything Goes Marketing

OCTOBER 3, 2006

Here's a great article by Chris Marriott over at iMedia Connection called: 3 Steps to Email Marketing with Search. The main purpose of paid search is to get the basic info and to get opt-in so that you can market to them in the future and find out if your company and the prospect are a good fit. What do you do?

Paid Search Agency 100

Paid Search Agency Lead Generation Generation Leads 100

Anything Goes Marketing

DECEMBER 21, 2009

Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. If you’re company is just breaking ground in this area, at the very least make a commitment to listen to what people are saying about you.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

NOVEMBER 19, 2006

Shes states that there is typically no central database that tracks of the core research on a company. You need to ensure that all company touchpoints are recorded in your CRM. Thanks again Ardath for a great article that gave me some food for thought. This is sooo true.

CRM 100

CRM B2B Sales Sales Qualified Leads Touchpoints 100

Anything Goes Marketing

JUNE 29, 2009

For B2B companies, have communications sent from sales reps or Account Managers if a relationship has been established. Yes this method requires additional effort and yes it does mean that your data needs to be in order for it to work but it’s a proven method that brings your company closer to your prospects and customers.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

NOVEMBER 19, 2006

If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing. One tip that I'll add is that it's always great if you have an industry analyst like Gartner or Forrester write a white paper about your company (assuming it's a positive one!!).

Paper 100

Paper Lead Generation Auto Responder Generation 100

Anything Goes Marketing

OCTOBER 23, 2006

Does your company have an email newsletter? If you do, then you've decided that your company has something to say and is committed to producing high quality content that is valuable to your customers and potential customers. Consider publishing your newsletter articles to a blog. In the end you have created a Blogletter!

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. This is what I have been recently advocating to my clients.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

NOVEMBER 19, 2006

Al DiGuido is his ClickZ article " The Power of "Thank You " explains that in today's world of technology, there is no reason that you shouldn't be thanking your customers. Some companies add their sales rep's pictures to their email, why not customer service? Why not add their picture to the email and really make it personal?

Blogger 100

Blogger Tagging Email Marketing Marketing Prospects 100

Anything Goes Marketing

APRIL 10, 2006

After reading a good article on how to attract people to your blog , I thought I would do the opposite as this seems to be working for me! Your only blog should be about how useless Google is and how it's the worst company on the face of the earth. Let your blog just "chill". For example: Kred fud kot.

Traffic 100

Traffic Tagging SEO Google 100

Anything Goes Marketing

JUNE 24, 2007

Today, there are many articles out there on "marketing conversations" like this one called " Conversational Marketing " by Diane Hessen. For example, I work in the online marketing world so clients may ask what is the average open rate for software companies that have revenues over $500 million. This is the big question.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

DECEMBER 17, 2007

If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself! I visit many companies and I repeatedly see the same issues that revolve around marketing and sales are not being on the same page.

B2B Sales 100

B2B Sales Paid Search Agency Resources Top of Funnel 100

Anything Goes Marketing

APRIL 19, 2006

An intersting article in DM News states: "According to Pew Research, more than 50 percent of consumers trust e-mail less and nearly 25 percent use it less. E-mail’s reliability has taken a big hit, too, as 20 percent to 30 percent of legitimate, opt-in e-mail gets caught in the filters intended to prevent abuse.

Google 100

Google CAN-SPAM RSS Opt-in 100

Anything Goes Marketing

NOVEMBER 29, 2006

Perhaps point them to a new resource on your site or to a blog article. It's companies like IBM that see this vision and are using this technology to their advantage. At the very least you can ask for an email address so you can send them some personalized information. What better way to get opt-in email addresses? You go Blue!

Paid Search Agency 100

Paid Search Agency Opt-out SMS Opt-in 100

Anything Goes Marketing

JANUARY 23, 2007

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. Bloggers have accepted this and even embraced companies that have started blogging. Post it on YouTube!

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

FEBRUARY 12, 2007

There are articles. Any company can make a blog like this. PPS - Do you have any other blogs that stick out that other companies have done that you really liked? Email addresses are required when you leave a comment. Guess who is building their house list and look at how easy it is! It's simple. There are writers.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

JULY 20, 2007

I was reading a great article on Imedia called Websites: The Secret to Landing Pages and Shopping Carts by Joseph Carrabis who pointed out a great point: Landing pages for visitors that enter your site from a search engine must also serve as home pages. Is your website ready? There really are different best practices for each of these.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

SEPTEMBER 6, 2006

If you have a corporate blog look at your other marketing materials - website articles, ads, email, white papers, pamphlets, trade show materials etc. Why not republish a reference email from a client (with their permission) or comments that other blogs have made about your company or blog (good ones AND bad ones).

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

DECEMBER 3, 2006

In this case, the podcast could involve interviews from multiple people representing different companies There are many other high level goals that you may use podcasts for. Interview a few people in your company regarding a new product that was developed. Some companies post an audio file on their site and call it a Podcast.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

JANUARY 25, 2007

If you're trying to grow your lists and get your name out there, how can your audience get enthused about your company or your product? A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience. MarketingSherpa did a case study on a data storage company called Quantum.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100