What Email Marketers Can Learn from Failed Campaigns
SendX
OCTOBER 18, 2023
In this article, we discuss the main reasons why email marketing campaigns may fail and what to learn from such failures. Includes real examples.
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SendX
OCTOBER 18, 2023
In this article, we discuss the main reasons why email marketing campaigns may fail and what to learn from such failures. Includes real examples.
Martech
DECEMBER 28, 2023
So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. The 3 Rs of marketing automation: Relevance, response and ROI by Stephanie Trovato. Get MarTech!
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Martech
MARCH 4, 2024
Marketing automation is a great tool. It allows companies to set up campaigns that run on their own without further human intervention. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly.
SendX
AUGUST 31, 2021
As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. That's why we have compiled a list of 20 email campaigns of different types and from a variety of industries. But it's hard to find emails when you are looking for them!
Martech
DECEMBER 22, 2023
So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions.
Spiralytics
JANUARY 25, 2023
You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. So what can you do to generate more traffic via your content marketing campaigns? A lot of the time, readers exit the page as they reach a certain part of the article.
Martech
DECEMBER 27, 2023
So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. Today: CRM. Here’s how.
Square 2 Marketing
SEPTEMBER 21, 2023
Artificial intelligence (AI) is in the process of starting to transform nearly every aspect of our lives, and marketing is no exception. In the fast-paced world of digital marketing, AI has emerged as a game-changer, revolutionizing how businesses connect with their target audiences, optimize their campaigns and drive revenue.
Sprout Social
OCTOBER 10, 2023
Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?
Salesforce Marketing Cloud
JANUARY 4, 2024
And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?
DivvyHQ
NOVEMBER 14, 2022
Are you looking to simplify your marketing campaign management process? Check out our latest article for tips on how to streamline your campaigns for maximum efficiency, from creating a unified campaign structure to using automation to save time and effort.
Optinmonster
DECEMBER 21, 2023
If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.
DivvyHQ
OCTOBER 5, 2023
If your marketing can best be described as one campaign after another, we need to have a little chat. At a minimun, you should dig into our latest article to learn why you need to shift your mindset, and how to start executing an audience-centered approach via content marketing.
Zoominfo
JANUARY 21, 2019
Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Today, we bring this series to a close with the final installment– for marketers, of course. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place.
InsightSquared
SEPTEMBER 11, 2019
Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. So how can you tell which campaign was THE campaign, the one that most influenced the buyer’s purchase?
Martech
SEPTEMBER 28, 2022
Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad. Cugelman had to approach marketers who made mistakes in order to document and study them. Get MarTech!
KoMarketing Associates
DECEMBER 21, 2017
Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!
ANNUITAS
JULY 20, 2021
For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. But those campaigns are neither scalable nor efficient. But it doesn’t have to be that way.
Binary Demand
JUNE 12, 2023
[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.
Heinz Marketing
AUGUST 11, 2021
By Payal Parikh , Director of Client Engagement at Heinz Marketing. A successful marketing strategy involves strong inter-department alignment. It is crucial for sales and marketing to be aligned. For a greater marketing conversion, you need an efficient sales program. To prevent any PR catastrophe. Customer Service.
Binary Demand
JUNE 12, 2023
[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.
Contently
OCTOBER 14, 2020
After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. It’s resulted in a book, Bronze Seeks Silver: Lessons from a Creative Career in Marketing. ” Recruiters gave this content campaign high marks, which helped me land a job.
Optinmonster
JULY 28, 2022
Are you wondering how to track marketing campaigns to see what’s actually working? It’s critical to understand just how well your marketing campaigns are converting. In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags.
Martech
SEPTEMBER 19, 2023
For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. Guided Campaigns. Targeting Account generates target, engagement and content recommendations based on precious campaign success data. There’s a huge alienation problem.”
Zoominfo
OCTOBER 23, 2018
In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!
Marketing Insider Group
SEPTEMBER 20, 2023
AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. That’s what we’ll cover in this article.
Marketing Insider Group
SEPTEMBER 12, 2023
But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.
Biznology
MARCH 20, 2018
Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. ” Trying GroupHigh for blogger outreach campaigns. ” Influencer outreach is more PR than marketing or advertising.
Sprout Social
DECEMBER 7, 2022
For Spotify, it’s a viral marketing tool. To see just how effective the Spotify Wrapped campaign is, we dove into the Sprout Social Listening tool. While 2021 might have been a banner year for the Spotify Wrapped campaign, 2022 has been even bigger. What marketers can learn from Spotify Wrapped. Sharing is caring.
SmartBug Media
AUGUST 24, 2022
Inbound marketing campaigns. What components should you include in your inbound marketing campaign? And how do you execute the appropriate steps for the campaign to be successful? and “What makes up an inbound marketing campaign?”. What Is Inbound Marketing? But what are they?
Square 2 Marketing
MAY 25, 2023
I like writing blog articles that come from actual conversations with CEOs at companies. This question in the title is one that comes up fairly frequently, and I think it speaks to how confused many people are today when it comes to marketing. Do we do an inbound marketing campaign? Isn’t that more proactive?
DivvyHQ
JANUARY 11, 2023
Are you new to ABM (account-based marketing) but planning to deploy some ABM tactics in 2023? Check out our latest article that provides 7 examples of effective content-based ABM campaigns from some of the nation's top companies. We have some inspiration for you today. Let's go!
Stevens & Tate
DECEMBER 30, 2022
Not long ago, businesses simply didn’t have that much information to leverage when it came to crafting marketing campaigns. A lot of their marketing effort came from the instincts of their advertising agency’s creative team. How Using Data Can Inspire Great Marketing Campaigns.
Stevens & Tate
AUGUST 26, 2022
One of the biggest benefits of online marketing is that it allows you to collect valuable data about your customers as well as your target audience in general. It also gives you a chance to pinpoint what is and isn’t working as far as your marketing efforts are concerned. How to Incorporate Email Marketing into B2B Campaigns.
SmartBug Media
APRIL 18, 2023
If you’re running an e-commerce business , chances are you're already using some form of email marketing to communicate with your customers. But how do you know if your email drip campaigns are performing as well as they could be? Why Are Drip Emails Essential for E-Commerce Email Marketing? Let's dive in!
Circle Studio
DECEMBER 22, 2019
These posts are indicative of our blog’s mission to be the go-to resource for marketing best practices and information for both clients and prospects. 9 B2B Marketing Trends to Watch in 2020. As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Read Article.
DivvyHQ
OCTOBER 11, 2022
When it comes to marketing, email still reigns supreme as the best way to reach new prospects. But designing your first cold email outreach campaign can be daunting.
Sprout Social
MAY 26, 2022
Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.
The Lead Agency
MARCH 16, 2021
There’s a reason why approximately 85% of B2B marketers have integrated email marketing into their campaigns – because it works. In fact, 45% of B2B marketers say email is the most effective digital marketing channel. Why B2B email marketing? Types of B2B email marketing. B2B marketing automation.
Martech
FEBRUARY 20, 2024
B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.
SmartBug Media
APRIL 7, 2023
The best way to communicate with existing and potential customers is through email campaigns. In this article, you’ll learn about how to gear your products to the season and make them known through a variety of email campaigns. Your email campaigns can’t only push sales and product drops. Create summer lifestyle content.
seo.co
JANUARY 17, 2022
As the name suggests, a drip marketing campaign is when you keep your customers engaged with your brand by sending them email marketing updates on new products or promotions. What is a Drip Marketing Campaign? Why are Drip Marketing Campaigns Important? How Do Drip Marketing Campaigns Work?
Martech
FEBRUARY 1, 2023
To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels. utm_medium : The marketing medium (i.e.,
B2B Marketing Directions
FEBRUARY 25, 2024
One of the more infamous quotes in marketing is usually attributed to John Wanamaker, who reportedly said, " Half the money I spend on advertising is wasted. Cracking the code on what drives marketing effectiveness can be incredibly difficult. The authors clearly state their central message early in the article: ".
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