Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? How to use Article Nuggets. Post on Google Buzz.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

APRIL 4, 2011

Marketing Automation Software Guide (MASG) posted an article on this topic. For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. Post on Google Buzz. Below is a summary. Introducing the new buyer This is not new information.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

NOVEMBER 29, 2010

Example: most people would agree that the word “leading&# rarely belongs in a company description on Wikipedia. Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. Post on Google Buzz. It’s an over-used PR buzzword.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Writing on the Web

APRIL 13, 2011

I’m leading a free webinar next Wednesday April 20 at 5 p.m. We’re going to discuss articles, e-newsletters, blogging, videos, and why your marketing may not be working. Post on Google Buzz. When and how are you going to develop the content? Where are you going to publish it? Hope this is helpful to you.

Rules 100

Rules Content Digg Press 100

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful. Lead Nurturing by Find New Customers. lead generation content is often promoted differently than thought-leadership content).

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Buzz Marketing for Technology

MAY 4, 2010

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. According to the article Jason Snell the editor of IDG’s Macworld – is building an iPad application for his magazine with the promise of a digital version of his magazine on the iPad.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

JANUARY 19, 2010

Borden published his 1964 article, Concept of the Marketing Mix. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Writing on the Web

SEPTEMBER 24, 2010

This will keep you on task, and lead your readers through to action. I suppose it depends on what you’re writing, but I can’t think of many web pages, blog posts, articles where these 5 questions wouldn’t be appropriate. Post on Google Buzz. There’s a reason it’s organized this way.

Content 100

Content Digg Custom Publishing Buzz 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Writing on the Web

MAY 2, 2011

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? Post on Google Buzz. Content Marketing Tip: Use Ready-to-Publish Articles.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Buzz Marketing for Technology

JANUARY 14, 2010

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# Tags: Blogging Branding Content Marketing Facebook Inbound Marketing Lead Generation Social Media Social Networking. And I couldn’t help but agree. Tweet This!

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

DECEMBER 22, 2009

Related posts: Social Media makes for Better Interviews After reading Chip and Dan heath’s article in Fast Company. Why is measuring Lead Gen in Social Media so hard? This isn’t a new problem – how to measure lead. Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Social Media 100

Social Media Media Digg Lead Gen 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. Tweet This!

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

JANUARY 7, 2010

In a recent article. Clearly there is a new practice emerging here, a practice I feel B2B marketers can benefit from if they focus on it. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Online Marketing Institute

JUNE 25, 2009

link] 5 hours 45 minutes ago - reply - retweet The B2B Lead Blog - The B2B Lead » Blog Archive » Twitter To. The B2B Lead marketing blog provides frequent B2B Marketing and Sales Tips. link] 5 hours 59 minutes ago - reply - retweet What is Lead Management | B2B Marketing for Faster Sales Blo.

B2B Marketing 40

B2B Marketing Digg Marketing Management Paid Search Agency 40

Online Marketing Institute

NOVEMBER 2, 2009

There are lots of excellent articles on SEO that provide guidance and tips. Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. However, they are as “instant off” as they are “instant on”—the moment you pause or delete a campaign, the lead flow stops.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Buzz Marketing for Technology

JUNE 28, 2008

According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Digg this Post to del.icio.us Print Article. -->. Recent Articles.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Webbiquity

AUGUST 23, 2010

This isn’t strictly speaking an ROI article, but Danny does dive into the “I&# part of that measure, detailing the true costs (investment) of social media participation. Post on Google Buzz. Is social media ROI measurable? The Real Cost of Social Media by Danny Brown. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media ROI Media Emarketing 100

Buzz Marketing for Technology

JULY 20, 2008

ScienceDaily (July 18, 2008) — iTunes has the ability to manage and organize PDF files just as easy as music files, allowing radiologists to better organize their personal files of articles and images, according to a recent study conducted by researchers at Renji Hospital and Shanghai Jiaotong University School of Medicine in Shanghai, China.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 7, 2010

You will be navigating your prospects through this sea of content by leading them to the most relevant important information. It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

In 1996 I wrote Eight Steps to Thriving on Information Overload , which when posted on this blog last year became one of the most popular articles Iâ??ve Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. Articles and Reports. UK and Australia lead the world in online advertising per capita. ve written.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. Articles with the most votes appear on the homepage of the site and subsequently are seen by the largest portion of the site’s membership as well as other visitors. Reddit - Reddit is similar to Digg and Newsvine.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JULY 24, 2008

Recommend This Print This Article Email This Article. My Bookmarks Digg Del.icio.us Continued Levey: "Even as far back as when I was in medical school" -- he enrolled at Harvard in 1955 -- "many articles demonstrated that 80% of the health-care budget was consumed by five behavioral issues." Why is that so damn hard?

Companies 100

Companies Work Management Advertorials RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. The original article is here: Information Overload - Problem or Opportunity? "We Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. Dave Irwin said: Thanks for this very practical article. 2 TrackBacks.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. jaybaer article: [link] [link] Jon Buscall This is great, Jay. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Hubspot

DECEMBER 30, 2011

Digg - Digg is a social news website that allows members to submit and vote for articles. Articles with the most votes appear on the homepage of the site and subsequently are seen by the largest portion of the site’s membership, as well as other visitors. Reddit - Reddit is similar to Digg.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

Article Index. Getting into the habit of reading other blogs leads to the habit of blogging. pseudomeasures » Web Sites. […] Article On Blogging Habits by Leo. […]. s first powerhouse post on Ittybiz to dominate Digg. The habit to blog, on a regular basis.read more | digg […]. Leo Babauta.

Rules 100

Rules Blogger Trigger Marketing Digg 100

Buzz Marketing for Technology

JUNE 27, 2008

John Sandars, Senior Lecturer and Academic lead for e-learning, Medical Education Unit, The University of Leeds, Leeds, UK. This was a very interesting article Richard. These sites allow you to store, tag and share links across the internet. All of these sites are free to use but do require you to register. Del.icio.us. Stumble Upon.

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Convince & Convert

SEPTEMBER 21, 2010

We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going The downside is that this signals the C-suite and senior management don’t take Social Media seriously, and that can lead to some issues later on. link] Sniki BETA: Articles [.] You are spot on!

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs. link] Unique Baby Gifts Nice article! Thanks for the great article.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

I love this article and, for me, equivocate it with fun in the workplace. Zelenka has a great new article over at Web Worker Daily. Anne, this is a wonderful article and sums up a lot of the behavior we see in “professional services&# firms– my domain for most of the last 9 years. Again, thanks for a great article.

Wiki 100

Wiki Enterprise Management Work Management Web 2.0 100

B2B Marketing Zone Posts

APRIL 5, 2010

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Social Media Budget Ratio in B2B Marketing - Buzz Marketing for Technology , March 9, 2010 What is the appropriate level of budget to support social media for a B2B company? What are the latest trends in search? Customer (164).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Buzz Marketing for Technology

APRIL 1, 2010

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?) And then what is the timing? Share this on del.icio.us.

Trust Marketing 100

Trust Marketing B2B Marketing Planning Buzz 100

Webbiquity

JULY 12, 2010

Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us. Post on Google Buzz.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100